The Graham Cochrane Show

If you do any kind of email marketing then you likely pay close attention to an important stat called "open rate". And if your list is anything like mine (and everyone else's on planet earth) then you might be a bit disappointed to see that not everyone opens your emails. What the heck?! How could they not care about your awesome emails as much as you?!? I feel your pain. Here's the thing though - unopened emails aren't a waste. In fact there are 3 huge reasons why they are anything BUT a waste. In fact, they can be powerful tools for your business. Let's discuss.

Are you as productive as you'd like to be when working on your business? Or are you scrambling each week trying to get as much done as you can, stuffing as much into each work day as you possibly can? Been there done that. After running an online business for nearly 12 years now, I've tried just about every kind of work schedule you can imagine. Here's what I've learned: time blocking is the key. In that decade plus I've developed 4 simple time blocking strategies I use to stay productive without feeling rushed or stressed.

When it comes to online courses, you might be wondering: How much is too much to charge for your online course? How cheap is too cheap? The short answer is: it depends. I have a simple pricing framework I use to determine what I should be charging for my online courses and today I want to share it with you. Also at the end of this episode I give you a few other things to consider when it comes to online course pricing and finding that sweet spot.

What can a book published in 1926 based on an ancient civilization teach us about how to handle our money, grow our businesses, and see success in our lives today? If it's The Richest Man In Babylon by George S. Clason - it can teach us a lot! Today I'm bringing back the book reviews, starting with one of my favorite little books of all time, The Richest Man In Babylon. In this episode I break down the 3 golden nuggets from the book and how you can apply them to your life and business right now, including: How to build true wealth The secret to goal setting And why some people seem to have more "luck" than others

Do you struggle to know how to sell to your email list when it's time to launch or promote a product? Have you ever stared at a blank email screen completely at a loss for what to say that won't sound too salesy, pushy, or generic? Today I want to help you out by giving you not one, not two, but FIVE email templates you can use to sell your products to your list. These email types work great for online courses, membership sites, or even online coaching.

If you're thinking about launching a membership site this year, that's awesome! Membership sites have been a huge source of income, growth, and fun for me and my business over the years. However HOW you launch and WHEN you launch a membership site is critical to its success. Today I want to break down some practical dos and don'ts of membership site launches so you can not only make as much money as possible but help as many people as possible over a long period of time.

Every year I play a little game. I try and maintain or grow my business while working fewer and fewer hours in it. Working less is a huge part of my business model (so I can live more fully and give myself to those around me) and today I want to share with you how to do it. Specifically I want to share 3 powerful rules you should follow if you want to work less while at the same time increase your income, impact, and enjoyment of your business!

If you build and sell online courses then I have some good news for you. 2021 will likely be a good year for you. If 2020 was any indication, online courses and membership sites are only growing in popularity and demand. There are a few global trends at play here that lead me to believe this will only surge in 2021. Today I break down my prediction for digital course creators like us and the two implications for you and your business!

Every year I get away for two nights and do some focused work ON my business (as opposed to just working IN my business). I look back at the previous year and look ahead to the next, planning out specific elements of my business, schedule, and goals. This year I decided to show you my process so you can get some ideas of how to implement your own year end planning retreat. Keep in mind that you can do this retreat ANY time you like. End of the year, beginning of the year, the middle of the year. It doesn't matter. Also, feel free to adopt some of what I'm doing and tweak it to fit your goals and needs.