Own Your Business

Do you think people don’t read any more? Think again. In fact, the higher your net-worth, the more likely you are to read compared to someone who’s living on a middle income. But it’s not as simple as putting more words on your website. You’ve got to hook the reader – and then tell a great story that leaves them wanting more. In this episode you’ll learn: - The differences between content copywriting and conversion copywriting - How to hook your reader from the very beginning - Why your ideal clients need you to go “negative” - How our copy clients get 70% more site visitors to their Contact pages - Resources for getting high-converting copy on your site asap

Your website is your online storefront – and entrance to your inbox. If you can’t generate enough inquiries, you’ll have a hard time booking more couples. But it’s not as easy as buying a template and DIYing your way to success. If you’re not going to hire a pro – or if you just want to make a few quick fixes – tune in today to learn: - How many inquiries you need to make your numbers each year - What are the hardest parts of your website to DIY - 5 quick fixes that make a big impact on conversions

We talk about “connecting” with the couple during the inquiry process. But what does that mean? And how does it impact the professional relationship you have with potential clients? In this episode, I’ll share with you lessons I learned over 25 years in hospitality, including: - The top book I know to make you better at getting people to like you - 6 principles to live by when you’re trying to connect with others - 3 areas in the sales process you can implement concrete ideas to get more bookings

The best way to find consistent success with anything is to prep and practice. Discovery calls are no different. Getting good at conducting these important interactions with potential clients takes practice and patience. But you can easily prepare for them with simple tips and techniques. In this episode, you’ll learn: - Why discovery calls are so challenging for most wedding pros - 9 ways to prep for calls - 3 go-to questions you can ask early on in the call to get them started

It shouldn’t be news to you that “brides” aren’t the only ones planning the wedding these days. Even if you’re working with two grooms - or a couple who don’t identify with a gender at all – it’s not just one person who’s calling the shots. Couples today are making joint decisions more than ever – and you’ve got to adjust your sales process to meet their decision-making process. In this episode, you’ll takeaway: - Why you’re getting ghosted when others get involved - Five different roles in complex decisions like vendor decisions - Five ways you can involve others without sounding awkward

It’s tempting to jump to solutions with couples who inquire. “Are you available, and can you send me packages and pricing?” Send them the information, right? Not so fast. And certainly not if you want to book more couples at higher rates. In this week’s episode you’ll see: - When and why you should to hold back your solutions - How to create more desire for your services - Two common missteps wedding pros make on inquiries - Why it’s hard to sell your packages and pricing on a phone call – and what to do instead

Feeling a little stuck on how to get couples moving forward with the deal? If you’re getting ghosted from the start, losing momentum in the middle, or feeling pushback at the end of the decision, tune into this week’s episode: You’ll discover: - 6 principles of influence you can tap into - How scarcity negatively and positively affects people during the decision-making process - Ways to use scarcity as a strategy without sounding sales-y - How you can tap into micro-commitments to get couples to say yes more easily Check out www.blueprinttobookmore.com starting February 22, 2022 for the chance to get access to our signature sales course.

It’s hard to hear “no” from couples when you offer your services. It’s even harder when they don’t say “no” directly, but they just disappear from the sales process. And the worst is when they say “yes,” but it ends up being a no. In this episode, you’ll: - Find out why couples say “no” so much - See if it’s possible to skip the phone call without lowering your conversion rate - Discover how much talking and how much listening to do on a call with potential clients - Get tips on creating momentum in the sales process

Reason #294 why you’re getting ghosted? Your inquiry response. Truly. Most wedding pros end up over sharing and overwhelming, because you don’t understand the way you’re making couples feel when they first inquire. In this episode you’ll: - Dig into 7 frequent missteps you might be making on your first email - See why your excitement is actually smothering any spark you hope to create - Pick up three solid tips for your next response - Learn 5 questions to ask when getting an inquiry from a planner or venue

It’s not easy to keep up with all the emails in your inbox. But one kind of email is more important than any other – the initial inquiry – and you’ve got to find a way to prioritize it. Your business depends on it. In this episode you’ll: - Find out what researchers consider “too slow” for response time · How outsourcing your sales work can kill a business · Quick ways to get back faster · Dos and don’ts for autoresponders