Total Retail Talks

Total Retail
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Oct 15, 2018 • 15min

How Barneys New York Captivated a New Audience With Experiential Retail

In episode 167 of Total Retail Talks, Danielle DiMaiolo Rendini, senior director of project management at Barneys New York, discusses how the luxury retailer's in-store experience has changed over the last few years. Rendini offers insights on how in-store technology has helped the legacy retailer compete in this new age of retail, why omnichannel experience…
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Oct 8, 2018 • 13min

Clarins Exec Shares How Digital is Changing the Luxury Beauty Market

In episode 166 of Total Retail Talks, Sapna Parikh, executive director of digital and e-commerce at beauty and skincare brand Clarins, discusses the changing digital landscape in luxury beauty. Parikh shares how she built two startups, why interactive in-store technology is changing the way we purchase beauty products, and offers advice to other retailers on how…
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Oct 1, 2018 • 12min

Rebecca Minkoff Using Technology to Grow Customer Engagement

In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store…
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Sep 24, 2018 • 8min

An Inside Look at DSW's Relaunched Loyalty Program

In episode 164 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago earlier this year, Julie Roy, vice president, CRM, digital and marketing analytics, DSW, discusses the relaunch of the footwear retailer's loyalty program, including how the new program differs from its previous version as well as the internal data challenges…
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Sep 17, 2018 • 13min

Personalized Emails Helping Shoe Carnival Drive Customer Loyalty

In episode 163 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kent Zimmerman, vice president of digital at Shoe Carnival, discusses how the family footwear retailer is using customer data to personalize marketing communications, particularly email, helping to drive conversions and, ultimately, loyalty.
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Sep 10, 2018 • 11min

Express Improves Loyalty Program Through Smart Use of Data

In episode 162 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Kate O'Shaughnessy Jung, director of loyalty, mobile and partnerships, and Tony Zubek, manager, credit, loyalty and mobile, both of Express, discuss how the fashion retailer has revamped its loyalty program though the use of customer data.
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Sep 4, 2018 • 10min

Neiman Marcus Uses Technology to Create More Loyal Customers

In episode 161 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Scott Emmons, head of innovation lab, Neiman Marcus, details how the upscale department store chain is leveraging technology across sales channels to improve customers’ experiences, ultimately resulting in increased loyalty to the brand.
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Aug 27, 2018 • 8min

How Hilton Worldwide Has ‘Future-Proofed’ its Loyalty Program

In episode 160 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Jonathan Wardman, vice president, customer platforms, and Danelle Williams, senior director, global loyalty platform, both of Hilton Worldwide, discuss the hotel chain's loyalty program, Hilton Honors, and how data and technology are being used to future-proof its continued…
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Aug 20, 2018 • 11min

How Wolverine Worldwide is Personalizing Customers’ Experiences Across its Many Brands

In episode 159 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Danielle Fewtrell, director of CRM, and Rachel Waldstein, senior manager of CRM strategy, both of Wolverine Worldwide, parent company of footwear brands such as Keds, Stride Rite, Saucony, and more, detail how data (customer, product, competitor) is used…
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Aug 13, 2018 • 9min

Starbucks Uses its App to Generate Customer Loyalty

In episode 158 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Shawn Sweeney, vice president of digital experience at Starbucks, during the Customer Relationship Management Conference (CRMC) in Chicago earlier this summer. Sweeney discusses how the coffee brand is using its popular mobile application to bridge customers’ online and offline experiences, creating stronger relationships…

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