The Small Business Big Marketing Podcast with Tim Reid

Tim Reid
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Nov 29, 2009 • 50min

SBBM #15 – Finding your way to the top of Google

In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words....why a key word isn't a key word....plus you'll hear about an amazing 30-day FREE program that takes you step-by-step through how to make your first dollar online. BUT, even more importantly, at least in Tim's eyes (!!) is the launch of A HEALTHY APPROACH TO MARKETING - a five-day marketing and well-being retreat held in Bali in April 2010 and facilitated entirely by Tim. And, as a listener, if you register now (and there's only 10 spots available) Luke and Tim will produce FREE a 20 minute episode of SMALL BUSINESS BIG MARKETING focussed 100% on solving marketing challenges for your business. This is our Spotlight product and normally costs $497! Show notes A Healthy Approach To Marketing 30-Day Challenge Permission Marketing Live Scribe Pulse Pen Pivotal Tracker Jing Screen Flow Go To Meeting Base Camp Google Reader Finding your way to the top of Google (PDF Transcription) The post SBBM #15 – Finding your way to the top of Google appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Nov 17, 2009 • 42min

SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul.

We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you'll be in the running to win. What We Mention Haul Scott Kilmartin (Twitter) Flippa (Buying and Selling Websites) Ideas Culture (Twitter) Sticky Names Workshop Crush It!: Why NOW Is the Time to Cash In on Your Passion Stuff White People Like Enquire About Spotilight How "seeding" can help grow your brand – Scott Kilmartin from Haul (PDF Transcription) The post SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Oct 26, 2009 • 26min

SBBM #13 – So you want to look big? Marketing insights from The Bra Queen.

Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing her to punch far above her size. You'll find out how she created some market research that achieved more than 1,000 responses, how she's positioned her business to dominate a niche plus you'll be reminded of the importance of social media to any small business's marketing mix. And yes, this is the episode where Tim actually loses it, giggles uncontrollably...and basically acts like a 10 year old...all in the spirit of building a strong brand! 99Designs - A simple way to get logo developed Get Drop Box - Store & share files in your own private cloud Survey Monkey - A great tool for creating online questionnaires Get Abstract - 5,000 5-page summaries of the world's best business books So you want to look big? Marketing insights from The Bra Queen (PDF Transcription) The post SBBM #13 – So you want to look big? Marketing insights from The Bra Queen. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Oct 19, 2009 • 27min

SBBM #12 – Strategies to Help People Find You Online

If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web. Mentioned Contact us about Spotlight. SEO Book Perry Marshall's Google Adwords eBook Get Drop Box Aweber Big Response How to blog almost every day SEOmoz SEOland Get Abstracts Strategies to Help People Find You Online (PDF Transcription) The post SBBM #12 – Strategies to Help People Find You Online appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Sep 24, 2009 • 26min

SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label

It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that's more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result...in just 12-months she's built a business that is the market leader in it's area. Tune in and hear how she does it. In other news, and thanks to your feedback, we're not far away from announcing an exciting new service called Spotlight...Just for you. Aqua Real Estate Tim's Marketing Coaching Package Marketing Samuri (Research a Niche before you spend hours developing a product or service.) Book Tim and/or Luke for your next Marketing workshop or conference           Making A Real Estate Agency Look Like A Fashion Label (PDF Transcription) The post SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Sep 7, 2009 • 37min

SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace

David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you've ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you should have a personal and business Twitter account. Plus we share some gold if you're looking to outsource some of the more mundane jobs in your business. So, you ready for some more Marketing goodness? Dave's iPhone App Haircaster Download a Market Samaria Trial - Market Research Tool Replace Myself - Hiring a Virtual Assistant Finding a Niche in a Crowded iPhone App Marketplace (PDF Transcription) The post SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Aug 25, 2009 • 33min

SBBM #9 – How to Build your Personal Brand

Luke Harvey-Palmer, Founder of Buzzle, shares some absolute gold in respect to building your personal brand both online and off. Luke is a guy who spends every waking hour building the personal brands at the very top end of Australia's business community, and he has kindly given us 30 minutes of his time to tell us how its done. Personal branding is an often overlooked part of a small business's marketing mix, but this can all change if you take on board Luke's sage and simple to implement advice. So, pens at the ready...and play! Luke Harvey-Palmer's Business - www.Buzzle.com.au Luke Harvey-Palmer's Blog - www.LukeHarveyPalmer.com Tim's Brand Character Process Tim on Twitter Luke on Twitter Check yourself out online - www.KnowEm.com We're also looking to create a product or service that will allow our listeners to work with us on their marketing. We'd love to hear from you as to what form this would take. So, leave a voicemail on Skype at SmallBusinessBigMarketing or email us at questions@smallbusinessbigmarketing.com Thanks for listening! How to Build your Personal Brand (PDF Transcription) The post SBBM #9 – How to Build your Personal Brand appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Aug 11, 2009 • 34min

SBBM #8 – How to Build a Community Around Your Business

Martyn Thomas, Founder of Frank Media, a media planning and buying agency shares with us what it means to build a community around your business and how it can have a hugely positive impact on your bottom-line. You'll also discover what it means to create a 'tuned-in' product or service and how to go about it. Oh, and we announce the winners of the personalised copies of Iggy Pintado's book The Connection Generation...and (yes, there's more) share with you the iPhone apps that make it all worthwhile. So, put your feet up, turn the phone off and get ready for a does of marketing goodness. Show Links Frank Media Tuned In (the Book) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Tuned In (TKindle Edition) Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs MeetUp How to find what people are asking for. How to Build a Community Around Your Business (PDF Transcription) The post SBBM #8 – How to Build a Community Around Your Business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Jul 23, 2009 • 32min

SBBM #7 – How to Get Connected and Build Your Business

Social Media guru, author of the best-seller Connection Generation and all round nice Guy Iggy Pintado is in the hot seat for this episode. Having held senior marketing positions with Telstra and IBM, Iggy has now decided to spend his life connecting and showing others how to connect for the benefit of building your business and personal brand...both online and off. Iggy shares with us why it’s so important to be connected in this day and age...and how you can do it simply and easily. And we break the silence on ‘On-Hold’ music once and for all. Whilst completely unrelated to anything Iggy speaks of, we felt it necessary to address this disturbing marketing trend. Oh, and Iggy also has kindly given us 3 signed and personalised books to give away. So...get listening! Links mentioned include: Iggy Pintado Connection Generation - The Book Book Tim or Luke for a speaking gig (Yes, we will go to Vegas ;0) Just a reminder to leave a Customer Review on iTunes (you could win one of Iggy’s books)…and don’t forget to tell your Mum about us! How to Get Connected and Build Your Business (PDF Transcription) The post SBBM #7 – How to Get Connected and Build Your Business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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Jul 9, 2009 • 33min

Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner

Olympic Swimmer Michael Klim, veteran of three Olympic Games and recipient of numerous Gold & Silver medals, shares with us how he's gone about creating a range of male skincare products called MILK (that's Klim spelt backwards!) from scratch. You'll hear what role Shrek (yes Shrek) played in the development of his brand, about a marketing tool that made developing all aspects of his brand so much simpler plus how part of his working week now involves playing courier! Links mentioned include: Milk Skin Care Tim's Brand Character Process Vibe Village Just a reminder to leave a Customer Review on iTunes...and don't forget to tell your friends about us! One Australias Most Famous Olympians Turns Small Business Owner (PDF Transcription) The post Podcast #6 – One Australia’s Most Famous Olympians Turns Small Business Owner appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

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