The Small Business Big Marketing Podcast with Tim Reid

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's in the action. Formspring - Here's how we use it. Schedule tweets - We like Hootsuite. Book in to a course - We like our 2-Day Intensive that's coming up this August, 2010. Be active in forums. Ask for referrals - We use this. Ask when Tim's next free Referral Marketing webinar is here. .... Although we said 10 - we've split this show in two, so tune in next week for Part 2. In other news...Luke's got a second baby already...and has lovingly called it iPad. Tim's been booked to speak at this year's Flying Solo Live. Oh yeah...and join us on our Facebook and leave a written review on iTunes. 10 Marketing Nuggets to Help Grow your Business Part 1 (PDF Transcription)   Episode Transcription SBBM #24 – 10 Marketing Nuggets to Help Grow Your Business (Part #1) Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  How are you, Dad? Luke:  Very well, Timbo.  Yourself? Tim:  Very good, thank you.  Good morning, listeners.  This is the morning for us.  Good morning and welcome back to Small Business Big Marketing. Luke:  Dot com. Tim:  Dot com.  The show where we hope to inspire by within five years, Luke, every small business owner in the world. Luke:  Five years, Timbo? Tim:  Well, I mean, I said in the world ... Luke:  What were you doing five years ... Tim:  ... I didn't say ... Luke:  What were you doing five years ago? Tim:  Yeah, good question.  Establishing a business. Luke:  Yes. Tim:  Establishing a business.  My business is about six years old. Luke:  Yeah, I was trying to think. Tim:  Yeah. Luke:  I remember when you walked ... walked through the doors when I was working at (0:59) I had my own web development business and you said, "Lukey, build me a website." Tim:  Did I?  Goodness me, that was a long time ago. Luke:  And I don't want to pay anything for it. Tim:  It feels ... yeah, yeah.  Yeah, that'd be right.  Yeah.  Yeah.  No, look, I ... it's been a long ride really. Luke:  Yeah, yep. Tim:  Can't believe it's six years. Luke:  Yeah. Tim:  But anyway I didn't come here to reflect on my ... Luke:  No. Tim:  ... business building acumen. Luke:  Timbo ... Tim:  How are you, mate? Luke:  I'm ... Tim:  How's Isabella? Luke:  She is doing beautifully.  She is ... she's sleeping quite well.  All these ... all the horror stories that every bloke has delighted ... Tim:  Not true. Luke:  ... in sharing with me, so far, touch wood ... Tim:  All lies. Luke:  ... she's been pretty good.  In saying that, my wife has been fantastic. Tim:  Lovely. Luke:  Given that I drove about, well I spend a couple of hours in the car a day. Tim:  You do. Luke:  So she ... I think she wants to make sure I get home okay. Tim:  Now, Lukey, you told me a very very interesting story.  So your wife rings you yesterday and says what? Luke:  Well I ... I was on my way home and I had rang ... rang my wife Kim and said, "Anything you want me to pick up?Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares: The story behind that famous design; The critical elements to writing that perfect creative brief; The importance of visual branding; How much you should pay for a logo; Her dream to redesign the Google logo...In fact, she's already done it! So, grab a cuppa and a note pad... and strap in in for another ripping episode of Small Business Big Marketing. Links discussed in this show: Yiying's website The Small Business Big Marketing Intensive Join us on Facebook Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription)   Episode Transcription SBBM #23 – Meet Yiying, The Twitter Fail Whale Designer Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  What is that sound I hear? Luke:  Well that's right.  That's right, Timbo, I have had a lovely gorgeous daughter about a week and a half ago. Tim:  Probably you haven't.  Your wife might have. Luke:  Yes, well she did do all the hard work. Tim:  Yep, correct.  Correct.  Congratulations, mate. Luke:  Thanks, mate. Tim:  Gee, noisy child, hey, all that crying ... Luke:  No, she's ... Tim:  ... just quiet it down a bit. Luke:  She's been an absolute angel so far. Tim:  Has she? Luke:  Yeah. Tim:  Has she?  A marketer to be, do you think?  Has she got the glint in her eye? Luke:  Yeah, look, she's not talking yet so it's a little too early to tell. Tim:  Yeah, it is hard, yeah.  But often you can tell, a bit of gut ... gut instinct. Luke:  Yeah. Tim:  Gut feel, you know, like ... Luke:  Yeah. Tim:  ... look at her and go, yep, cut out ... cut out for marketing, hey. Luke:  I think we'll have to wait and see on that one, Timbo, but ... Tim:  Is she wearing the big brands?  I mean, you've got ... I know you've got a ... what's the stroller you've got? Luke:  Oh, I can't remember the brand. Tim:  Yeah, a McLaren. Luke:  But I tell you what ... Tim:  McLaren. Luke:  ... it's got more bells and whistles than my car that pram. Tim:  Mate, that ... that stroller would win a Formula 1 race. Luke:  Yep, yep.  No, she's currently wearing Bonds. Tim:  Oh, yep. Luke:  Good Australian brand. Tim:  Yeah, yeah, good. Luke:  Taken overseas now and made in China.  But anyway. Tim:  Okay, okay, that's fairly ... Luke:  (1:28). Tim:  Fairly intellectual of you to start the show.  Hey, listeners, congratulations to Lukey and his lovely wife Kim and welcome to the world little baby Isabella. Luke:  Isabella. Tim:  Great name. Luke:  Thank you very much. Tim:  Great name.  So it's ... it's just lovely to have an additional part to the Small Business Big Marketing family.  Is she on Twitter yet? Luke:  No. Tim:  Or LinkedIn? Luke:  No.  I'd better go and register all her social media and give it to her as her week two birthday present. Tim:  Yeah, yeah. Luke:  Yes. Tim:  I must get ... I must get LinkedIn with her.  And people of that age, what is she, a week and a half, what social media are they into, is it ...Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Off the back of Australia's #1 Marketing show, I'm very please to share with you The Small Business Big Marketing INTENSIVE - 2 HUGE Days at The Caulfield Racecourse in Melbourne, Australia. Fri, Aug 20 to Sat, Aug 21 This is a highly practical marketing workshop for business owners (or marketers thereof) keen to discover how to create high impact marketing on a low impact budget. No BS...no theory...no joking. If it's not for you, then please pass on to those you know that will benefit. For details please visit: http://smallbusinessbigmarketing.com/intensive.html Yours in marketing success...TIM REID The post The Small Business Big Marketing INTENSIVE – 2 HUGE Days appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis. We also launch our fist Marketing Intensive... Show Notes Small Business Big Marketing 2 Day Marketing Intensive - Click here for more details Is Advertising for You? Russel Howcroft Thinks So (PDF Transcription)   Episode Transcription SBBM #22 – Is Advertising for You?  Russel Howcroft Thinks So. Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  Look at you. Luke:  How are you, Timbo? Tim:  Oh, yes, good thank you, Luke.  How are you? Luke:  Very well thanks, mate. Tim:  Very very serious, like given I'm trying to sort of build the energy and you're bringing it one down. Luke:  Bringing it down.  No, I'm sorry.  Sorry, mate.  I had a big day yesterday.  I had a long day ... Tim:  I know you did. Luke:  ... so I will try to keep the energy up. Tim:  I know you did.  And it's good, you've ... have you blow waved your hair? Luke:  Something like that. Tim:  You have, haven't you? Luke:  And you haven't shaved so ... Tim:  A little quaff. Luke:  ... we're even. Tim:  Correct.  Correct.  Lukey and listeners, welcome back to Small Business Big Marketing the place where you, the small business owner, and if you're not a small business owner, turn off.  Yeah, we'll get them to turn off.  What do you reckon? Luke:  Don't turn off. Tim:  No, no, don't turn off. Luke:  You might be a marketing manager, you might be someone looking for inspiration. Tim:  Yeah, yeah.  Might be a chemist. Luke:  You might be a chemist. Tim:  Anyone who needs to stay in contact with their customers. Luke:  Hopefully a legal chemist. Tim:  An illegal chemist? Luke:  A legal, not illegal. Tim:  Absolutely, absolutely.  As opposed to ... Luke:  Not a backyard ... Tim:  No.  Like an industrial chemist. Luke:  ... meth lab chemist.  We don't want any of those. Tim:  Right, okay.  And so a place to come, small business owners, to learn how to do marketing that works, really. Luke:  Correct.  And that doesn't cost an arm and a leg, Timbo. Tim:  Cost an arm and a leg. Luke:  We've got ... Tim:  And ... Luke:  We've actually got a user ... a user.  We've got a list ... Tim:  Speaking of meth labs. Luke:  A listener question that we're going to address ... Tim:  Oh, Lukey. Luke:  ... towards the end of the show. Tim:  Lukey, this listener question is from Martin Leow, I don't know how to pronounce that.  It brought a tear to my eye. Luke:  It did. Tim:  It really touched a nerve.  And so it's a big question and Martin is clearly in a little bit of strife with his business and by God we're going to pull him out of it, Luke. Luke:  We're going to try. Tim:  We are going to pull him out.  Hey, Lukey? Luke:  Timbo. Tim:  What is on your mind? Luke:  What is on my mind, I have one big thing on my mind actually, Timbo. Tim:  Yep, yep. Luke:  Going through our stats of recent ... Tim:  Luke, Luke.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Let's see..Australian Ski team Olympic Coach...turned feature film script writer...turned highly balanced individual who now shares his secrets to living your passion and maintaining a work / life balance with the world. Our guest, Chip Richards, may just be Australia's answer to Depak Chopra meets Tony Robbins. He certainly leaves Lukeee and I speechless at one point...wait until you hear the silence! A silence that's never been heard before on SBBM! So, if one of the major problems in your small business is deciding which 80-hours to work, then Chip may just have the answer you've been looking for. Now get comfortable, breathe nice and deeply and ....... Congratulations to the following listeners who left a written review of the show on iTunes and subsequently won Kody Bateman's book (episode 18) 'Promptings'. They are: Michael R Damo86 Adam Degiorgio Ljjl69 Mining Man Just send us an email to questions@smallbusinessbigmarketing.com identifying yourself with a postal address and we'll send it on. Show notes Chip Richards is a personal, professional and creative coach and speaker, specialising in helping individuals and organisations see new possibilities and strike the balance between high achievement and true fulfillment in work and life. He can be reached at chiprichards@mac.com or +61 405 442 144. The post SBBM #21: Finding Balance and Passion in Your Small Business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Oh yeahhhh...this interview with Steve Sammartino from Rentoid is marketing G O L D . This guy's a freak...not only has he founded a great little idea and brought it to life all by himself...he's managed to get national TV coverage to boot....for F R E E . Who wouldn't want a bit of that action. Steve's got lots of other great marketing tips and tricks...all of which require a bit of marketing elbow grease than they do large wads of cash. You'll also be privy to Lukee's new marketing term...the PR rabbit burrow....Marketing gold? Or marketing comedy? You decide. Links we share: Rentoid (Steve's business) Register here to receive a chapter of Tim's book a week for 5 weeks! Fiverr (The place where people share what they're willing to do for $5) The Transcription People (They transcribe all our shows for your consumption) Help A Reporter (Free global publicity opportunities) Source Bottle (Free national publicity opportunities) Our Facebook (Check out Tim and a couple famous fellas in their undies!) The post SBBM #20 – How to get your small business on national TV…For free appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.   Show Notes Shift Speaker Training (Jo's website) TED Talks SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites) Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription)   Episode Transcription SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you’re serious about building your business strap in for the ride.  Now, here’s your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey. Luke:  How are you, Timbo? Tim:  Mate, isn’t it great to be back? Luke:  It sure is.  It feels like it’s been a while. Tim:  It has.  Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke. Luke:  Yes, we do. Tim:  We used to say demystify.  I like simplify. Luke:  Yeah, definitely. Tim:  Because we’re simple blokes. Luke:  We are.  Simple blokes, simple needs. Tim:  One simpler than the other. Luke:  Let’s not say who.  Timbo, what have you been up to? Tim:  Mate, lots, lots.  This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing. Luke:  Yeah.  We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time. Tim:  Correct.  Can we say where we are? Luke:  We can, yeah.  We’re just at my … Tim:  Luke … Luke:  My home. Tim:  Your kitchen. Luke:  My kitchen, that’s right. Tim:  Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio. Luke:  Yep. Tim:  But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to … Luke:  Got a laptop and a microphone. Tim:  A lappy and a mic. Luke:  Yeah. Tim:  You know, and a stopwatch to stop me from rattling on too much. Luke:  Yeah. Tim:  But that’s the thing, you know, like small business owners, listeners around the world, you can do it. Luke:  That’s right. Tim:  You can have your own show. Luke:  It’s all … it’s just all about consistency and getting something out there. Tim:  Hey, Lukey? Luke:  Timbo. Tim:  Went to TED last week. Luke:  TED in Sydney, how did it go? Tim:  TEDx they call it. Luke:  Yep. Tim:  Which is not the pornographic version of TED, it’s just the light version of TED.  So for listeners who don’t know what TED is, I think TED stands for, and I’m going to get this wrong, something like Technology, Environment and Design. Luke:  Yep. Tim:  If you haven’t been to ted.com, listeners, go.  It’s just full of great interviews from people around the world.  Their tagline is ideas worth sharing. Luke:  Yep. Tim:  And basically each listener gets 20 minutes on the TED stage, which is apparently an absolute privilege to be on the TED stage.  They only happen in Oxford and Cupertino, or somewhere like that.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In our first episode of 2010 we chat with Kody Bateman, founder and director of Send Out Cards. Founded six years ago, Send Out Cards gives members the ability to send a physical greeting card, written in their own hand writing, from an online application. Kody tells us how he got started and why the big greeting card producers should be worried. The episode includes great tips for leveraging network marketing and will show you how to effectively cut through to your customers with direct marketing. The post SBBM #18 – How Send Out Cards is Taking Over the Greeting Card Industry appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The final Small Business Big Marketing episode for 2009, episode 17 covers listener questions including how to name a business and where to find marketing inspiration. We recommend some holiday reading and wrap up the year that was. We thank you all for your support throughout 2009 and look forward to you joining us for our next season in 2010. Our next episode is due out in mid February 2010, so we'll catch you then. How to Name Your Business & Listener Questions (PDF Transcription) The post SBBM #17 – How to Name Your Business & Listener Questions appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80's type cocktail and get ready to have one more part of your marketing demystified. Google Adwords Facebook advertising Market Samurai - Keyword Research Tool Google Keyword Tool Perry Marshall Pay Per Click Advertising and Google AdWords Strategies (PDF Transcription) The post SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.