Beyond 7 Figures: Build, Scale, Profit

Learn how to drive viewers’ attention through content Staying on top and effectively reaching your audience requires a strategic blend of creativity, consistency, and adaptability, especially in the swipe world. You must understand the viewer’s perspective and cater to their interests. It’s crucial to focus on watch time as a primary metric for success, as it helps content rise to the top of algorithms. My guest is a genius, a multi-talented entertainer, and a data analyst. It’s the one and only Justin Flom. He has over 30 billion views on various platforms like YouTube, Facebook, and TikTok. Justin has successfully captured and retained attention, allowing him to turn his passion into a profitable business. Together, we share insights on how to grab and maintain attention in a swipe-feed world, where every post and piece of content competes for viewers’ time and engagement. Key Takeaways: Novelty and differentiation are crucial in a swipe-feed world Paying attention to watch time is essential for success on social media platforms Content should be tailored to meet customers’ needs The data provided by viewers is more valuable than personal preferences Consistency and the frequency of brand impressions help create demand Data-driven decision-making is essential for effective content optimization The barrier to exit on social media is low, so the content must be highly engaging throughout The choice of social media platforms depends on the audience and revenue potential Opening shots and novelty are key to capturing viewers’ attention and retaining it throughout the content All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when I talk to Garrett Gunderson. Remember to subscribe to the show to get that episode as soon as it’s released. Until then, be profitable. Links: justinflom.com youtube.com/user/justinflom facebook.com/justinflomofficial

Learn how to scale your business with the power of AI As a founder and CEO, leveraging AI’s power can greatly help scale your business. AI enables automation and efficiency, freeing up time and resources for strategic initiatives. With its scalability and growth potential, AI empowers businesses to handle increasing volumes and adapt to changing needs. Fireflies is an AI meeting assistant that automatically transcribes and takes bullet notes from user calls and meetings, identifying key takeaways from the meeting. It is designed to streamline productivity and efficiency in the industry. Krish Ramineni will be joining me today. He is the co-founder and CEO of Fireflies. He has been recognized as one of Gartner’s top 25 enterprise software startups and Forbes 30 Under 30. Krish brings a wealth of knowledge and expertise to the table. Together, we explore the impact of AI in the business world, the journey of scaling the company, the importance of taking bold risks in entrepreneurship, and provide valuable insights that entrepreneurs and business leaders can apply to their ventures. Key Takeaways: Fireflies.ai is an AI meeting assistant that transcribes, summarizes, and analyzes meetings Decision-making framework involves considering both the pros and cons and finding ways to mitigate risks Teams can achieve remarkable results by focusing on problem-solving and scaling initiatives The importance of building something that you would want to use. Finding the right product-market fit through trial and error Overcoming skepticism and headwinds in the early stages of a startup The benefits of diverse perspectives and collaboration in the decision-making process Embrace a long-term vision while being flexible in the short-term journey All this and more, on this week’s episode of Beyond 7 Figures. Next week, I will talk to Justin Flom, one of the most visible humans on earth. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: fireflies.ai linkedin.com/in/krishramineni twitter.com/krishramineni

Learn how to tailor health strategies for optimal outcomes It doesn’t really matter how much money you make as a business owner or as a CEO. If you don’t care for your health, you can’t enjoy any of it. Ever since my father passed away, I made it a point to prioritize health. When you’re healthy, you can do well in your job, reach your personal goals, and enjoy life. A sound health foundation contributes to increased longevity, allowing individuals to enjoy the fruits of their labor and pursue their passions well into the future. Ben Greenfield is an influential health and fitness industry figure, a performance consultant, and a New York Times best-selling author. Ben’s expertise lies in a wide range of health-related topics, including performance, fat loss, digestion, brain health, sleep, hormones, anti-aging, and parenting. As one of the top influencers in the field, he shares his extensive knowledge and experience to help individuals optimize their physical and mental well-being. Together, we address key concerns, debunk common misconceptions, and provide practical advice on various aspects of health and performance. Especially as business owners, we need to be at the top of our health. Key Takeaways: Adequate sleep is crucial for optimal brain function and performance Tailoring health strategies to individual genetics and needs yields optimal outcomes Defining a healthy diet depends on context, and individual needs vary A healthy gut is vital for overall health, affecting neurotransmitter production and cognitive function Regular exercise, including cardio and strength training, boosts brain function Prioritizing mental health and human connection is crucial, as loneliness adversely affects well-being Regular health screenings can provide valuable insights into one’s health status All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when I talk to Krish Ramineni, Co-Founder and CEO of Fireflies.ai. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://bengreenfieldlife.com/ https://www.amazon.com/stores/Ben-Greenfield/author/B002LVJACA

Learn why continuous learning is essential for staying competitive. Continuous learning and expertise are crucial for business success. Adapting, evolving, and acquiring new knowledge allows us to stay ahead of the curve and make informed decisions. By continuously expanding our expertise, we enhance our problem-solving skills, innovate, and find creative solutions to challenges. It also helps us build credibility and trust with our clients and customers, positioning us as industry leaders. Trends and technologies are constantly evolving. Continuous learning is not just an option but necessary for business people who want to thrive and stay competitive. Joining me today is the brilliant John Hall, a top sales speaker, best-selling author, and contributor to esteemed publications. With his vast experience in the industry, he shares valuable insights on establishing trust, building credibility, and becoming a true source of information as a thought leader. Together, we discuss the power of value journalism, the role of AI in content creation, and the impact of Google’s algorithm on thought leadership. Key Takeaways: Becoming an expert is a continuous process of learning and staying open to new knowledge Thought leadership is about being a trusted source of information in your industry The importance of asking the right questions and knowing what prompts to use in AI-driven content Building trust and credibility are crucial for thought leaders to establish their authority The value of earning credibility through earned media, social sharing, and influencer marketing Google’s EEAT algorithm emphasizes experience, expertise, authoritativeness, and trustworthiness Thought leaders need to focus on unique and fresh perspectives rather than relying on automation All this and more on this week’s Beyond 7 Figures. Stay tuned for the next episode, where I talk with Ben Greenfield, a health consultant and New York Times bestselling author. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: relevance.com calendar.com/blog/author/john-hall johnhallspeaking.com johnhallspeaking.com/top-of-mind

Learn how to master the art of exceptional leadership Leading a business demands a nuanced approach. Leaders must embrace selflessness and a service-oriented mindset. Humility and situational awareness, as vital components of effective leadership, imply that navigating challenges requires adaptability and a keen understanding of the organization’s dynamics. Individuals and societies deal with a lot of problems in a fast-changing world. Leaders need to make decisions based on both individual and collective success. Join me and Christian Boucousis, also known as “Boo.” He is a former fighter pilot, keynote speaker, best-selling author, and entrepreneur. Boo’s diverse experiences have shaped his unique perspective on leadership and service. Together, we delve into the power of vulnerability, the importance of serving others, and forgiveness’s role in personal and professional growth. Key Takeaways: The importance of understanding the value of service and being selfless Embracing vulnerability and getting out of our way to achieve success The value of forgiveness and its transformative effect on personal and professional relationships Considering consequences, pros and cons, and the intent in the decision-making process. Empowering and serving your team to drive business growth The impact of oxytocin and its role in fostering a sense of community and belonging Clear objectives and effective communication unite large teams toward common goals Dangers of individualism and the need for a collective mindset in building sustainable organizations The importance of adaptive leadership in achieving success All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned for the next episode when I talk to John Hall, a “top sales speaker.” So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: callmeboo.com afterburner.com.au

Learn how to thrive in a dynamic business environment Creating your own category in business is all about carving out a unique niche or market segment that hasn't been fully explored yet. It's about being the trailblazer and setting yourself apart as a leader and innovator. But here's the catch - this approach requires playing the long game. You have to think beyond immediate gains and be willing to make strategic investments and sacrifices to accelerate growth and establish a dominant position in the market. Joining me today is Edrizio De La Cruz, a Silicon Valley entrepreneur, and co-founded Arcus,a fintech company that raised $20M from Y Combinator, Initialized, Citi Ventures, SoftBank, and a16z. Edrizio has secured 19 Million in funding, has raised 100 employees, and worked with over 100 clients as well with most of them as big as Walmart and 7-Eleven. Edrizio shares his wisdom and the principles outlined in his book, "The Underdog Founder," which provides guidance on rising above racism, poverty, imposter syndrome, and various startup obstacles. Key Takeaways: A mindset of believing that things will get better can drive you to find ways to make it better Surrounding yourself with exceptional people can have a profound impact on your success Overcome imposter syndrome by recognizing your unique journey and the value you bring Build relationships and collaborate with others to accelerate your growth Create a category for your business and become the leader in that space Recognize the value of education and the opportunities it can provide Find a peer group where you are not the smartest one and learn from each other Transition from founder-led sales to team-led sales to scale your business effectively All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week because I will be talking with Christian “Boo” Boucousis. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: edriziodelacruz.com amazon.com/Underdog-Founder-How-Unseen-Unstoppable-ebook/dp/B0CH9D22YH linkedin.com/in/edrizio-de-la-cruz-2b8ab75

Learn to dominate in the roofing & solar industry The journey of facing failure, enduring the shattered pieces of disappointment, and reconstructing oneself ultimately paves the way for triumphant success. As entrepreneurs, we should embrace failure, respond resiliently, and leverage strategic approaches. Our goal is to provide a unique value proposition to our customers and go beyond the standard offerings of customer service to achieve extraordinary results. We must understand the evolving needs of building owners, capitalize on federal tax credits, and create a competitive edge. Join me in this captivating conversation with Jeremiah Broz, the founder and CEO of Energy Advantage Roofing and Solar. He is a highly accomplished entrepreneur, motivational speaker, and environmental enthusiast. Jeremiah shares his inspiring journey from facing tough challenges and experiencing failure to amassing an impressive $20 million in earnings. He has harnessed the power of innovation and forward-thinking perspectives to lead the company towards unprecedented growth and success. In this episode, you will: Failure can be a valuable learning experience, fostering mental toughness and resilience Understanding the customer's motivations and objections is crucial in sales The importance of adding value beyond price Consider the long-term costs and benefits associated with a product or service Offering a greater warranty than competitors can be a powerful value proposition It is crucial to develop a comprehensive sales system and process to scale business A clear structure and fostering accountability help create a strong sales team The significance of hiring talented individuals and fostering a culture of excellence Regular performance reviews and ongoing coaching are crucial for sales professionals' growth All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when I talk to Edrizio De La Cruz. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: yourenergyadvantage.com instagram.com/energyadvantageroofnsolar facebook.com/energyadvantageRS linkedin.com/company/energy-advantage-roof-and-solar

Learn the art of building a personal brand The quest to sustain long-term success and maintain momentum in the public eye requires careful consideration and perseverance. Individuals must adopt a thoughtful approach encompassing authenticity, resilience, and adaptability to engage effectively with audiences. Leaders and founders should align personal and corporate brands, recognize the importance of audience-centric content, and understand the long-term benefits of thought leadership. Elizabeth Marshall, a highly sought-after coach and author, brings a wealth of experience and expertise. With her extensive work alongside thought leaders from diverse industries, she offers valuable insights into building a personal brand. Through her guidance, she empowers individuals to create meaningful connections with their audiences, establish themselves as industry leaders, and leave a lasting impact. Key Takeaways: Staying on the path to fame and success requires a long-term vision Developing a personal brand is an opportunity to provide greater value Shifting the mindset from personal accolades to being in service to the audience and industry Personal and corporate brands should be integrated and aligned while allowing for some flexibility The emotional connection with the audience is crucial for both brands Content inspiration can be found in customer challenges, industry trends, and industry conversations Personal brand content should be audience-centered and evoke an emotional connection Building a personal brand requires habits like creating content and engaging with the audience All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when I talk with influential business figures who have made it Beyond 7 Figures. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: elizabethmarshall.me facebook.com/ElizabethMarshallPage linkedin.com/in/elizabethmarshall

Learn how to navigate strategic leadership for business growth The thoughtful approach to leadership transition ultimately plays a pivotal role in scaling the business successfully. It’s absolutely crucial, my friends, to develop a point of view and intellectual property and emphasize the importance of asking questions and understanding the best format for sharing your expertise. And let me tell you, staying curious and embracing a coaching mindset can lead to improved problem-solving and better outcomes. That’s the key, my friends, to take your business to the next level. Michael Bungay Stanier is the founder of Box of Crayons and MBS Works. He is a renowned author and coach known for his expertise in leadership development. With his book, “The Coaching Habit,” Michael has revolutionized how we approach coaching and leadership. Whether you’re a CEO, founder, or aspiring thought leader, you’ll find immense value in Michael’s wisdom and practical advice. Key takeaways: The power of curiosity and resisting the urge to rush into action The importance of solving the right problems and developing a good strategy Writing a book can enhance thought leadership and open doors for speaking engagements The advantage of being a leader who focuses on asking better questions Create a mindset where asking questions becomes a natural and effortless practice Defining success before writing a book and aligning it with your goals and target audience Identifying and addressing the real challenges within their organizations All this and more on this week’s episode of Beyond 7 Figures. Stay tuned next week when I talk to Elizabeth Marshall on Fame and Success. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: mbs.works https://boxofcrayons.com/the-coaching-habit/ https://www.youtube.com/@mbs_works

Learn how Empire Flippers is helping entrepreneurs Successful entrepreneurs have a transformative mindset that is characterized by embracing failures and turning obstacles into opportunities. They see failures as obstacles to progress and innovation rather than unstoppable failures. This transformation process gives people the knowledge and experience they need to deal with obstacles in the future more effectively. This is how it is with my guest in this episode. Justin Cooke, the co-founder and CMO of Empire Flippers, discusses his experience in the Navy and how it impacted his ability to create successful business growth. Justin hosts the Empire Flippers podcast and is the company's brand ambassador. From content to paid traffic, he keeps the sales staff busy and the lead funnels full. He lives on the road with his wife and regularly travels through Southeast Asia, Europe, and the US. Here, he emphasizes the significance of adopting an entrepreneurial mindset and defying convention. Cooke also discusses their prior struggles and challenges with starting Empire Flippers and the scalability and sustainability plans they put in place. Key Takeaways: Transforming mindset that embracing failures turns obstacles into opportunities Facing every obstacle offers a chance for reflection, learning, and development Personal and business growth results from overcoming hurdles and accepting failure Past experiences and challenges have the ability to create successful business growth Adopting an entrepreneurial mindset and defying convention is highly important The reality is that even successful entrepreneurs face difficulties on their journey to building a business Empire Flippers is a marketplace for buying and selling online businesses All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned for the next episode where I talk with influential business figures who have made it beyond 7 figures. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://empireflippers.com/about-us/justin-cooke/ https://hacktheentrepreneur.com/justin-cooke-empire-flippers/ https://runningremote.com/speaker/justin-cooke/ https://twitter.com/empireflippers?lang=en https://www.linkedin.com/in/justinwcooke https://m.facebook.com/EmpireFlippers?__tn__=%2Cg https://www.instagram.com/jwcooke/?hl=en