The Graham Cochrane Show

I want to ask you an important question: Why do you work? Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort. Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why? That's what I want to share with you today as I unpack the 6 reasons why I still show up to work each week even though I don't have to financially. In this episode I break down: How getting clear on your "why" helps you deal with both adversity and success Why I most certainly will never truly "retire" What specific Bible verses inform my 6 "whys"

Most people are leaving money on the table when they launch their online course. I don't want that to happen to you. I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer. However there are still a few things you can do during launch week that will increase your revenue. I call these launch revenue multipliers, and in today's video I'm going to share with you: Why most people won't buy during your launch (and what you can do about it) How to instantly increase your average order value without making more sales How to identify your super fans during launch week and offer them even more value (so you make more money) Happy Launching!

One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream. But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line. The key to making money with memberships is to not only sign up new members but to keep your existing members from cancelling. So in today's episode I want to share with you 5 specific ways you can keep people from cancelling your membership site. In this episode you will learn: Two pricing tricks to keep people around longer How to make your community more "sticky" The biggest thing I learned from the membership master Stu McLaren Enjoy!

The most important thing you could be doing for your online business is growing your email list. But Graham! How can I grow my list faster? I don't have enough people on my email list? Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can: Know exactly what lead magnet to offer your audience Leverage every piece of content you make so it's growing your business automatically Hijack other people's audiences and email lists to grow your own! Enjoy!

Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it! So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long. All it takes is one hour! In this episode I walk you through the most important questions you need to answer about your product before you write a single word of sales copy. Questions that will help you: Grab your prospects attention and curiosity instantly Create empathy with your potential customers so they trust you more and want to buy from you Get to the heart of what makes people pull out their credit card and buy - even with a short sales page! I hope you not only enjoy this episode but also take massive action on it by setting aside 60 minutes this week to write your next sales page using this framework! Enjoy!

What would your life look like if you took a year off of social media? How would you feel? Would your business continue to thrive? These were all questions I had 12 months ago when I set off on a one year social media fast. No Instagram, Facebook, Twitter, Tik Tok, Clubhouse. None of it. And now that my 365 day break has come to a close it's time for an update! In this episode I cover these big questions: Did I miss it? Did I feel out of the loop? Did not engaging with people affect my business? What was the best thing about taking the break? Am I going back? Whether or not you join me on a social media fast of your own or if you love these platforms, I hope you find this episode insightful and encouraging!

So you have an online course (or two) and you're wondering whether you'd sell more copies and make more money if you offered a payment plan option. But you have questions, like: How many payments should you offer? What are the downsides to offering a payment plan? When is the best time in the sales process to mention a payment plan? Have no fear! Today I'm going to break down the pros and cons of offering payment plans for your online courses and then give you my personal stance on them so you can decide if payment plans are for you.

As your online business starts growing and you begin making more profit you need to decide what to do with that money to build your wealth. The last thing you want to happen is that you make a lot of money, live it up for a few years, and then have nothing left to show for it in your later years. Business is about more than lifestyle, it's about wealth building and changing your family tree. So today I want to share with you what I think are the 4 best investments you can make with your business profit each month so you can not only make money but keep (and grow) it for the future!

Not everyone running an online business has the same goals. Sure some people want to "escape" their 9-5 and go "full time" with their passive income business. But not everybody. Today I want to share with you the 3 different levels of online business so you can decide which one aligns with your goals and your dreams so you can stop feeling the pressure to model your business off of someone else with an entirely different set of goals.

One of the most common struggles I see online business owners making is with promoting to their email list. They just don't know how or how often to sell. These are some of the questions I get: "What if I bug my list too much?" "What if they unsubscribe?" "What's the right ratio of sales emails to content emails?" Today I'm going to give you the simple back of the envelope answer to the "how often" question so you can feel confident promoting and selling to your list. Plus I'm going to give you a simple tool that you should 100% be using to keep your selling and promoting balanced.