The Graham Cochrane Show

For the first four years of my business I did absolutely everything myself. And it worked.   That was the problem. It worked a little too well.   While my income grew so did my audience and my customer base. It got harder and harder to keep up with all of the email inquiries (both good and bad) that I found myself spending 3+ hours a day in my inbox.   After a frustrating moment on vacation (laptop in hand) I broke down and made my first hire. Today I want to share the details of that story AND give you a step by step plan to make your first hire so that you can get out of your own way and grow your business.

A couple of years ago a team conducted the largest study of millionaires ever.   They surveyed over 10,000 millionaires (people who have a net worth of at least $1M) to see what the hard data showed these successful people had in common. Or IF they had anything in common.   The survey results, put together in the book Everyday Millionaires by Chris Hogan, are fascinating. And encouraging!   What I found most intriguing were 6 habits that the majority of millionaires have that are so insanely simple that you can I can copy them right now - and today I want to share those with you!

It used to be that the wealthy would flaunt their status by spending copious amounts of money on things like fancy purses, expensive cars, and massive mansions.   But have we as a culture become so sick and twisted that we now try and flaunt how hard we work as the new status symbol of choice?   Today I'm pulling back the curtain on a pervasive shift in what we take pride in as Americans, starting with three of the world's top CEOs - and then bringing it all the way down to you and me.

Have you ever felt stuck in your online business journey, unable to reach a consistent amount of income every month?   That's what one of my students, Stephen, told me in my Six Figure Coaching Community just the other day. He's been teaching guitar for 10 years and creating content online for a long time - and yet he's unable to reach $1000 a month in revenue.   He expressed discouragement that some people seem to make money easily online while others (like himself) struggle.   My response to him was straightforward. Making $1000 a month (or any amount) consistently and reliably comes down to two simple things. Today I want to break them down for you and do a case study on how Stephen (and you) can pull it off.

Oh Internet Marketers, what are we going to do with you guys?!   Today I've gotta rant about what I'm seeing as the worst Internet Marketing strategy right now and why you should do the opposite of what they tell you.   And it's not just the sleaze bags in this industry - some of the good guys and gals do this and it just drives me bonkers!   After I share what the strategy is and why I don't like (or use) it, I'll give you four reasons why doing the opposite of what they preach actually will help you grow your business faster!

I know I'm the guy always telling you to start an online business, build passive income, and launch a digital product, but I honestly don't want you to start down that path until you've heard what I'm about to say.   As much as everyone makes running an online business look glamorous, it has a dark side.   Actually, it has three dark sides. And today I want to share with you those three biggest negatives to online business. But that's not all.   I want to share with you three ways you can redeem those negatives and turn them into positives so you can start or run an online business that thrives!

Why would someone buy your course if there is so much information available for free?   This is probably the number one question I get from students. And it’s a logical one given how much amazingly helpful information is out there for free with just a single Google search.   It’s an even bigger question when you start to regularly give away a ton of your own great content for free. It’s almost as if your own free stuff is competing with your paid stuff.   But that’s simply not true.   Today I'm breaking down the 3 key reasons why people will happily pay for your premium online course or membership, even with the proliferation of solid free content.

If you are slowly building an audience through a blog, podcast, or YouTube channel but have yet to make good money from it, you might not be monetizing the right way (or at all).   While there are a lot of ways to make a living online, I find that most bloggers, podcasters, and YouTubers who make a full time living use one (or all) of 6 core monetization models.   That's right - there are 6 ways to make money with your online audience and today I want to break down all them so you can decide which one(s) is right for you!

I believe the single most underutilized piece of real estate on your website is the "thank you" page that your people see when they opt in to your email list.   If you think about it, that page is the only thing 100% of your email subscribers see.   I hope a lightbulb just went off.   Because if it did, then you my friend are waking up to possible one of the simplest and easiest ways to increase revenue in your business right now.   It's something I call the Thank You Page Strategy and today I'd like to show you a few ways to make it work in your favor.

Have you ever felt icky about selling?   Has it been hard for you to form your thoughts clearly and have it come across as genuine and not too much like marketing speak?   Or maybe you're asking yourself these questions:   Does long form sales copy still work?   Do you need to be using it in your sales pages?   Today I'm going to give you my answer and speak to the 3 critical truths about sales copy - no matter what you're selling.