The Dealership Fixit Podcast

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts, from offers made to final purchases. They also need to focus on effectively marketing and merchandising both their new and used inventory on their websites to drive more leads and sales.Overall, data, process and technology are critical for dealers to effectively manage their inventory and maximize profitability.Be sure to watch the video to learn more!We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today.In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations.🔑 What You’ll Learn:Why your virtual showroom still isn’t good enoughHow to use mobile tech service to retain customersWhy scheduled shopping experiences beat open house chaosHow to provide “pickup & delivery” that actually worksWhy personalized, digital-first selling is the way forwardThis episode is a playbook for powersports and motorcycle dealers who want to lead with innovation, not react in panic. 🎧 Hit play and share with someone who needs it.#DealershipFixit #MotorcycleMarketing #RetailInnovation #ServiceDept #DigitalDealerModel #JaredBurtWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry.Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount.💡 What You’ll Learn:Why passionate, brand-loyal staff give you an edgeHow to train smarter so you actually stand out from the dealer down the streetWhy it's okay if employees aren’t “lifers” — and how to get the best out of them anywayHow to build a “say yes” mentality and never lose a customer againThe two books every manager and salesperson should readWhether you run a single-line store or a multi-brand powerhouse, there’s something in this episode that’ll make your dealership sharper.🎧 Listen now, and don’t forget to follow for more timeless insights from the best in the business.#DealershipFixit #MotorcycleSales #PowersportsLeadership #CustomerExperience #EmployeeTraining #ProgressivePowersportsListen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Leadership in the Dealership — with Kurt Von Ahnen📍 Dealership fiXit Podcast — Episode ThrowbackLeadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, structure, and clarity.🚦 Whether you're a GM, department lead, or just trying to level up your shop culture — this is 15 minutes of real talk that still hits hard today.🔑 What You'll Learn:Why communication is more than just “messaging”The difference between managing and leadingHow to create culture during crisis (without losing your team)What great dealership leadership actually looks like💬 “People don’t need more policies—they need leadership.”🎧 Tap the link in bio or search Dealership fiXit Podcast on Spotify, Apple, or wherever you listen.#DealershipFixit #Powersports #MotorcycleDealer #LeadershipInCrisis #ServiceDept #ShopCulture #PodcastClip #MotorcycleIndustryWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren’t pulling the response you want — this is the episode you needed yesterday.Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Interviews YouTube: https://youtube.com/@dealershipfixit Follow Our Host Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berry Follow the Fixit:LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to:✅ Source killer used inventory✅ Recondition bikes lightning-fast✅ Market units that ACTUALLY sell✅ Manage aging inventory like a proKey Insights You'll Learn:- 5 Proven Inventory Sourcing Strategies- Wholesale Buying Secrets- Service Department Trade-In Tactics- Digital Merchandising Best Practices- Smart Inventory Age ManagementWhether you're a General Manager, Sales Manager, or a one-person powerhouse, this episode is your roadmap to used inventory success!⏱️ Timestamps in Comments🔔 Subscribe for More Dealership Insights💡 Brought to you by Moto Hunt Profit Accelerator

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals.Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-ups to showroom greetings and objection handling. He shares the key components of a great script, how to adapt your tone and phrasing, and why being prepared with the right words can make all the difference.Want to help your team sound more confident, consistent, and effective? Tune in now!

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales.Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta’s dynamic inventory ads, video marketing, and lead generation strategies, helping dealers reach buyers exactly when they’re searching.Want to maximize your marketing budget and generate more high-quality leads? Tune in now!Subscribe SpotifySubscribe Apple PodcastSubscribe YouTubeFollow Our Host Jacob:LinkedInWebsiteFollow the Fixit:LinkedIn⁠⁠⁠ Twitter ⁠⁠⁠TikTok ⁠⁠⁠Facebook Instagram ⁠⁠⁠Online Sponsor - MotoHunt

In this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships. From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives results. Discover how to handle objections, qualify leads, and set hard appointments that show up and convert. Subscribe Spotify: ⁠⁠https://spoti.fi/3N9lzfg⁠⁠  Subscribe Apple Podcast: ⁠⁠https://apple.co/43FoanX⁠⁠  Subscribe YouTube: ⁠⁠https://youtube.com/@dealershipfixit⁠⁠  Follow Our Host Jacob: LinkedIn: ⁠⁠https://linkedin.com/in/jacob-b-berry⁠⁠  Website: ⁠⁠https://www.internetsalescoaching.com/⁠⁠  Follow the Fixit: LinkedIn: ⁠⁠https://www.linkedin.com/company/dealershipfixit/posts⁠⁠  Twitter: ⁠⁠https://twitter.com/DealershipFixit⁠⁠  TikTok: ⁠⁠https://tiktok.com/@dealershipfixit⁠⁠  Facebook: ⁠⁠https://facebook.com/dealershipfixit⁠⁠  Instagram: ⁠⁠https://instagram.com/dealership_fixit⁠⁠  Online: ⁠⁠https://linktr.ee/dealershipfixit⁠⁠ Sponsor: ⁠⁠https://dealers.motohunt.com/⁠

In this episode of the Dealership Fixit Podcast, Jacob delves into the essentials of online lead management for motorcycle and power sports dealerships. With leads being the lifeblood of a successful dealership, Jacob discusses how to categorize, qualify, and prioritize leads effectively. From leveraging CRM systems to responding with speed and precision, this episode is packed with actionable strategies to help dealerships optimize their lead funnel and drive more sales. Subscribe Spotify: ⁠https://spoti.fi/3N9lzfg⁠  Subscribe Apple Podcast: ⁠https://apple.co/43FoanX⁠  Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠  Follow Our Host Jacob: LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry⁠  Website: ⁠https://www.internetsalescoaching.com/⁠  Follow the Fixit: LinkedIn: ⁠https://www.linkedin.com/company/dealershipfixit/posts⁠  Twitter: ⁠https://twitter.com/DealershipFixit⁠  TikTok: ⁠https://tiktok.com/@dealershipfixit⁠  Facebook: ⁠https://facebook.com/dealershipfixit⁠  Instagram: ⁠https://instagram.com/dealership_fixit⁠  Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠https://dealers.motohunt.com/⁠