The Graham Cochrane Show

If I could encourage you with anything as you build your online business it would be this: you can break the rules. There is no one "right" way to build an online income stream that serves a ton of people and takes care of you and your family. You have way more freedom thank you think to ignore the gurus (myself included) and chart your own path. To drive this point home, today I'm going to share with you 3 classic online business "rules" or best practices that I intentionally break, explain why I break them, and show you how my business has only skyrocketed in revenue and reach in spite of it all. Here's to the freedom to build your business and life your way!

Pop quiz: Would you like to make more money in your business while working less? The answer should be YES! Well today I want reveal three normal everyday tasks I gave up that not only gave me my time back but actually allowed my business to skyrocket at the same time. And yes they are related! Full disclosure: one of these tasks is super controversial to quit, and another is so sneaky you don't even know you're doing it! Are you ready for permission to quit some stuff and make more money in the process? I thought so!

Membership sites are like the holy grail of passive income businesses. But they are also incredibly misunderstood. From all the students I've coached who have membership sites or want to build a membership site I've come learn there are a few huge myths out there that many online business owners are falling for. Today I want to break down the 3 big ones so you are in the know and can get the most out of your membership. Once you know the truth about what goes into a successful membership site I think you'll have a lot more fun and make a lot more money!

Do you know where your money goes the moment you make it? Do you have a plan for that money before it even hits your account? Are you keeping your money in the right place? If you're like most small business owners you are likely focused on just one side of the money equation - the making of the money. Rarely are we thinking about where to put that money once it's been made. Today I want to share with you the 5 types of bank accounts you should be putting your money in each and every month so that you can avoid tax issues, build wealth, and have peace of mind.

No, you don't need more customers, email subscribers, or money pumped into ads to increase your income. You likely are leaving money on the table with your current offerings. If you have only one tier/option for your product at one price you’re making a mistake. Some people will be glad to spend more with you if you only offered more value. Give people the option to give you more money! And when done right, tiered pricing can easily increase your average order value by 25-50% - all without lifting a finger! Let me show you how.

If you do any kind of email marketing then you likely pay close attention to an important stat called "open rate". And if your list is anything like mine (and everyone else's on planet earth) then you might be a bit disappointed to see that not everyone opens your emails. What the heck?! How could they not care about your awesome emails as much as you?!? I feel your pain. Here's the thing though - unopened emails aren't a waste. In fact there are 3 huge reasons why they are anything BUT a waste. In fact, they can be powerful tools for your business. Let's discuss.

Are you as productive as you'd like to be when working on your business? Or are you scrambling each week trying to get as much done as you can, stuffing as much into each work day as you possibly can? Been there done that. After running an online business for nearly 12 years now, I've tried just about every kind of work schedule you can imagine. Here's what I've learned: time blocking is the key. In that decade plus I've developed 4 simple time blocking strategies I use to stay productive without feeling rushed or stressed.

When it comes to online courses, you might be wondering: How much is too much to charge for your online course? How cheap is too cheap? The short answer is: it depends. I have a simple pricing framework I use to determine what I should be charging for my online courses and today I want to share it with you. Also at the end of this episode I give you a few other things to consider when it comes to online course pricing and finding that sweet spot.

What can a book published in 1926 based on an ancient civilization teach us about how to handle our money, grow our businesses, and see success in our lives today? If it's The Richest Man In Babylon by George S. Clason - it can teach us a lot! Today I'm bringing back the book reviews, starting with one of my favorite little books of all time, The Richest Man In Babylon. In this episode I break down the 3 golden nuggets from the book and how you can apply them to your life and business right now, including: How to build true wealth The secret to goal setting And why some people seem to have more "luck" than others

Do you struggle to know how to sell to your email list when it's time to launch or promote a product? Have you ever stared at a blank email screen completely at a loss for what to say that won't sound too salesy, pushy, or generic? Today I want to help you out by giving you not one, not two, but FIVE email templates you can use to sell your products to your list. These email types work great for online courses, membership sites, or even online coaching.