The Small Business Big Marketing Podcast with Tim Reid

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.   Show Notes Shift Speaker Training (Jo's website) TED Talks SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites) Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription)   Episode Transcription SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you’re serious about building your business strap in for the ride.  Now, here’s your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey. Luke:  How are you, Timbo? Tim:  Mate, isn’t it great to be back? Luke:  It sure is.  It feels like it’s been a while. Tim:  It has.  Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke. Luke:  Yes, we do. Tim:  We used to say demystify.  I like simplify. Luke:  Yeah, definitely. Tim:  Because we’re simple blokes. Luke:  We are.  Simple blokes, simple needs. Tim:  One simpler than the other. Luke:  Let’s not say who.  Timbo, what have you been up to? Tim:  Mate, lots, lots.  This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing. Luke:  Yeah.  We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time. Tim:  Correct.  Can we say where we are? Luke:  We can, yeah.  We’re just at my … Tim:  Luke … Luke:  My home. Tim:  Your kitchen. Luke:  My kitchen, that’s right. Tim:  Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio. Luke:  Yep. Tim:  But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to … Luke:  Got a laptop and a microphone. Tim:  A lappy and a mic. Luke:  Yeah. Tim:  You know, and a stopwatch to stop me from rattling on too much. Luke:  Yeah. Tim:  But that’s the thing, you know, like small business owners, listeners around the world, you can do it. Luke:  That’s right. Tim:  You can have your own show. Luke:  It’s all … it’s just all about consistency and getting something out there. Tim:  Hey, Lukey? Luke:  Timbo. Tim:  Went to TED last week. Luke:  TED in Sydney, how did it go? Tim:  TEDx they call it. Luke:  Yep. Tim:  Which is not the pornographic version of TED, it’s just the light version of TED.  So for listeners who don’t know what TED is, I think TED stands for, and I’m going to get this wrong, something like Technology, Environment and Design. Luke:  Yep. Tim:  If you haven’t been to ted.com, listeners, go.  It’s just full of great interviews from people around the world.  Their tagline is ideas worth sharing. Luke:  Yep. Tim:  And basically each listener gets 20 minutes on the TED stage, which is apparently an absolute privilege to be on the TED stage.  They only happen in Oxford and Cupertino, or somewhere like that.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried. The episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing. The post SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we'll catch you then. How to Name Your Business & Listener Questions (PDF Transcription) The post SBBM #17 – How to Name Your Business & Listener Questions appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80's type cocktail and get ready to have one more part of your marketing demystified. Google Adwords Facebook advertising Market Samurai - Keyword Research Tool Google Keyword Tool Perry Marshall Pay Per Click Advertising and Google AdWords Strategies (PDF Transcription) The post SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode of Small Business Big Marketing you will hear Luke gush (often uncontrollably) as we speak to Ben and Eugene, a couple of blokes who have got their heads and business well and truly around the online marketing world. Owners of the Melbourne business Noble Samuri, the boys reveal how you can find your way to the top of Google with some basic understanding of key words....why a key word isn't a key word....plus you'll hear about an amazing 30-day FREE program that takes you step-by-step through how to make your first dollar online. BUT, even more importantly, at least in Tim's eyes (!!) is the launch of A HEALTHY APPROACH TO MARKETING - a five-day marketing and well-being retreat held in Bali in April 2010 and facilitated entirely by Tim. And, as a listener, if you register now (and there's only 10 spots available) Luke and Tim will produce FREE a 20 minute episode of SMALL BUSINESS BIG MARKETING focussed 100% on solving marketing challenges for your business. This is our Spotlight product and normally costs $497! Show notes A Healthy Approach To Marketing 30-Day Challenge Permission Marketing Live Scribe Pulse Pen Pivotal Tracker Jing Screen Flow Go To Meeting Base Camp Google Reader Finding your way to the top of Google (PDF Transcription) The post SBBM #15 – Finding your way to the top of Google appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

We chat with Scott Kilmartin from Haul about how he's turning old billboards into highly sought after street wear. Scott shares some of his marketing secrets including how "seeding" upcoming music artists is helping promote the Haul brand to his target audience. Up for grabs is a Macbook Sleeve - just leave a review on iTunes, send us an email with your name, address and iTunes ID, and you'll be in the running to win. What We Mention Haul Scott Kilmartin (Twitter) Flippa (Buying and Selling Websites) Ideas Culture (Twitter) Sticky Names Workshop Crush It!: Why NOW Is the Time to Cash In on Your Passion Stuff White People Like Enquire About Spotilight How "seeding" can help grow your brand – Scott Kilmartin from Haul (PDF Transcription) The post SBBM #14 – How “seeding” can help grow your brand – Scott Kilmartin from Haul. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Whilst we both (one of us more than the other) show our juvenile (make that immature!) side during our time with The Bra Queen, we think you'll find this interview bursting even more than usual with marketing goodness. For a small business owner, Renee is really thinking big AND implementing some big business marketing ideas...allowing her to punch far above her size. You'll find out how she created some market research that achieved more than 1,000 responses, how she's positioned her business to dominate a niche plus you'll be reminded of the importance of social media to any small business's marketing mix. And yes, this is the episode where Tim actually loses it, giggles uncontrollably...and basically acts like a 10 year old...all in the spirit of building a strong brand! 99Designs - A simple way to get logo developed Get Drop Box - Store & share files in your own private cloud Survey Monkey - A great tool for creating online questionnaires Get Abstract - 5,000 5-page summaries of the world's best business books So you want to look big? Marketing insights from The Bra Queen (PDF Transcription) The post SBBM #13 – So you want to look big? Marketing insights from The Bra Queen. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If the idea of creating a blog for your business is anywhere on your marketing radar but the idea of actually keeping it current and interesting does your head in then stop reading this and start listening to episode 12. In it, we interview James Duthie, blogger extraordinaire and online marketing strategist. He tells us how to get blogging plus how to get found in the largest haystack of them all which we all know as the world wide web. Mentioned Contact us about Spotlight. SEO Book Perry Marshall's Google Adwords eBook Get Drop Box Aweber Big Response How to blog almost every day SEOmoz SEOland Get Abstracts Strategies to Help People Find You Online (PDF Transcription) The post SBBM #12 – Strategies to Help People Find You Online appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It's about time. Not since show 4 have we been blessed with the presence of a female. Although some would argue that Luke can be a bit of a girl sometimes! Today we chat with Michelle Skoglund, a breath of fresh air in the real estate industry. Michelle opened up an Agency called Aqua, a real estate agency that's more like a premium clothing brand than a place that sells property. Having learnt all she knows from the likes of Qantas and Hyatt Hotels, not only has she created a beautiful brand, but her customer service is second to none. The result...in just 12-months she's built a business that is the market leader in it's area. Tune in and hear how she does it. In other news, and thanks to your feedback, we're not far away from announcing an exciting new service called Spotlight...Just for you. Aqua Real Estate Tim's Marketing Coaching Package Marketing Samuri (Research a Niche before you spend hours developing a product or service.) Book Tim and/or Luke for your next Marketing workshop or conference           Making A Real Estate Agency Look Like A Fashion Label (PDF Transcription) The post SBBM #11 – Making A Real Estate Agency Look Like A Fashion Label appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

David Curry, ex advertising exec of over 20-years, cleverly identified a gap in the iPhone application market...one that he himself would never use in a million years; but one that over 150,000 American females just had to have. David shares with us how he identified the gap, how he went about filling the gap and he he promoted it on a shoestring budget of just $1,000. If you've ever thought of developing an iPhone app then this interview is for you. We also answer the question of whether you should have a personal and business Twitter account. Plus we share some gold if you're looking to outsource some of the more mundane jobs in your business. So, you ready for some more Marketing goodness? Dave's iPhone App Haircaster Download a Market Samaria Trial - Market Research Tool Replace Myself - Hiring a Virtual Assistant Finding a Niche in a Crowded iPhone App Marketplace (PDF Transcription) The post SBBM #10 – Finding a Niche in a Crowded iPhone App Marketplace appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.