The Graham Cochrane Show

Do you struggle with that tension of wanting to promote your online course or membership to your audience but without feeling sleazy, pushy, or like your constantly selling?   We all know that guru, or business you follow that seems to be launching something new every single week and flooding our inboxes with promotional emails.   We definitely don't want to be THAT guy (or girl).   Well today I want to share with you my framework for how I sell, on the regular, without burning out my audience.

Have you ever launched a product that got zero sales?   Or sold so few that you feel like giving up?   Welcome to the club.   But the question in your mind might be "Is there something that I'm missing?"   Or, "Am I just not cut out for this online business thing?!"   Today I want to share with you my method for creating products that are virtually guaranteed to sell.

Learn about the importance of having an abundance mindset over a scarcity mindset in business decisions. Explore the benefits of generosity, taking risks, and cultivating patience for long-term growth. Discover the impact of mindset on income and quality of life, and how shifting from scarcity to abundance mindset can lead to confidence, opportunities, and thriving in the marketplace.

Sometimes I think we make marketing and selling way too complicated.   I was reminded of this just the other day when my 10 year old daughter Chloe explained to me how she sold a bunch of product in this business simulation event she participated in.   She went from selling hardly anything all morning, to clearing out her entire store inventory in the afternoon - all by making two simple changes to her approach!   Let's break them down today...

There's a reason why I make fun of Facebook Ads so much in my content.   Simply put, there is a MUCH better way to grow your business than running ads.   There is a marketing strategy that no one seems to want to talk about, and yet it works day and night for me and my businesses.   Today I want to share that strategy with you and give you 5 reasons why it is truly the best and most effective way to market your products!

Everybody wants to be "the best" at what they do in career and business.   Instead, I believe you should focus on simply being good enough.   When you focus on trying to be the best there are 4 key consequences that people fail to realize.   But when you focus instead on just being good enough to make a living there are 3 key benefits that follow.   Sound crazy? Let's discuss!

Are you afraid to start a business because you feel that the topic or niche you're serving is an oversaturated market?   Are you stuck in a business that you've already started and think it's because of market saturation?   What if I told you that market saturation is actually a good thing?   That might sound a bit crazy but trust me it's true.   Today I want to help change your mindset on market saturation plus give you three tips to start (or grow) your business even if the market is saturated!

There’s this “motivational” video on YouTube that’s a compilation of Elon Musk interviews (billionaire founder of Tesla and Space X) called WORK EVERY WAKING HOUR.   In it Musk actually shares some fascinating thoughts that I found very inspiring indeed - but I was intrigued to hear what this “work every waking hour” thing was really about.   About half way through the video it cuts to an interview where Musk says the following:    “When my brother and I were starting our first company, instead of renting an apartment we rented a small office and slept on the couch and we showered at the YMCA.   We had one computer, so the website was up during the day and I was coding at night. 7 days a week. All the time. I briefly had a girlfriend at that time and in order to be with me she had to sleep at the office.   Work hard. Every waking hour. That’s the thing I would say, particularly if you’re starting a company”   Wow! We have a lot to discuss...

In a world of powerful data and analytics tools at our fingertips, could looking at the numbers actually be hurting our business and growth potential?   I mean, the quote goes: "What gets measured, gets managed" right?! Maybe.   Today I want to uncover the darker side of our insatiable appetite for analytics and make the case that there's a better way to grow your business than looking at the numbers.

I’ve always heard the average millionaire has 7 or more streams of income. Meaning they earn income from 7 different sources.   As compared to say the average worker in America which has exactly one stream of income - their job.   Over the years I've slowly built up to 10 streams of income myself (not including my wife's business) and in today's episode I break down exactly what they are and give you 6 ways you can begin adding some more streams of income to your life!