The Dealership Fixit Podcast

Most dealerships are 20 years behind in their F&I process—and they don’t even know it.In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today.If you’re a GM, Sales Manager, or BDC Leader, this one’s not optional.👇 Links + Resources: 🎧 More Episodes on Spotify → https://spoti.fi/3N9lzfg 🍏 Listen on Apple Podcasts → https://apple.co/43FoanX 📺 All Video Episodes → https://youtube.com/@dealershipfixit 👤Connect with Derek Sanders → https://www.linkedin.com/in/dereksanderspowersports/👤 Follow Jacob Berry → https://linkedin.com/in/jacob-b-berry 🔗 All Links + Resources → https://linktr.ee/dealershipfixit 💼 Sponsor → https://dealers.motohunt.com

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you.You’ll learn:Why photo quality and background matter more than you thinkHow to write listings that build trust and convertFloor strategy for moving aging unitsA simple 30-60-90-180 pricing plan to protect your marginsTools you can use to automate listing quality checks and alertsThis is all part of what’s inside the MotoHunt Ultimate Used Inventory Playbook — a free resource for dealers.Download it here: https://dealers.motohunt.com/ultimate-used-inventory-playbookListen on Spotify: https://open.spotify.com/show/dealershipfixitCheck out MotoHunt: dealers.motohunt.com

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing.🎧 Listen now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• Connect → https://www.linkedin.com/in/heather-deatherage-0220932a4/• Resources + Free Playbook → https://dealers.motohunt.com• More Fixit Content → https://linktr.ee/dealershipfixit

What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.🎯 What you’ll learn:How Nate grew a $500 startup into a national brandWhy used motorcycles were ignored — and how he flipped the modelHow to serve customers without looking backward at “the way it’s always been”Why working on the business beats working in the businessWhat powersports dealers can learn from their website traffic (but often don’t)And why the next chapter of the industry depends on how we lead, not just what we stock📈 Real talk. No fluff. All value.👇 Listen & Subscribe: 🎧 Spotify: https://spoti.fi/3N9lzfg 🍏 Apple Podcasts: https://apple.co/43FoanX 📺 YouTube: https://youtube.com/@dealershipfixit 🔗 All links & tools: https://linktr.ee/dealershipfixit 🚀 Sponsor: https://dealers.motohunt.com👤 Follow Host: https://linkedin.com/in/jacob-b-berry👤Connect With Nate: https://www.linkedin.com/in/bikernate/

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn’t)✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you and make you money✔️ What happens when you miss the little details (spoiler: it’s $$$)🎯 Plus, real stories, expert tips, and a free tracking template.🎧 Listen in and don’t leave money on the table.📘 Follow Sarah: https://www.linkedin.com/in/sarahmcvean/📺 YouTube → https://youtube.com/@dealershipfixit📘 Free Playbook → https://dealers.motohunt.com🔗 All Links → https://linktr.ee/dealershipfixit👤 Follow Jacob Berry → https://linkedin.com/in/jacob-b-berry

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again.Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀Subscribe now:• Spotify → https://spoti.fi/3N9lzfg• Apple Podcasts → https://apple.co/43FoanX• YouTube → https://youtube.com/@dealershipfixit• LinkedIn → https://www.linkedin.com/in/heather-deatherage-0220932a4/• More Dealership fiXit resources → https://linktr.ee/dealershipfixit• Free Guide: The Ultimate Used Inventory Playbook → https://dealers.motohunt.com

This episode features longtime fixed operations trainer and powersports leadership coach Kurt Von Ahnen, and it’s packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.🎧 If you want a stronger, more efficient dealership culture from the service counter out, hit play now.#DealershipFixit #PowersportsLeadership #ServiceOps #FixedOperations #MotorcycleTraining #CustomerExperienceWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect With Our Host Jacob: LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.💡 What you’ll learn:- Why most dealership websites rank lower than they should- How Google sees your site compared to big marketplaces- The three biggest SEO signals to focus on- Free tools you can use to test your site’s performance today- How to build better listings with photos & descriptions- Why your content has to be authentic — for both Google and your customerMichael also shares why MotoHunt was built to help dealers break through online clutter and connect with serious buyers.🎧 More episodes → https://dealershipfixit.com 🛠️ Learn more → https://dealers.motohunt.com 📺 Watch more → https://youtube.com/@dealershipfixit 👤 Connect with Michael →⁠ https://www.linkedin.com/in/michaelmasouras/ 👤 Connect with Jacob → https://linkedin.com/in/jacob-b-berry 🔗 Fixit Hub → https://linktr.ee/dealershipfixit

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the showroom experience, this conversation is packed with real-life advice for improving the retail side of your dealership — especially when walk-in traffic matters more than ever.💡 What you’ll learn:Customer handling strategies that drive repeat businessHow to build retail loyalty without discountingWays to improve the handoff between service and P&AThe psychology of dealership walk-ins — and how to win them overIf you're serious about improving your in-store experience and selling more parts, accessories, and apparel, this is a must-listen.🧠 Learn more about Motohunt's inventory & lead tools → https://dealers.motohunt.com