

The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books

Jun 16, 2021 • 26min
The 6 P's to Maximize Your Agency's Valuation, With Michelle Seiler Tucker
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:seilertucker.comTwitter @MSeilerTuckerLinkedIn @michelleseilerFaceBook @michelletuckerinternationalAbout Michelle Seiler Tucker...Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. One of three women in the U.S. holding an M&AMI (Mergers & Acquisitions Master Intermediary) title, she is a 20-year veteran in the M&A industry.Michelle and her firm have a remarkable track record when it comes to buying, selling, fixing, and growing businesses in almost every vertical. Not only has she facilitated thousands of businesses to reach their dream exit, she also helps them get ready for a sale, optimizing their operations, their profitability, and really preparing everything that needs to be true, to get the best possible exit price.When Michelle isn’t helping entrepreneurs sell their businesses, she’s hanging out with her daughter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jun 2, 2021 • 26min
How to Make Unpredictable Projects More Predictable, With Ben Aston
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:BenAston.comTheDigitalProjectManager.com (podcast, membership, coaching, training courses, and more)twitter.com/thedigitalpminstagram.com/thedigitalpmAbout Ben Aston...Armed with an x386 PC and a 33k dial-up modem, Ben launched his first (terrible) website, aged 14. Needless to say, he was hooked. Now, he is a digital project manager, online entrepreneur, and founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed.Ben is also founder of the largest and one of the fastest-growing communities for digital project managers – TheDigitalProjectManager.comA PRINCE2 Practitioner and Certified Scrum Master, Ben has 15+ years experience in project delivery and PMO leadership at top agencies – including Dare, Wunderman, DDB, plus clients including Honda, Unilever, & Sony.When he’s not working, you can find him running, swimming, on a ski hill, or flying planes! You’re not going to want to miss this one! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 19, 2021 • 29min
How to Start a Podcast for Your Agency, with Charles Wood
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:twitter.com/cmaxwfacebook.com/charlesmaxwoodpodcastplaybook.comdevchat.tvAbout Charles Wood:Charles Max Wood is the CEO and podcast host at Devchat.tv – a podcast network for software developers, which reaches over 70,000 every week. Podcasting since 2008, Charles has done over 3,100 podcast episodes across 25+ shows.He’s the instructor at the Podcast Playbook, providing step-by-step procedures to producing podcasts – while growing your business.As if that weren’t enough, Charles also casts on Video Games, Songwriting, Harry Potter, and Star Wars, which he produces with four of his five kids. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 5, 2021 • 31min
The 4 Steps to Becoming a Key Person of Influence, With Mike Reid
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInFacebookMike’s Official SiteMike’s Dichotomy PodcastDent.GlobalAbout Mike Reid:In addition to co-authoring Key Person of Influence, Mike co-founded Dent Global. Dent is a business accelerator company known for helping founders of service firms to establish themselves as industry experts. By the age of 26, Mike was running highly successful large-scale promotional campaigns – contributing to Dent‘s placement at 63rd on BRW’s ‘Fast Starters’ List, 2014.Operating in 4 cities, Dent has a team of 40+ and acquired businesses in web development, video production, and publishing. This formed a full-service strategy and implementation group for established entrepreneurs. Mike is now helping lead the next wave of Dent’s expansion into Canada.Mike is originally from Australia, but now lives in Toronto because he fell for a Canadian – and Canada’s frosty peaks. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 21, 2021 • 22min
Agency Finance is Broken, Here's How to Fix It with Andrey Baskov
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInMetric.ai LinkedInMetric.ai FeaturesAbout Andrey Baskov:Andrey and his team at Metric.ai have been busy building software to analyze and plan financials for agencies and consultancies. Simply put; they take the weight of data management off your shoulders, so you focus on actual planning and decision making.In the business of saving clients literally tens of thousands of dollars in manual management labor costs, Metric.ai gives you tools to increase your profit margin and utilization, potentially recovering hundreds of thousands of dollars of missing profit.When Andrey isn’t saving clients potentially millions of dollars, he’s an avid skydiver (specifically a wingsuit enthusiast), plus he’s on the path to becoming a private pilot. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apr 7, 2021 • 22min
How to Make Big Profits on Small Budgets, With Zach Rego
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInUnstack LinkedinUnstack TwitterZach’s Unstack BlogAbout Zach:Prior to becoming VP of Sales and Marketing at Unstack, Zach was a General Manager at search marketing company WordStream. In short, he’s helped thousands of agencies to improve their business and services for a vast array of clients, both big and small.When he’s not working, Zach is either golfing or heading to car shows. Soon – he’ll be hanging out with his new baby! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 24, 2021 • 19min
How to Buy Back Your Time Using Virtual Assistants, With Nathan Hirsch- Episode 57
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:OutsourceSchool.com/enrollTwitterLinkedInOutsourceSchool TwitterEmail: nathan@outsourceschool.comAbout Nathan:Nathan Hirsch is an entrepreneur plus an expert in remote hiring and eCommerce. He co-founded FreeeUp in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, before its 2019 acquisition.Today, Nathan is co-founder of OutsourceSchool.com, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. Additionally, Nathan is a social media personality and loves sharing advice on scaling remote businesses via a range of platforms, including the 300+ podcasts he’s appeared on.A serious baseball lover, Nathan is also partial to The Office and gaming (specifically playing Last of Us 2 on PS4). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 10, 2021 • 18min
How to Build and Leverage Thought Leadership in Your Agency, With Peter Winick- Episode 56
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInThoughtLeadershipLeverage.comPeter@ThoughtLeadershipLeverage.comAbout Peter:For the past two decades, Peter has helped both individuals and organizations build revenue streams through cultivating their thought leadership platforms. Additionally, he acts as a guide and advisor for increasing B2B sales of thought leadership products.His clients come from a diverse set of backgrounds and include New York Times bestselling book authors, Speakers’ Hall of Fame members, Thinkers50 Award recipients, CEOs of public and privately held companies, plus academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s ideas into a platform – and a practice. The aim? To effectively reach business leaders and executives, while serving the tools they and their organizations require. So, who exactly does he help?CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership.Business leaders and experts seeking to build out their ideas into a platform, so they can launch content and products to create a lasting impact in various companies around the globe.“Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients.When Peter’s not revolutionising the realm of thought leadership, he enjoys immersing himself in a good book. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 24, 2021 • 26min
How to Operationalize New Business, With Jody Sutter- Episode 55
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInYouTube – ‘Just Ask Jody’The Sutter CompanyNew Business Ecosystem guideJody@thesuttercompany.comAbout Jody:Owner of consultancy agency, The Sutter Company, Jody advises agencies – both big and small – on how best to organize and operationalize their growth strategy. This has led to more than two decades running business development teams for various agencies, spanning a diverse list of disciplines and including such high-profile names as R/GA, OMD, Havas Media, and The VIA Agency.Jody frequently speaks at leading global industry events, including INBOUND, the ICA’s Agency Transformation Summit, The Drum’s Pitch Perfect new business conference, and is a featured instructor in the 4As Learning & Development Program. Her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.com.After chucking in ‘city life’, moving from Manhattan to the Hamptons, Jody can be found engaging in her other passions. These include sailing and open-water swimming, alongside her partner, Rudy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 10, 2021 • 40min
How to Audit Your Agency in 15 Minutes, With Dev Basu- Episode 54
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInPowered By SearchAudit WorkbookFree Agency Audit by DevDev’s Coaching ProgrammeAbout Dev:Founder of one of Canada’s fastest-growing agencies – Powered By Search – Dev is also the founder of Million Dollar Agency and a Professor at the Seneca College School of Marketing. In fact, you may remember him from Episode 18 of the Agency Profit Podcast.After growing Powered By Search to multi seven-figure revenue, he has shifted his focus to Coaching. Currently, he helps other agencies move towards, and beyond, the seven-figure mark by accelerating their growth.What’s so exciting about Dev is that he’s in the trenches. He knows the tactical stuff when it comes to marketing; he’s still operating Powered By Search (at a world-class level, I should add) making his Agency coaching beyond relevant. I’ll also note that he’s one of the best educators I’ve come across in this space. His ability to educate, especially in the crucial webinar space, is unparalleled. I’m just really excited to extract as much gold from his brain as possible! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


