S7 E9: From Motherhood to Magnolia: The Inspiring Journey of Magen Bynum, Founder of Magnolia Soap

Magen Bynum, the founder of Magnolia Soap and Bath, drops by to chat with the Wolf about how she turned a plant-based alternative for sensitive skin into a franchise empire. Discover the inspiring story behind Magen’s creation of Magnolia Soap and how her daughter’s desire for a chemical-free solution led to her franchising journey. 

With plans to open 50+ locations in 2024, Magnolia’s rapid expansion makes it a formidable appointment in the plant-based alternative space. From eliminating harmful chemicals to using natural ingredients like mica for coloring, Magen describes why Magnolia Soap prioritizes the well-being of its customers from head to toe and how she turned a one-time passion project into franchise gold. 

Plus, how does Magnolia Soap balance its direct-to-consumer efforts with franchisee success? And how does its unique experiential marketing approach set it up for long-term franchise growth? Tune in to find out more!

00:00:07 - Creating a Plant-Based Alternative Soap

00:05:49 - Eliminating Red Dyes for Allergies

00:07:50 - From Local Retail to Nationwide E-commerce

00:11:17 - The Strategy Behind Magnolia Soap's Corporate Stores

00:14:54 - The Journey of Franchising Success

00:17:18 - Magnolia's Grassroots Marketing and Handmade Products

00:23:25 - Balancing Direct-to-Consumer and Franchising

00:28:36 - Franchise Store Count Doubles in a Year

00:32:04 - Magnolia Plans 50 New Locations in 2024

00:34:30 - Online Presence of Magnolia Soap

Learn More About Magnolia Soap and Bath:

Website: https://www.magnoliasoapandbath.com/pages/franchise

LinkedIn: https://www.linkedin.com/company/magnolia-soap-and-bath-company/

Follow Magen: 

LinkedIn: https://www.linkedin.com/in/magenbynummagnoliasoap/

Follow The Wolf: 

Newsletter: https://workweek.com/brand/the-wolf-of-franchises/

YouTube: https://www.youtube.com/@thewolfoffranchises

Twitter: https://twitter.com/franchisewolf

Website: https://www.krokit.com

Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.

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