
The Game Plan
The Game Plan podcast brings you weekly interviews with the most influential minds on the planet. You will learn the inner workings of entrepreneurship and fitness so you can live a better life. Each week, Rob Lipsett sits down with guests that have mastered their craft to share their stories. If you want to get ahead, this podcast is for you.
Latest episodes

Apr 6, 2025 • 1h 7min
#32 Vadim Fedotov - The Dark Truth About the Supplement Industry
Science-backed supplements designed for maximum absorption and convenience. Choose your Bioniq: https://www.bioniq.com/?utm_source=RobLipsett&utm_medium=Youtube&utm_campaign=RobLipsett-March25Welcome back to The Game Plan podcast!In today’s episode, I’m joined by Vadim Fedotov, Co-founder & CEO of Bioniq, who shares his journey from professional basketball player to building a global health optimization brand.Vadim opens up about overcoming injuries, transitioning from sports into entrepreneurship, raising over $30 million, and why it takes years to build a successful brand. We dive deep into personalized health, the power of authentic influencer partnerships, and Vadim’s lessons on hiring, leadership, and business growth.If you enjoyed this episode, don’t forget to like, comment, and subscribe for more!🥞 Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🏋️ Start Your Game Plan Now: https://roblipsett.com/pages/game-plan(00:00) Preview (00:42) Vadim's Transition from Athlete to CEO (01:42) Early Influences in Health & Fitness (03:15) Dubai as a Hub for Entrepreneurs (06:02) Life After Sports(10:38) The Moment Vadim Decided to Start Bioniq (13:18) Breakthrough Meeting with UFC (17:16) How to Validate Your Product Idea Quickly(23:21) Bioniq's USP & Personalized Supplements (25:30) How Bioniq Works(27:00) Why You Need Health Data Tracking (31:17) Customer Success Stories (32:15) Cristiano Ronaldo Joins Bioniq (37:42) The Reality of Building a Brand(40:18) Vadim’s Work Philosophy(48:40) How Bionic Raised Over $30 Million(52:21) Vadim’s Role at Bioniq(56:14) A Day in Vadim’s Life as CEO & Entrepreneur(59:05) Vadim’s Diet & Nutrition Strategy(01:01:34) Vadim’s Weekly Workout Routine(01:03:35) Vadim’s Best Health Investment (01:04:11) The #1 Supplement Everyone Should Take

Feb 6, 2025 • 1h 16min
#31 Sahil Bloom - The 5 Types of Wealth Everyone Needs to Have | Sahil Bloom
Pre-order ‘The 5 Steps of Wealth’ by Sahil Bloom: https://a.co/d/fBZjUvvWelcome back to The Game Plan podcast!In today’s episode, I’m joined by the incredible @SahilBloom, who shares his journey of redefining wealth. From growing up with insecurities to becoming a successful entrepreneur, Sahil talks about his path to discovering the 5 Types of Wealth: Time, Social, Mental, Physical, and Financial.We dive into his personal experiences, including the moment he realized the importance of ‘enough’ and how his perspective on wealth has shifted. Sahil also shares actionable insights on how to balance career success with meaningful relationships, health, and personal growth.This is a conversation you don’t want to miss—grab your headphones and enjoy the ride.If you enjoyed this episode, don’t forget to like, comment, and subscribe for more!Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️Game Plan: https://bit.ly/3nJeuss🥞Fuel Cakes: https://bit.ly/3GbAwdQ(00:00) Preview and Intro(00:36) Marriage, Fatherhood and Career Growth (02:23) Sahil Bloom's Early Life Struggles (06:44) Sahil Bloom on Money and Success (08:04) The Five Types of Wealth (10:25) What is Time Wealth?(13:29) Importance of Social Wealth(18:20) How to Build High-Quality Relationships (22:52) The Benefits of Mental Wealth (25:42) Sahil's 1-1-1 Method for Mental Health (27:40) Sahil Bloom's Productivity Hacks(31:00) Aliens, UFO’s and Government Conspiracies (33:45) Why Physical Wealth Matters(38:39) Sahil Bloom’s Daily Fitness Routine(42:18) Sahil Bloom's Morning Routine(48:15) Sahil Bloom's Evening Routine(52:21) Consistency and Loving Your Work (54:49) Sahil Bloom’s Experience with Private Equity(59:32) Thoughts on Crypto and Bitcoin (01:02:55) The Biggest Turning Point In Sahil’s Life(01:06:12) How to Find Your Purpose(01:08:36) The Importance of Sales (01:11:25) How To Build a Happy Relationship(01:14:42) "The Five Types of Wealth"

Jan 12, 2025 • 2h 19min
#30 Joe Delaney - Marriage, Fatherhood, and Life’s Biggest Changes
This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost. Transform your business like Uber and Cohere with OCI.Try it for free at https://oracle.com/gameplanWelcome back to The Game Plan podcast!In this episode, I’m joined by my good friend, best man and fitness legend, @Joe Delaney.We dive into Joe’s journey of balancing fatherhood, running a fitness app, and life as a content creator. Joe shares why he stepped away from sponsorships, the challenges of redesigning and growing his app, and his fresh perspective on building a sustainable business.We also get real about the highs and lows of parenthood—from sleepless nights to the pure joy of first laughs—and how he’s navigating it all while staying true to his long-term vision.Enjoyed the chat? Don’t forget to like, comment, and subscribe for more!Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️Game Plan: https://bit.ly/3nJeuss🥞Fuel Cakes: https://bit.ly/3GbAwdQ(00:00) Preview (00:46) Wedding Recap(05:20) Is Living in Dubai Worth It?(13:01) The Reality of Parenthood(21:14) Travel Plans for 2025(23:00) Parenting Challenges at Airports(26:01) Joe Delaney’s Content Shift(32:44) How to Crack the YouTube Algorithm(39:04) Transitioning to Informative Content(42:06) The Importance of Titles and Thumbnails(46:13) Entering the Fitness Industry in 2025(50:25) Unique Styles in Content Creation(53:14) Why Scrolling Kills Creativity(57:08) Fitness Content: Basics vs. Advanced Topics(01:06:29) The Rise of Clip-Worthy Content(01:11:21) Choosing the Right Fitness Influences(01:16:18) Optimizing Life: Balance vs. Obsession(01:22:28) Joe’s Experience Starting a Finance Channel(01:27:20) Retirement Plans and Financial Tips(01:32:40) Why Joe Delaney Dropped Sponsors(01:40:13) The Push Fitness App(01:44:06) Balancing Product and Business Growth(01:50:06) Remote Work and Team Management Challenges(01:53:42) Living Off YouTube vs. Investing in the Business(01:56:25) Fatherhood and Marriage(02:01:10) Joe’s Parenting Tips(02:08:08) Best Moments of Fatherhood(02:13:02) Life Changes and Adjustments with Kids(02:14:17) Joey D’s Goals for 2025

Dec 18, 2024 • 23min
#29 Q&A - What 2024 Taught Me About Life & Fitness
This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost.Transform your business like Uber and Cohere with OCI.Try it for free at https://oracle.com/gameplanWe're diving into a classic Q&A session today!!I’m answering all your questions about fitness, training, nutrition, motivation, and more, straight from my Instagram. From my go-to workouts when energy is low, to my favorite supplements, cheat meals, and top fitness advice—this video covers it all. Smash that like like button and subscribe for more!Try Whoop for free: http://join.whoop.com/LipsettJoin my mentorship program: https://www.bygameplan.com/mentorshipAlphalete Athletics: https://alphaleteathletics.comCode: LIPSETT for 10% offGHOST Supplements: https://www.ghostlifestyle.comDiscount Code: LIPSETT GHOST Supplements UK: https://uk.ghostlifestyle.com Discount Code: LIPSETT

Oct 13, 2024 • 1h 13min
#28 Merijn Schoeber - The Dark Side of the Fitness Industry
This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost. Transform your business like Uber and Cohere with OCI. Try it for free at https://oracle.com/gameplanWelcome back to The Game Plan podcast!In this episode, I’m joined by my close friend and fitness OG, @Merijn Schoeber. We talk about how Merijn built his "Student Aesthetics" brand while still in college, eventually turning it into the globally recognized "My Shredded Lifestyle." He shares the highs and lows of entrepreneurship, from making his first sale to managing a successful fitness business.Merijn also opens up about his battle with burnout—balancing staying shredded, running multiple businesses, and pushing himself too hard. He takes us through his recovery process and the lessons he’s learned about building a more balanced, fulfilling life and business.Enjoy the convo? Hit that like button, drop a comment, and subscribe for more!Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️Game Plan: https://bit.ly/3nJeuss🥞Fuel Cakes: https://bit.ly/3GbAwdQ(00:00) Preview and Intro(03:06) Merijn’s First Online Sales(05:37) Bulking for Sports vs. Aesthetics(09:48) The Struggles of Starting a YouTube Channel(13:09) Building a Coaching Business(20:24) Why Merijn Dropped Out of University(26:19) Merijn’s Advice to Younger Self:(28:01) From Student Aesthetics to My Shredded Lifestyle(31:15) The Challenges of Running a Business(34:49) Realising the Downside of Office Life(37:29) Importance of Choosing the Right Business Partner(43:57) The Mental and Physical Impact of Burnout(49:45) How to Avoid Burnout as an Entrepreneur(52:29) Importance of Sleep for Health and Performance(55:04) Starting Testosterone Replacement Therapy (TRT)(01:01:08) The Importance of a Nighttime Routine(01:02:18) Sleep Hacks: Temperature, Darkness, and Nose Strips(01:05:16) How Running Improve Mental and Physical Health(01:09:24) The Mental Challenges of Running(01:11:44) Future Plans: Moving to Marbella?

Sep 17, 2024 • 1h 17min
#27 Mike Radoor - How To Get Ahead of 99% of People (Be Above Average!)
Preorder Mike's book 'Above Average' now and get access to The Above Average Online Program for free: https://www.aboveaveragemethod.com/Welcome back to another episode of the Game Plan Podcast!In this episode, we’re sitting down with Mike Radoor to uncover what it really takes to get ahead of 99% of people and be Above Average!Mike is an author, motivational speaker and co founder of one of Europe’s leading fashion platformsWe’ll explore the mindset shifts necessary to achieve success, the importance of setting big goals, and why most people fall short of their potential. Mike also reveals his top strategies for personal development, including the power of visualization, discipline, and self-awareness in creating an above-average life.Hit the like button, comment below with your thoughts, and don’t forget to subscribe for more episodes like this!This episode is sponsored by Oracle. Harness the power of AI without overspending with Oracle Cloud Infrastructure (OCI). Ideal for AI model training, OCI offers 4-8x more bandwidth than competitors at half the cost. Transform your business like Uber and Cohere with OCI. Try it free at https://oracle.com/gameplanConnect with Mike RadoorInstagram: instagram.com/mikeradoorCheck out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️ Game Plan: https://bit.ly/3nJeuss🥞 Fuel Cakes: https://bit.ly/3GbAwdQThis podcast was shot at Useek Studio, Marbella. Check them out:Website: https://useek.studio/Instagram: https://www.instagram.com/useek.studio/(00:00) Intro(01:16) Mike Radoor's First Entrepreneurial Stint(11:46) Starting in Fashion with Minto(14:07) Mike’s Journey from Nightlife Manager to Startup Founder(15:22) Lessons Learned from Early Business Failures(18:28) Scaling Playbook App (27:00) Mike’s Role in Playbook and Partnership with Jeff Crayhill(31:22) Fitness Training, Nutrition, and Building Habits(32:34) The Business of Online Coaching and Living Your Brand(36:49) How to Make Mindset Shifts (42:15) The Power of Consistent Habits in Personal Growth(50:47) Mike’s Book 'Above Average' (55:47) Visualization, Law of Attraction, and Goal Setting(57:04) The "Above Average Method" (01:08:26) How To Attract The Right Partner

Sep 10, 2024 • 1h 55min
#26 Louisa Nicola - Science Based Methods to Achieve Peak Performance
This episode of the Game Plan Podcast is sponsored by BetterHelp.If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.Visit https://www.betterhelp.com/Gameplan today to get 10% off your first month.Welcome back to another episode of the Game Plan Podcast!Today, we’re sitting down with Louisa Nicola, neuroscientist and human performance expert, to unlock the secrets of optimizing your brain and body. Louisa has worked with top athletes and executives, helping them achieve peak performance through science-backed strategies.In this episode, Louisa dives into the essentials of human performance, breaking down the importance of exercise, sleep, and nutrition. We explore the benefits of cold exposure, ice baths, and saunas—why these techniques are more than just trends and how they can supercharge your brain and body.We also dig into the role of creatine for cognitive health, debunk myths around biohacking, and reveal the key to mastering your sleep for better mental clarity and productivity. Stay tuned till the end as Louisa offers insights into managing toxins like microplastics, the power of morning sunlight, and how a simple shift in your daily routine can drastically improve your life.Hit play now, and don’t forget to like, comment, and subscribe for more high-performance insights!Louisa’s Socials:Instagram: https://www.instagram.com/louisanicola_/YouTube: https://www.youtube.com/c/LouisaNicolaCheck out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️ Game Plan: https://bit.ly/3nJeuss🥞 Fuel Cakes: https://bit.ly/3GbAwdQ(00:00) Preview and Intro(01:10) Introducing Louisa Nicola and Her Journey(03:25) Spotting the Early Onset of Alzheimer's (07:28) How To Measure Brain Performance(10:09) Does Heart Health Impact Brain Health?(13:29) Best Cardio Routine for Athletes(19:58) Is Low-Intensity Exercise Effective?(24:23) Does Building Muscle Aid Longevity?(29:19) What Does Inflammation Actually Mean?(33:43) Ideal Nutrition for Optimal Brain Performance(46:03) Pros and Cons of Carnivore Diet (53:08) Debunking Myths Around Creatine(58:20) Louisa’s Supplements Recommendations(01:05:06) Is Sunscreen Harmful or Helpful?(01:10:41) Exposing Big Pharma(01:16:07) SSRIs and Antidepressants(01:20:22) Birth Control and Its Effects on the Body(01:23:04) Biohacks for Brain and Physical Fitness(01:27:29) Ideal Protocol for Ice Baths?(01:29:48) The Real Benefits of Saunas(01:33:38) How To Cut Microplastics(01:38:15) Importance of Sleep for Brain Health(01:46:40) The Consequences of Poor Sleep(01:47:48) Ideal Evening Routine for Perfect Sleep(01:50:48) The Benefits of Morning Sunlight

Jul 28, 2024 • 1h 13min
#25 Paul Daley: The Reality of Building an 8 Figure Business
Join Paul Daley, a 7-figure entrepreneur and sales consultant behind Iman Gadhzi’s online education platform, as he shares his transformative journey. From overcoming childhood bullying to becoming a top 1% entrepreneur, Paul discusses critical sales techniques and the mindset shifts essential for success. He emphasizes the value of mentorship, the need to surround oneself with high achievers, and how his faith reshaped his life after financial struggles. Paul’s candid storytelling offers inspiration and practical insights for aspiring business owners.

Jul 21, 2024 • 53min
#24 Dakota Robertson: How To Grow an Audience if You Have 0 Followers
Welcome back to another episode of the Game Plan Podcast!Today we're sitting down with Dakota Robertson, social media guru, writer, creator and entrepreneur who helps entrepreneurs monetize their personal brand and as a result has built multi 7-figures in results for 150+ clients through the power of content marketing.We’re discussing all things social media, from how to write good content to strategies that will help you go viral! Don't miss out on Dakota's journey and his expert tips for mastering social media and personal branding.Smash the like button, comment and subscribe for more!Dakota’s Socials:Instagram: https://www.instagram.com/yodakotaLinkedIn: https://www.linkedin.com/in/dakotarobertsonWebsite: https://www.dakotarobertson.net/Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️ Game Plan: https://bit.ly/3nJeuss🥞 Fuel Cakes: https://bit.ly/3GbAwdQ(00:00) Preview and Intro(00:57) Dakota's Background(02:13) Discovering Crypto and Twitter(04:32) Leading with Value on Social Media(05:18) Dakota’s Love for Writing(08:41) How to use Ghostwriting for Social Media Growth(10:32) Tips for Gaining Twitter Followers(15:40) How to Build a Personal Brand(18:45) Social Media Monetization Strategies(21:03) Effective Cold Outreach Strategies(22:56) Dakota Reveals his Income Streams(26:05) The Secret to Making Viral Content(30:06) Ranking Social Media Platforms(33:33) How to Avoid Burnout(36:08) Dakota's Daily Routine(41:44) My Daily Routine(45:01) Benefits Running of a Lean Operation(46:16) Thoughts on Money Twitter(48:29) Top Three Life-Changing Books

Jul 8, 2024 • 1h 49min
#23 Mike Thurston & Louis Armstrong - How To Create a Better Life For Yourself
This episode of the Game Plan Podcast is sponsored by BetterHelp.If you’re thinking of starting therapy, give BetterHelp a try. It’s entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge.Visit https://www.betterhelp.com/Gameplan today to get 10% off your first month.The boys are back together in Marbella on the latest episode of the Game Plan Podcast!Mike Thurston, Louis Armstrong and I sat down to discuss all things fitness, entrepreneurship, relationships, lifestyle choices, mental health, personal development and everything in between. We take a trip down memory lane as we go into detail on how we escaped the 9-5 and built a better life for ourselves.This one’s special, so make sure you tune in and smash that like button if you enjoyed this episode.This podcast was shot at Useek Studio, Marbella. Check them out:Website: https://useek.studio/Instagram: https://www.instagram.com/useek.studio/Mike’s YouTube: https://www.youtube.com/@MikeThurstonLouis’ YouTube: https://www.youtube.com/@LouisArmstrong7Check out the best protein pancakes in the world at Fuel Cakes: https://fuelcakes.com/🎥 Subscribe to The Game Plan Clips: https://bit.ly/409UGfs🏋️ Game Plan: https://bit.ly/3nJeuss🥞 Fuel Cakes: https://bit.ly/3GbAwdQ(00:00) Preview and Intro(02:02) First Impressions and Early Connections(03:32) Power of Networking(06:55) Escaping the 9-to-5 Life and Advice for Aspiring Entrepreneurs(10:32) Our First Entrepreneurial Ventures(12:14) Transition to Online Coaching(14:42) Finding Your Niche on YouTube(20:11) Early Career Struggles(24:48) Balancing Multiple Jobs(27:38) First Online Sales & Appreciating Small Wins(30:21) The Key to Financial Independence and Personal Growth(33:26) Why Your Environment Matters(38:01) Learning from Mentors(42:52) Why Your Mental Health Matters(48:54) Understanding Relationship Dynamics(50:49) Secret to Self-Improvement(54:15) Finding Balance in Relationships(01:00:06) Importance of Mentors(01:04:32) Dealing with Imposter Syndrome(01:06:51) Choosing the Right Mentor(01:08:02) Work-Life Balance(01:12:09) Maintaining Healthy Relationships (01:17:19) Green Flags in a Partner(01:18:36) Alcohol’s Impact On Your Life(01:25:49) How to Manage Your Drinking Habits(01:28:25) Impact of Alcohol on Health(01:32:14) Importance of Sleep and How to Improve it(01:34:03) Our Morning Routines (01:38:48) Dealing with Low Motivation(01:41:19) Reflecting on Past Lifestyle Choices(01:45:23) Benefits of Running
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