Total Retail Talks

Total Retail
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Aug 6, 2018 • 13min

How Technology is Shaping the Retail Customer Experience

In episode 157 of Total Retail Talks, Total Retail's Executive Editor Joe Keenan interviews Julie Lyle, interim chief marketing officer at one of the country's largest retailers and a board member of several marketing technology firms. Lyle discusses the growing influence of technology within retail, particularly as it relates to customer experience. In addition, Lyle…
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Jul 30, 2018 • 16min

Commitment to Social Responsibility Makes Indigenous More Than Just a Fashion Brand

In episode 156 of Total Retail Talks, Matt Reynolds, co-founder and president of Indigenous, a retailer of organic, fair trade and sustainable fashion, discusses the brand's commitment to being socially responsible, steps it has taken to be more environmentally conscious, and the business benefits associated with this approach.
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Jul 23, 2018 • 15min

Cycle Gear Uses Analytics Tool to Optimize In-Store Staffing, Profits

In episode 155 of Total Retail Talks, Rodger O'Keefe, vice president of retail store operations at Cycle Gear, provides insights into how the omnichannel retailer of motorcycle parts, gear and accessories is using an analytics platform to help it inform staffing decisions at its 130-plus brick-and-mortar stores, resulting in improvements to the company's bottom line.
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Jul 16, 2018 • 14min

In-Store Service Helps Nest Bedding Win Customers

In episode 154 of Total Retail Talks, Joe Alexander, founder and CEO of Nest Bedding, discusses how the mattress and bedding company is humanizing the in-store shopping experience, and why the strategy is paying dividends. In addition, Alexander offers advice for other retailers that are looking to create a differentiated in-store shopping experience for their…
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Jul 9, 2018 • 20min

Digital Native Brand Marine Layer Embraces Brick-and-Mortar for Growth

In episode 153 of Total Retail Talks, Adam Lynch, co-founder and chief operating officer of Marine Layer, discusses the San Francisco-based apparel brand's growth from an online startup into an omnichannel retailer. Lynch details how Marine Layer is trying to differentiate itself in the crowded apparel space through unique and quality product, engaging in-store shopping…
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Jul 2, 2018 • 22min

How Burrow is Disrupting the Traditional Retail Furniture Business

In episode 152 of Total Retail Talks, Stephen Kuhl, co-founder and CEO of Burrow, discusses the startup furniture brand's approach to disrupting the traditional retail furniture business. Kuhl addresses how Burrow is differentiating itself in the increasingly crowded online category, why he believes the future of the furniture industry is direct to consumer, his top…
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Jun 25, 2018 • 13min

Pet Supplies Plus’ CEO on Reasons for Brand's Brick-and-Mortar Success

Pet Supplies Plus opened 33 new franchise stores and 12 new corporate stores in 2017, with plans to add 50 new store this year. In episode 151 of Total Retail Talks, Chris Rowland, CEO of Pet Supplies Plus, details the brand's brick-and-mortar growth strategy. In addition, Rowland addresses Pet Supplies Plus’ approach to integrating its digital and physical businesses on a local level.
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Jun 18, 2018 • 12min

Pink Lily CEO Shares How Influencers Play a Role in Growing the Brand

In episode 150 of Total Retail Talks, Tori Gerbig, co-founder and CEO of Pink Lily, discusses how the women's fashion brand uses social influencers and other digital tactics to grow its community of fans and customers.
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Jun 11, 2018 • 19min

zulily Targets Millennials Via Merchandising Efforts

In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…
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Jun 4, 2018 • 16min

Sweet Experiences Drive Lolli and Pops’ Success

In episode 148 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Sid Gupta, founder, president and CEO of Lolli and Pops. Gupta discusses why Lolli and Pops is different from other candy shops, what experiential retail means to the brand, how it's using technology as a competitive advantage, among other topics.

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