Total Retail Talks

Total Retail
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May 29, 2018 • 13min

Technology Driving eBay's Evolving Merchandising Strategy

In episode 147 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Alyssa Steele, vice president of merchandising at eBay. Steele discusses eBay's transformation over the years, and how merchandising fits into the online retailer's future. Specifically, Steele addresses how eBay is leveraging artificial intelligence to power its image search technology, which is helping…
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May 21, 2018 • 17min

Madison Reed's CMO Shares Leadership Advice

In episode 146 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Heidi Dorosin, chief marketing officer at Madison Reed, a professional hair coloring and care subscription service. Listen in as Dorosin discusses Madison Reed's business model and strategy, customer acquisition tactics, and leadership advice. This episode was recorded at this year's Total Retail…
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May 14, 2018 • 18min

Godiva's Managing Director Talks Growth Strategy

In episode 145 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Sharon Leite, managing director, North America, Godiva Chocolatier. LIsten in as Leite discusses her career path, leadership style and what's next for Godiva, all recorded live at this year's Total Retail Roundtable in New York City.
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May 10, 2018 • 4min

How Rainbow Shops is Using SMS to Grow its Audience

In this special edition of Total Retail Talks, David Cost, vice president of e-commerce and digital marketing at Rainbow Shops, shares how the women's apparel retailer has used SMS to grow its audience and generate customer loyalty. Cost was a speaker on Total Retail's recent webinar, The Roles of SMS and Email in an Omnichannel…
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May 7, 2018 • 15min

GREATS President, COO Talks Retail Industry Disruption

In episode 143 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Rachel Ulman, president and COO of GREATS, a premium sneaker brand. Listen in as they discuss disruption in retail, hiring best practices and more, all recorded live at this year's Total Retail Talks roundtable in New York City.
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Apr 30, 2018 • 17min

Boxed's B2B Head on Selling to Businesses, Leadership, and Hiring Best Practices

In episode 142 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Neel Madhvani, head of B2B and spirits at Boxed, the online, membership-free wholesale retailer that offers direct delivery of bulk-sized packages. The interview covers a wide range of topics, including Boxed's B-to-B strategy; best practices and advice for retailers interested in adding a B-to-B channel;…
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Apr 23, 2018 • 16min

Rockets of Awesome Founder Talks Subscription Commerce, Growth Strategy

In episode 141 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Rachel Blumenthal, founder and CEO of Rockets of Awesome. The interview covers a wide range of topics, from subscription commerce to the brand growth's strategy and much more. This episode was recorded live at our Total Retail Roundtable in New York City…
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Apr 16, 2018 • 14min

Godiva Sweetens the Customer Experience With Technology

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.
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Apr 9, 2018 • 10min

Data Platform Gives Build-A-Bear Workshop Better Insights Into Business Metrics

In episode 139 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Mike Early, senior managing director, head of information technology, Build-A-Bear Workshop, talks about the company's shift to Microsoft's Dynamics 365 ERP platform and the impact it has had. Early addresses how the single…
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Apr 6, 2018 • 4min

What Rainbow Shops is Doing to Manage Customer Data

In episode 138 of Total Retail Talks, Michael Hoffman, director of e-commerce and customer service for Rainbow Shops, a women's apparel, accessories and footwear retailer, shares his thoughts on how retailers can do a better job of managing customer data. Hoffman was a speaker on Total Retail's most recent webinar, "Customer Intelligence 360: Laying the…

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