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Franchise Empires

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Nov 28, 2023 • 36min

S7 E9: From Motherhood to Magnolia: The Inspiring Journey of Magen Bynum, Founder of Magnolia Soap

Magen Bynum, the founder of Magnolia Soap and Bath, drops by to chat with the Wolf about how she turned a plant-based alternative for sensitive skin into a franchise empire. Discover the inspiring story behind Magen’s creation of Magnolia Soap and how her daughter’s desire for a chemical-free solution led to her franchising journey. With plans to open 50+ locations in 2024, Magnolia’s rapid expansion makes it a formidable appointment in the plant-based alternative space. From eliminating harmful chemicals to using natural ingredients like mica for coloring, Magen describes why Magnolia Soap prioritizes the well-being of its customers from head to toe and how she turned a one-time passion project into franchise gold. Plus, how does Magnolia Soap balance its direct-to-consumer efforts with franchisee success? And how does its unique experiential marketing approach set it up for long-term franchise growth? Tune in to find out more! 00:00:07 - Creating a Plant-Based Alternative Soap00:05:49 - Eliminating Red Dyes for Allergies00:07:50 - From Local Retail to Nationwide E-commerce00:11:17 - The Strategy Behind Magnolia Soap's Corporate Stores00:14:54 - The Journey of Franchising Success00:17:18 - Magnolia's Grassroots Marketing and Handmade Products00:23:25 - Balancing Direct-to-Consumer and Franchising00:28:36 - Franchise Store Count Doubles in a Year00:32:04 - Magnolia Plans 50 New Locations in 202400:34:30 - Online Presence of Magnolia Soap Learn More About Magnolia Soap and Bath:Website: https://www.magnoliasoapandbath.com/pages/franchiseLinkedIn: https://www.linkedin.com/company/magnolia-soap-and-bath-company/ Follow Magen: LinkedIn: https://www.linkedin.com/in/magenbynummagnoliasoap/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Nov 21, 2023 • 1h 1min

S7 E8: Rolling Suds’ Squeaky-Clean Saga Towards Franchise Success, with Aaron Harper

Join The Wolf as he sits down with Aaron Harper, the CEO of Rolling Suds, one of the fastest-growing power-washing franchises in the country. Aaron reveals how Rolling Suds scaled to 59 units in 16 states since February of this year, and explains the game-changing strategies and systems that contributed to Rolling Suds’ overwhelming success. From their comprehensive training program to their early focus on customer satisfaction, learn about the key factors that have set Rolling Suds apart in the power washing industry.Aaron also shares his insights on how to create responsible franchise growth, explains why aligning sales and operations is vital to franchise success, and details the unique opportunities the service franchise industry presents to entrepreneurs.To learn how franchisors can create a better environment to support the growth of their franchisees, this is one episode you won’t want to miss! 00:02:59 - Uncovering Commonalities Among Successful Franchisees00:03:45 - Scaling Secrets: Operations and Sales00:07:35 - Aligning Expectations for New Franchisees00:10:15 - Supporting Franchisees: When to Hire00:13:14 - Franchise Success: Opening and Selling Units00:18:35 - The Fastest Growing Power Washing Franchise00:23:51 - The Risks of Buying Franchises00:25:20 - Scaling Franchisees: Overcoming Employee Challenges00:33:50 - Managing Expectations for Franchisees00:38:52 - The Rise of Profitable Service Franchises00:43:37 - Building the Biggest Franchise Power Washing Company00:51:23 – Why Franchise Growth Requires High Capital00:54:21 - The Core Tenets of Responsible Franchising Learn More About Rolling Suds:Website: https://rollingsudsfranchise.comFollow Aaron: LinkedIn: https://www.linkedin.com/in/aaron-harper-998140125/Twitter: https://twitter.com/RollingSudsCEO Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/  YouTube: https://www.youtube.com/@thewolfoffranchises   Twitter: https://twitter.com/franchisewolf  Website: https://www.krokit.com   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Nov 14, 2023 • 44min

S7 E7: Creating a Differentiated Franchise - Carmelo Marsala, Founder of Spray-Net

Meet the first person to mass-market a factory-finished painting solution at the convenience of your home.Join The Wolf as he sits down with Carmelo Marsala, Founder and CEO of Spray-Net, to discuss the ins and outs of franchising and scaling a business. Carmelo shares his experiences and insights on the challenges of scaling a territory model, onboarding new franchisees, and the realities of making a franchise profitable.Carmelo explains how his Quebec-based business prepared for territory expansion in the United States and how Canadian franchise ownership differs from Stateside operations. Then, he breaks down how Spray-Net has managed to gain lasting traction by differentiating itself in the painting industry through its unique approach and proprietary software. And stay tuned as the Wolf and Carmelo also discuss the benefits of partnering with franchise sales organizations and the importance of data in unlocking new possibilities for franchisees. 00:00:34 - From Soccer to Painting: The Transition and Motivation00:02:03 - From Student Painting to Revolutionary Spray-Net00:06:42 - Creating a Franchise with Patented Technology00:14:32 - Expanding Franchise Opportunities in the US00:18:04 - From Operations to Franchising00:23:05 - Creating Custom Software for Home Services00:27:12 - Outsourcing Digital Marketing for Franchisees00:30:18 - Challenges of Scaling Franchise Territories00:31:23 - Unlocking Franchisee Growth with Real-Time Data00:40:39 - SprayNet Aims for 100 Million Dollars in 5 Years Learn More About Spray-Net:Franchise Website: https://www.spraynetfranchise.com/launch-a-franchise Website: https://www.spray-net.comLinkedIn: https://www.linkedin.com/company/spray-net-inc/ Follow Carmelo:LinkedIn: https://www.linkedin.com/in/carmelomarsala/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! 
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Nov 7, 2023 • 45min

S7 E6: From Delivery Boy To Domino’s Franchisee (And Mahana Fresh Founder) - Dave Wood’s Journey

Join The Wolf as he sits down with Dave Wood, the mastermind behind Mahana Fresh, a healthy bowl concept that’s taken the restaurant industry by storm. Discover the challenges and triumphs of opening three restaurants during the midst of a global pandemic, and how Mahana Fresh has adapted and thrived in the face of adversity.Dave discusses his journey from being a student at the University of North Carolina to managing a local Domino's store and how his experiences in the pizza industry shaped his approach to building Mahana Fresh.From the origins of the name Mahana Fresh to the brand's online presence and celebrity endorsement with NBA star Kyle Kuzma, Dave shares insights into the vision and values that drive his business. Tune in to learn why restaurants are a great opportunity for aspiring entrepreneurs, and how Dave's experience as a Domino's franchisee prepared him for success.  00:00:29 - From Pizza Delivery to Franchise Success00:08:57 - From Manager to Owner: The Path to Franchise Success00:15:08 - Domino's Expansion: Managing Employee Headcount00:19:06 - The Story Behind Domino's Rolex00:23:25 - Healthy Bowl Concept Thrives Amidst Pandemic00:30:24 - NBA Star Balances Basketball and Business00:36:40 - The Growing Opportunity in Restaurants00:43:57 - Where to Find Mahana Fresh Online Learn More About Mahana Fresh: Website: https://www.mahanafresh.com/franchise Follow Dave:LinkedIn: https://www.linkedin.com/in/dave-wood-9975a38/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Oct 31, 2023 • 54min

S7 E5: Franchising’s Hottest Takes, with Erik van Horn of “The Franchise Secrets Podcast”

Join The Wolf as he sits down with Erik van Horn, host of "The Franchise Secrets Podcast," for a special crossover episode. In this lively conversation, they dish out some hot takes on the franchise industry and discuss the importance of transparency and financial literacy for franchisees.From the value of item 19s to the power of content marketing, Erick and The Wolf share their insights and experiences in the world of franchising. Discover why building a strong brand and providing valuable resources to franchisees are crucial for success.Plus, get a glimpse into Erik's journey as a media entrepreneur, and find out how he has grown his Twitter audience and newsletter following. Learn why content creation is addictive and how it can help elevate your franchise brand. 00:01:20 - Franchise Growth Through Media Strategies00:09:08 - The Power of Partnering with Work Week00:15:58 - Are Franchises Worth the Investment?00:17:43 - The Value of Research in Content Creation00:21:21 - Why Brands Hide Franchise Information00:24:02 - The Importance of Profitability in Franchising00:28:02 - Franchisors Use Regulation as Excuse00:33:42 - How to Evaluate a Franchise Brand00:38:47 - Finding Outliers in Your First Year00:44:51 - Franchisors Neglecting Financial Education for Franchisees00:51:02 - Where to Focus Your Energy in Social Media Follow Erik’s Pod, “The Franchise Secrets Podcast” here. Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Oct 24, 2023 • 32min

S7 E4: How Hoppin’ Became America’s First Self-Serve Bar Franchise, with Rich Moyer

Join The Wolf as he sits down with Rich Moyer, the mastermind behind Hoppin’ Franchise Group, to discuss Hoppin’s unique self-serve taproom concept that aims to revolutionize the bar and restaurant industry.  Discover how Hoppin’ eliminates the headaches typically associated with owning a bar to provide a seamless and enjoyable experience for customers…because honestly, who likes waiting for a bartender to pour their beer?Rich shares insights into the financials of running a bar or restaurant, including typical profit margins and cost of goods. Plus, learn why Rich and his team are seeking ideal candidates who are willing to take a leap of faith and join their franchise family.From their innovative technology to their focus on community partnerships, the Wolf is unraveling exactly how Hoppin’ is changing the game in the hospitality industry. Tune in for this valuable glimpse into what it takes to own a bar-based franchise.  00:00:54 - Hoppin’: The Ultimate Bar Owner's Solution00:09:27 - From Construction to Ice Cream: The Profitable Journey00:11:05 - The Benefits of Franchising a Business00:13:18 - The Challenges of Franchising During COVID00:16:38 - Exploring Growth Avenues in Franchising00:19:20 - Impressive Revenue Growth for Construction Company00:23:50 - Finding the Ideal Candidate for Emerging Franchises00:26:18 - Building a Community with Local Partners00:28:25 - Profit Margins in the Restaurant Industry00:30:11 - Find the Hoppin’ Franchise Online Learn More About Hoppin’: Website: https://Hoppin’brandsfranchising.com Follow Rich: LinkedIn: https://www.linkedin.com/in/rich-m-02019551/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! 
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Oct 17, 2023 • 31min

S7 E3: The Only Pharmaceutical Franchise— With Multi-Unit Owner, Jim Kodman

Join The Wolf as he sits down with Jim Kodman, a pharmacist and franchise owner of Vital Care, an acute and chronic infusion service franchise, as he reveals how Vital Care became the fastest-growing infusion franchise company in the nation, with over 60+ locations. Jim shares his journey of becoming a franchise owner and unpacks exactly how Vital Care conquered the market in the home and specialty infusion service industry. Jim also explains the importance of working with IV medications and the impact it has on patients' lives, later discussing his growth goals for Vital Care and the contracting opportunities that come with expanding the franchise. Plus, tune in to find out how margins in the pharmaceutical industry vary from other sectors, and the unique qualifications anyone interested in franchising a home infusion franchise should possess. 00:01:12 - Specialized Home Infusion for Neurologic Conditions00:05:07 - Vital Care: Treating Severe Conditions00:08:53 - The Scale of Franchise Growth00:12:16 - The Cost of Medication Coverage00:17:55 - Pharmacist Diversifies with Vital Care Franchises00:21:31 - Franchise Your Pharmacy for Success00:23:59 - Owning a Pharmacy Without Being a Pharmacist00:26:34 - Understanding Pharmacy Margins: A Range Analysis00:29:28 - Expansion Goals for Vital Care Learn More About Vital Care: Website: https://www.vitalcare.com Learn More About Advance Care Pharmacy:Website: https://www.advancecarepharm.com Follow Jim: LinkedIn: https://www.linkedin.com/in/jim-kodman-rph-485333124/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Oct 10, 2023 • 22min

10 of the Most Fascinating Franchise Facts

Join The Wolf as he dives into the fascinating world of franchising with a data-driven episode. In this episode, The Wolf shares ten intriguing statistics about the franchise industry, providing valuable insights for both aspiring entrepreneurs and established franchise owners alike.He’s breaking down the vital stats any aspiring or current franchisor should know, like the average number of units signed but not opened for a franchise, the median unit growth per franchise per year, and the challenges of franchise expansion. Plus, what’s the average failure rate of brands? How about the average number of franchise territories and locations operating in the US? For the answers to that, and more interesting facts, tune in to find out! 00:00:00 - 10 Fascinating Franchise Industry Facts00:01:35 - The Truth About Franchises in America00:05:00 - The Truth About Franchise Numbers00:06:53 - The Challenges of Franchise Expansion00:08:03 - Challenges of Franchise Location Growth00:09:24 - Franchise Success Rates and Trends00:12:49 - Franchises Lack Transparency in Financials00:17:12 - Challenges of Opening Franchise Units Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Oct 3, 2023 • 55min

S7 E1: How Pickleball Became America’s Hottest New Franchise Opportunity, with Joe Sexton

Join The Wolf as he sits down with Joe Sexton, President of Ace Pickleball Club, to discuss the booming popularity of pickleball and the exciting opportunities it presents for franchise owners. Discover why pickleball is the fastest-growing sport in America and how it brings people of all ages together.Joe shares insights into the real estate aspect of pickleball clubs and the strategic partnerships that can drive success and talks to Wolf about the unique challenges and rewards of starting a franchise from scratch and how Ace Pickleball Club has positioned itself for rapid growth.From the importance of community to the potential for NCAA scholarships, Joe explores why pickleball is here to stay and why it's more than just a trend. If you're interested in the world of franchising or the future of sports, this episode is a must-listen. 00:00:00 - Franchise Financial Aggregator with QuickBooks00:05:11 - New Franchisees Acquire NJ.com00:12:39 - Rapid Growth in Development Pipeline00:20:55 - The Risks of Big Franchise Deals00:24:41 - Ace Pickleball Club's Acquisition Journey00:33:09 - Challenges of Developing an Emerging Franchise00:36:33 - The Growing Popularity of Pickleball00:49:47 - The Power of Pickleball Community00:54:18 – Pickleball and NCAA Scholarships01:00:50 - Discover Ace Pickleball Club Online01:02:10 - Check Out Ace's Growth! Learn More About Ace Pickleball: Website: https://www.acepickleballclub.com Follow Joe: LinkedIn: https://www.linkedin.com/in/sextonjoe/ Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!
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Sep 28, 2023 • 52min

S6 E14: From 12 to 140+ Locations: The Franchisee Who Skyrocketed Orangetheory to Fame

Meet Jamie Weeks, a dynamic entrepreneur who's not afraid to make waves in the franchising industry. With a remarkable portfolio of 140 Orangetheory fitness studios and plans to launch 60 Dogtopia franchises, Jamie recently stepped into the entrepreneurial arena with his own brand, Sweathouz.In this deep dive into the archives, the Wolf revisits how Jamie managed to cultivate a thriving company culture while maintaining a multitude of businesses. Then, Jamie shares insights about how a pivotal private equity deal catapulted him from 12 to 140 locations and how risk-taking played a central role in his recipe for achieving resounding multi-franchise success. Plus, can the Wolf handle Jamie’s intensive interview process? Tune in to find out! Follow Jamie: Twitter: https://twitter.com/jdubtweetzWebsite: https://www.lfcbrands.com Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/YouTube: https://www.youtube.com/@thewolfoffranchisesTwitter: https://twitter.com/franchisewolfWebsite: https://www.krokit.com Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much! Buzz Franchise Brands is a multi-brand franchising company currently operating four service brands: Pool Scouts pool cleaning franchise, Home Clean Heroes residential cleaning franchise, British Swim School swim instruction franchise, and Grand Illuminations outdoor lighting franchise.  Our mission is to enable people to realize their dreams; we encourage you to learn more about us and our brands at BuzzFranchiseBrands.com.

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