

The Agency Profit Podcast
Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Episodes
Mentioned books

Nov 3, 2021 • 23min
How To Fearlessly Productize & Price Your Services, With Robin Waite
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link!Guest Links:Robin’s latest book ‘Take Your Shot’ Robin’s websiteFearless Business websiteTwitterLinkedInInstagramAbout Robin Waite…In addition to Robin being founder of Fearless Business, he is also a regular speaker at various business events and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals while creating more time and increasing their revenue. From 2004 to 2016, Robin led a successful marketing agency serving over 250 clients. During this time, he delivered workshops and masterclasses aiding over 1,000 business owners to improve not just their marketing and product architecture, but also their pricing, their websites, plus their digital advertising.Behind the scenes, Robin is a husband and father to two young girls, a surfer, and “Sunday warrior” (road cyclist). He has also – in the last four years alone – raised over £5k for a local Children’s charity, and imposed a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months via another charity he supports – 4Ocean. Furthermore, he holds a Guinness World Record for participating in the largest ever speed networking event. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 20, 2021 • 22min
How to Offer High-Value & Profitable Social Media Services, With Emeric Ernoult
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Twitter @eernoultLinkedIn @ernoultAgoraPulseAbout Emeric Ernoult…In short, Emeric is founder and CEO of AgoraPulse, one of the leading social media management platforms that is defining the future of Social Media Management. Among their users, such names as Ogilvy, Digital Butter, West Virginia University, and more.A self-confessed kitesurfing addict, Emeric also enjoys global jaunts in his camper van! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 6, 2021 • 22min
Breaking Down the Cost of New Business Development, With Christian Banach
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:ChristianBanach.comFree MasterclassLinkedInTwitterAbout Christian Banach…Christian Banach is a business development and growth consultancy company that helps advertising and marketing agencies land 6/7-figure opportunities predictably.Clients – including BBDO, Jack Morton, Vice Media, and Barkley – come to him to get more right-fit opportunities, thus bypassing the expensive and time-consuming RFP process, plus win even bigger deals!Through his consulting and outbound lead generation services, Christian’s clients build relationships with C-Suite/VP decision-makers at the world’s leading brands. He does this by using his PROPEL™ account-based sales process.When Christian isn’t working his brand of magic for clients, you can find him staying fit and active, or chasing the Chicago Cubs around the country! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 22, 2021 • 22min
How to Sell Like You Don't Need the Work, With Liston Witherill
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInAbout Liston Witherill…Liston Witherill is the founder of Serve Don’t Sell and creator of the Serve Don’t Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches who are great at delivering services but require help selling it. Liston also hosts the Modern Sales podcast and regularly publishes articles on the Serve Don’t Sell blog.When he’s not working – or enjoying some downtime by way of hiking, weightlifting, or creating hip-hop music – Liston is on a mission to change the way 100 million people sell so that buying services can feel as good as the day the world is fully vaccinated from COVID. He hopes you’ll join him on his mission. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 8, 2021 • 26min
The 3 Keys to Becoming A Sales Driven Agency, With Joey Gilkey
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:Joey hosts THE Best Damn Agency podcast. Every Wednesday, he interviews a “bad-ass seven or eight-figure agency.” Additionally, Joey’s mastermind director interviews him every Friday in a segment entitled Sales On The Rocks.LinkedIn linkedin.com/in/joeygilkeyBest Damn Agency podcastsalesdrivenagency.comAbout Joey Gilkey…Joey Gilkey is the CEO of Sales Driven Agency, which helps digital marketing agencies actually get sales right. Having built in the region of 350 agency sales operations and driven nearly half a billion dollars in agency revenue, Joey believes every successful agency could – and should – be driven by their sales operation.When he’s not helping agencies scale via their sales department, Joey enjoys shooting guns, sampling bourbon, and riding 4-wheelers. In unrelated news; we’re particularly enthused to be joined by him for this rescheduled podcast as he’s recently recovered from an unfortunate accident. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 25, 2021 • 15min
How to Identify the Right Pricing Strategy for Your Agency, With Marcel Petitpas
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto’s LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – I’m also an in-demand keynote/virtual speaker and podcaster.When I’m not helping agencies make more money, I’m binge-watching soothing sitcoms while consuming my own weight in breakfast confections. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aug 11, 2021 • 21min
Data-Driven Decision Making, With Robert Patin
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedIn @creativeagencysuccessInstagram @creativeagencysuccessFacebook @creativeagencysuccessAbout Robert Patin…Robert is Managing Partner at Patin & Associates, a Los Angeles-based business management and consultancy firm. He and his team help creative services agencies to grow their business, become more profitable and develop better strategies, a field in which he’s excelled for two decades.Not only has he been name-checked in both Forbes Entrepreneur, and The New York Post, he is someone I’ve really enjoyed talking to offline about all of these nerdy processed profitability finance questions that we enjoy tackling so much on the show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 28, 2021 • 18min
Using Focused Niches to Increase Price and Drive Down Costs, with Rahul Alim
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:CustomCreatives.comTwitter @Rahul_AlimLinkedIn @rahulalimFacebook @rahulalim805YouTubeAbout Rahul Alim…Rahul Alim is the founder of Custom Creatives, a Digital Marketing Agency that connects companies with their dream clients. Throughout his career, he has helped brands such as Realtor.com, Geico, Advertise.com, Reach Local, and 1,000’s of local businesses.With 16+ years of experience running his agency, Rahul now coaches agency owners to grow 6 figure businesses with his proven G$D Sales Method. In short, his real talk yields real results.When he’s not helping to connect dream clients, he spends time with family at Dodgers games and Galaxy games. Want more from Rahul? Check out… Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jul 14, 2021 • 21min
Optimizing for Business and Personal Profits, With Joe DiSanto
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:PlayLouder.comLinkedIn @josephdisantoTwitter @PlayLouderAbout Joe DiSanto…Joe has built multi-million dollar businesses, produced critically acclaimed documentaries and an Emmy-winning TV show, invested millions in real estate, and semi-retired aged 43.Now, he’s sharing a lifetime of fiscal know-how via Play Louder, an invaluable resource helping individuals and business owners increase their net worth, plus plan better for their future.Joe and his family love to travel. Whether it’s house-swapping or buying a property in Belize – which, incidentally, he turned a decent profit on. Check out some of Play Louder’s most popular content…The Financial Planning Process: Your Route to Financial Independence!How to Incorporate Yourself to Save Money (and Protect Your Assets)How to Make Your Money Work for You: 7 Modern Methods for Investing in “The Market”Top 5 Personal Bookkeeping Software Options: Personal Capital vs Mint vs Quicken vs Money Dance vs CountaboutFundrise vs DiversyFund vs CrowdStreet: The Best Sites for Crowdfunded Real Estate InvestingAcorns vs Robinhood vs Webull vs M1 Finance: Which One is the Best?Play Louder's free courses…Get a grip on your finances with Personal Budgeting Basics!Learn how to Incorporate Your Business to protect your assets and save money!Analyze your Real Estate Investments like a pro! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jun 30, 2021 • 27min
How to use "Zero Risk" Freelancers in Your Agency, With Ross Kimbarovsky
Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:CrowdSpring.comLinkedIn @rosskimbarovsky/Twitter @rosskimbarovskyrosskimbarovsky.comAbout Ross Kimbarovsky…Ross is the founder and CEO at Crowdspring, which provides creative services for creative projects. The platform has in the region of 220,000+ creatives helping 60,000+ agencies, businesses, startups, and nonprofits. Their specialty? Creative prowess across high-quality custom logos, web and graphic design, product design, and more.In addition to founding a slew of startups (including a Startup Studio), Ross loves to read (incidentally, he’s co-penned some books himself ) and cycling (clocking up approximately 9,000 miles every year). When he’s not innovating, reading, or astride a saddle, he enjoys tennis, fly fishing, and hiking! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


