The Graham Cochrane Show

If you've launched your online course and you're wondering whether it's best to open and close access to it throughout the year or keep it for sale all the time in an evergreen email funnel or on your website, then you're asking a good question. Like most things in life there's a sweet spot in between. Today I want to share with you how I approach selling my online courses and memberships in two different businesses and give you a framework to apply to your own products. In this episode I'll reveal: -My "Goldilocks" approach to selling online courses -How to approach selling your first online course -The pros and cons of both the launch model and evergreen model

Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?! In today's episode I'm going to help you out. There are 4 simple things you can be doing right now to increase your email deliverability and thereby increase your chances of making a sale. Inside I cover: Your ideal open rates for a healthy email list Why open rates only tell half the story My favorite tool for ensuring my emails don't go to spam

Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning. In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days. Not true. The max I've ever put into my business is 32 hours a week. And it's all because of a challenge. Years ago, someone older, and wiser than me presented me with the No Fridays challenge - and it changed my life. Today I want to share that story with you and then help you take the challenge yourself. In this episode I'll reveal: The 3 reasons you MUST take Fridays off How to easily free up 8 hours a week, without needing to hire someone Other creative ways to apply the No Fridays challenge in your business

Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out. We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell) Did you know that you could sum up all promo emails into two categories? The hard sell and the soft sell. But which one is best for your business? That's what I want to discuss in today's episode, including: When exactly in your promo to use hard sell and soft sell emails How to write marketing emails that feel genuine and non pushy A simple "test" to know whether your email is going to be effective or not before you send it.

Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business. But the reality is, that's not how time works. We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward. Today I want to share with you what I've discovered to be the 5 biggest time wasters that most entrepreneurs struggle with...myself included. After listening, your homework is simple: figure which of these 5 is your #1 time waster and take one step to eliminating it from your daily and weekly rhythm. Let's dive in!

If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you. Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons: They create dependable, predictable income They allow you to work less and earn more But HOW you turn an online course into a perennial seller as an evergreen course is critical. Today I want to share with you the three components you need in place to create evergreen income from your course, including: How to time your sales pitch to be most effective What to cover in your email funnel And how to maximize your evergreen course revenue without lifting a finger Evergreen course sales are so foundational to the lifestyle I'm able to live and I bet they will be the same for you if you implement this material!

If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know. But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration. What you end up with is email subject lines like this one: "Better Body Bootcamp Announcement 1" Whaaaaaaa??!! 😱 Yeah, that was an actual subject line I saw (product name has been changed). Would you open that email?! At best it's a "maybe". And that my friend isn't good enough. Today I want to share with you 3 rules for writing email subject lines that actually get people to want to open your emails. In this episode I reveal: The two core types of email subject lines that work every time What tone of subject line that will separate you from every other person promoting in people's inbox How to promote your products without having to "promote" your products Here's to writing better subject lines that actually make people click!

I want to ask you an important question: Why do you work? Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort. Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why? That's what I want to share with you today as I unpack the 6 reasons why I still show up to work each week even though I don't have to financially. In this episode I break down: How getting clear on your "why" helps you deal with both adversity and success Why I most certainly will never truly "retire" What specific Bible verses inform my 6 "whys"

Most people are leaving money on the table when they launch their online course. I don't want that to happen to you. I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer. However there are still a few things you can do during launch week that will increase your revenue. I call these launch revenue multipliers, and in today's video I'm going to share with you: Why most people won't buy during your launch (and what you can do about it) How to instantly increase your average order value without making more sales How to identify your super fans during launch week and offer them even more value (so you make more money) Happy Launching!

One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream. But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line. The key to making money with memberships is to not only sign up new members but to keep your existing members from cancelling. So in today's episode I want to share with you 5 specific ways you can keep people from cancelling your membership site. In this episode you will learn: Two pricing tricks to keep people around longer How to make your community more "sticky" The biggest thing I learned from the membership master Stu McLaren Enjoy!