Beyond 7 Figures: Build, Scale, Profit

Learn more about the social media business and personal branding With the right strategy, social media can help you build a personal or business brand that stands out in a crowded marketplace. In today’s world, being niched, inspiring, catchy, and entertaining is critical to success on social media, which can help you build a loyal following and grow your business. But with the rise of AI, how can you leverage technology to support your brand-building efforts further? And when it comes to scaling and expanding, don’t forget the importance of defining your company’s culture and ethos upfront. In this episode of Beyond 7 Figures, I talk to social media expert Zach Ford. Ford is known for his work with Dave Ramsey, where he turned a social media following of zero into over 14 million followers across platforms. He is currently making impacts with Entersquare, a thriving social media creative and marketing agency he founded. Ford is passionate about helping businesses grow by leveraging the power of social media. He believes in niching down, inspiring action, and keeping your content catchy and entertaining. Key takeaways: The importance of building a personal brand on social media The “nice” framework for creating content: niched, inspiring, catchy, and entertaining Establish trust and consistency in branding to win over potential customers Value and engage with a small audience before trying to achieve more significant numbers Social media is a key tool for business growth and should not be ignored The importance of remaining consistent and committed to social media efforts over time All this and more, on this week’s episode of Beyond 7 Figures. Next week, we talk about lessons on mindset, purpose, and legacy with Petra Stuchlik. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.instagram.com/itszachford/ https://entersquare.com/

The Importance of Building a Strong Brand Today I can’t stress enough how vital branding is in demand creation and lead generation. Branding is not just about a logo or a catchy slogan. It’s about creating an emotional connection with your target audience and delivering on your brand’s promises. This conversation has reminded me that branding is an ongoing process that requires constant attention and effort to stay relevant and effective in a constantly evolving business landscape. In this episode, I sit with Ariadna Navarro, the Chief Growth Officer and Chief Strategy Officer at VSA Partners. Ariadna is passionate about helping clients identify and unlock their growth potential by connecting their business strategy to brand and experience. She has worked with big companies like IBM, AT&T, Google, and startup disruptors like Robinhood. She leads strategy, client engagement, and business development as Chief Growth Officer. Acknowledging the connective tissue between what a brand is and what a brand does allows her to have a unique perspective on where markets are going, what clients need, and how a brand can find a moment of differentiation in crowded markets. Key takeaways: A brand is the best articulation of business ambition The importance of brand building in today’s world The connection between a founder or spokesperson and a brand A brand is an ecosystem that includes everything from product design to retail store experience A strong brand is essential for demand creation, top of mind awareness, and lead generation Exercise care when navigating controversial issues to avoid negative consequences for the brand’s reputation and stock value Building a strong brand requires investment, time, and a clear understanding of the organization’s business ambition All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when I talk about social media business and personal branding with Zach Ford. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://vsapartners.com/

How Understanding Others Can Propel Your Business Growth As a business owner, it’s essential to understand that caring about others is just as important as caring about the bottom line. Empathy is the key to success in business. It’s the ability to connect with others, understand their experiences, and make them feel valued. We all want to feel acknowledged and understood, and by developing the skill of attentiveness and making an effort to remember details about people, we can cultivate deep connections and foster trust. This will pave the way for substantial achievements in the realm of business. So let’s practice empathy in our interactions with colleagues, customers, and partners. It’s a small investment that can lead to significant returns. Carrie Wilkerson is a best-selling author, international speaker, and a sought-after television & radio personality. Featured on CNN and Fox Business News, in Success & Entrepreneur magazines, and named by Forbes as a top small business influencer, Carrie has consulted with Google, and other business thought leaders on growth strategies, productivity, and current trends. Carrie loves showing people how to transform their lives, bodies, relationships, and bank accounts. Whether you hang around for her tough love, hysterical no-filters humor, or big-as-Texas heart, she’ll inspire you and help you make a plan to be more productive and profitable without sacrificing your priorities. Key takeaways: Establish relationships instead of establishing oneself A core value of empathy can lead to personal and business growth The more interested you are in people, the more attractive they think you are Remembering personal details about clients is important Being intentional about empathy requires effort and systems Empathy can be leveraged in personal and business relationships to create a groundswell of support and growth Use social media to connect with others and show empathy The ego doesn’t scale and can hinder growth and success All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when we talk about the importance of building a strong brand in today’s world with Ariadna Navarro. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.facebook.com/carrieowensbywilkerson https://www.instagram.com/carriewilkerson/ https://www.youtube.com/@CarrieWilkersonTV

Exponentially improving business productivity with AI AI has proven to increase efficiency and productivity while reducing costs. However, it cannot replicate human senses and emotions, limiting its capabilities. Critical thinking and creativity in effectively leveraging AI are needed to work with AI rather than against it using frameworks and problem-solving processes. It is essential to recognize the potential of AI while also understanding its limitations and working to optimize its use. In this episode of Beyond 7 Figures, I discuss with Jere Simpson in great extent AI delegation for business. Jere is a serial entrepreneur who rose from rags to riches in his teens after founding an early e-commerce company. Over the past 22 years, he’s had access to the inner workings of the CIA, FBI, NSA, Pentagon, Navy SEALS, and multiple White House administrations, providing him with a uniquely insightful perspective of the world. His current company, Atlas UP, is revolutionizing how organizations can improve their productivity. Key Takeaways: The future of AI and its potential to revolutionize business productivity Experiment with AI to discover its full potential for creative thinking Critical thinking is more valuable than knowledge in education The potential for AI to increase efficiency and productivity while reducing costs AI can be used in business to answer complex questions and provide solutions The impact of AI on business and the importance of working with it, not against it Atlas Up is an AI-based solution that connects to third-party systems to provide accurate and efficient answers to business questions All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when I invite Carrie Wilkerson to talk about understanding others can propel your business growth. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: www.atlasup.com https://twitter.com/JereSimpson

How to be efficient in e-commerce logistics Failure can be a painful experience; it’s crucial to embrace it as a valuable learning experience and use those lessons to become a better entrepreneur. Venture capitalists often appreciate entrepreneurs who have experienced failure because it shows their ability to adapt and improve their strategies. Ultimately, the ability to learn from failure separates successful entrepreneurs from the rest. Airhouse CEO and Co-Founder Kevin Gibbon started in tech, developing software for significant aerospace players like Boeing and Raytheon. After a few years, he set out to carve his own path, building Shyp, attracting $62.1M in funding, and landing on Fast Company’s 50 Most Innovative Companies list. Unfortunately, Shyp was a bright star that ultimately burned out. Still, Kevin walked away from the experience equipped with priceless insight. At Airhouse, he’s applying that insight to revolutionize how DTC e-commerce brands scale logistics. Key Takeaways: Venture capitalists are looking for outliers and want to see asymmetric outcomes Learning from failure and taking the lessons learned to improve on them can increase the chances of success in future ventures Product-market fit is crucial, and it’s essential to make sure you have it before hiring senior executives Feedback cycles can be long, but patience is necessary for product market fit. Reproducing product-market fit requires understanding customer needs and iterating on the product Keep the team small and raise as little venture capital as possible until you have a product-market fit Avoid hiring senior executives who are risk-averse All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when we talk about revolutionizing productivity with Jere Simpson. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.airhouse.io/ https://secondtimefounders.com/podcast-1

Advanced Strategies for Building a Thriving Business Empire When you think about growing companies, the most common ways are to get more new clients, to buy from you more frequently, and to a more significant size. Now there are other ways to grow a business, slightly more advanced ways. One of those is through acquisitions. It’s just not often talked about because it’s misunderstood, and people think it’s harder than it is, and so forth. In this episode of Beyond 7 Figures, there are three of us. Elliot and Dom Chapman are the co-founders of Chapman Capital. Together they have built a group of successful agencies across the UK and the US through growth and strategic acquisitions. Elliot and Dominic have combined their expertise and experiences to build a thriving business empire. They continue acquiring more agencies that serve clients globally. Key takeaways: Acquisitions can be a powerful tool for value creation, recurring revenue, and IP Recurring revenue is essential for building a thriving business empire Leveraging tech-based businesses can be a powerful way to stay ahead of the competition Centralized cost centers can streamline your business operations and reduce costs Productizing services can be a powerful way to scale your business and create a more sustainable revenue stream Mastering the sales cycle is essential for building a thriving business empire Define your ideal customer, make a sales funnel, and build trust to master the sales cycle All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when we talk about efficiency in e-commerce logistics feat. Kevin Gibbon. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: elliot@chapman.capital https://www.linkedin.com/in/dlechapman/ https://www.linkedin.com/in/elliotchapman/

Build High-Performing Teams for Ethical and Efficient Customer Service and Sales Do you know what makes a company stand out from the rest? It’s not just about the product or service they offer but the experience they provide their customers. Excellent customer service is about consistently delivering a positive and personalized experience to every customer, no matter what. And if you want to take it a step further, building a personal brand with your customers can help create a deeper connection and loyalty. In this episode of Beyond 7 Figures, I talk with Daniel Viduya, the Vice President of Growth at Support Zebra. Daniel has mastered the art of Customer Service and Sales for more than a decade. He discusses building high-performing teams that provide honest, efficient customer service and sales. Daniel firmly believes that sales are simple sales and consulting and recommending the best that suits a brand’s needs. Key takeaways: Empowering customer service reps to provide excellent service How to blend the line between being an outsourced company and being a part of the team Consistency in customer service for maintaining brand reputation and customer loyalty Empowering customer service reps to provide excellent service Building personal brands in the business to connect with customers on a deeper level Treating customers with care and empathy is essential for building a loyal customer base. Reduce variation in customer service to provide a consistent experience to customers SupportZebra as the leading support outsourcing partner for scaling SaaS & eCommerce All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when we talk about Advanced Strategies for Building a Thriving Business Empire feat. Elliot and Dom Chapman. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.linkedin.com/in/danielviduya/ https://supportzebra.com/

Utilizing Press Releases and Stand Out as a Business Have you ever wondered what a press release is and how it can help your business? A press release is a written statement distributed to the media and other outlets to share news about your business. Sharing your story with a broader audience can help increase your visibility and credibility. But what makes a good press release? It should focus on telling a story that is newsworthy and relevant to your target audience. In this episode, Beyond 7 Figures, Mickie Kennedy shows why he is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 24 years ago. After realizing that small business owners could dramatically benefit from affordable press releases, he has dedicated himself to helping small businesses get published in places like The Wall Street Journal, CNN, Bloomberg, and many others. Key takeaways: Affordable way of utilizing Press Release to stand out in the market eRelease as a press release distributor for small businesses Incorporating storytelling into your PR strategy earns credibility and makes it stand out Use case studies and be different from competitors to get press coverage Relationship, consistency, and duration are vital in evaluating PR Identifying your target audience, competition, unique features, and benefits Earned media as part of a PR campaign to establish expertise and legitimacy All this and more, on this week’s episode of Beyond 7 Figures. Next week, we talk about building high-performing teams for ethical and efficient Service with Daniel Viduya. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: Ereleases.com

Authenticity for Social Media Success Don’t just focus on quantity when it comes to social media. Stand out by being the flamingo in a flock of seagulls. Use social media to show your side because social media is also a filter that will help you find your people. Share stories and anecdotes that allow your audience to get to know you better. You never know who you might be inspiring or connecting with. On this episode of Beyond 7 Figures, I sit down with Toni Bache, an entrepreneur, advisor, consultant, mentor, strategist, and woman. Toni has spent over 15 years in senior global leadership roles for multi-billion dollar companies. She believes dreams can come true without having to sacrifice time and freedom. Please get to know everything she has to share regarding making the most effective moves in social media. Key takeaways: Authenticity and vulnerability in social media can help create a connection with your audience Focus on producing fresh and valuable social media content to stand out from the noise Remember that people pay with either time or money AI can be used to amplify content, but it should not replace personal touches As the industry evolves, be willing to grow with it and adapt your approach to stay relevant Quality over quantity - don’t bombard your audience with posts that don’t connect with them All this and more, on this week’s episode of Beyond 7 Figures. Next week, stay tuned when we discuss Repurposing Your Podcast Content and Creating Your Very Own Webinar with Mickie Kennedy. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.instagram.com/toni.bache/

Focus on Service to Achieve Sustainable Growth in Your Business When doing product business, you are still doing service business. Customers are the lifeblood of any business, and their satisfaction can directly impact a company’s growth and longevity. In this context, exceptional customer service ensures customer retention and loyalty and attracts new customers through positive word of mouth. In this episode of Beyond 7 Figures, I have Anthony Constantino, the co-founder of Sticker Mule, a company specializing in creating stickers, labels, and packaging products. Anthony is passionate about creating a company people love working at and doing exciting innovations for the world and his customers. Anthony shares his entrepreneurial journey and how he succeeded by prioritizing exceptional service. He also discusses his use of AI to automate business processes and his latest project, Stimulus, a social network that addresses some of the challenges of existing social media platforms. Key Takeaways: Focus on building a service that people love and providing excellent customer service Stimulus, a giveaway-based social media platform revolutionizing advertising AI and machine learning in automating backend processes and improving efficiency Learn how to use AI to automate business processes and increase efficiency Focus on marketing channels that are most effective for your business Learn how to build a service people love, and that generates enthusiasm Sticker Mule’s marketing focuses on email, SEO, paid traffic, and direct clients Discover how Sticker Mule leverages its strengths to innovate in ways that benefit society All this and more, on this week’s episode of Beyond 7 Figures. Stay tuned next week when we talk about authenticity for social media success feat. Toni Bache. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links https://www.stimulus.com/ https://www.stickermule.com/ https://www.stimulus.com/anthony