The Small Business Big Marketing Podcast with Tim Reid

Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work week. And here's the very cool thing... James not only reveals a whole lot of 'how to's' during our time with him...but he also makes an exclusive offer to all of us of a 50% discount of his Fast Web Formula product... a 12-DVD set plus workbooks that really does lift the lid on how to make good coin from the internet. Luke and I love it so much that we've already bought our copies... and we've written a blog post on the exciting arrival of it! (Sick, isn't it?!). Show Links & resources James Schramko's Fast Web Formula - 50% off this amazing 12-DVD set of how to make it big using internet marketing Our upcoming 2-Day Marketing Intensive - Is this Australia's most useful Marketing workshop? Small Business Big Marketing's Facebook Fan Page Buy Tim's marketing book Cha-Ching! - It's got more marketing ideas in it than Tim's had hot breakfasts (well, not quite!). Send Out Cards - Try it free...especially with Xmas approaching. Our next guest will be the Sales Director from Yellow Pages...interesting stuff! Stay tuned. Australia's leading Internet marketer, James Schramko reveals his secrets (PDF Transcription) The post SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete Williams Creating a Customer Experience (PDF Transcription) The post SBBM #33: Creating a Customer Experience appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes The post SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links from the Show 52 free marketing ides...that's one per week for a year! Check out the Flying Solo Marketing Forum Get your audio transcribed and create a whole new revenue stream Book now for our next Marketing Intensive Dave's clothing business...Planet 13 Dave's 'get you to the top of Google' business $20 Dollar Banners Ideas That Stick (a must read for every business owner) The post SBBM #31: How to promote a bricks & mortar business online. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne. And here's this week's links: Facebook Ads Lab - This is Jen's site The Small Business Big Marketing Intensive - Book now for October, 2010 52 free marketing ideas in 52 weeks - Our gift to you that just keeps on giving Flying Solo - Get involved in the Marketing forum Advanced Fan Page Solutions - This is who we use to create Fan Pages that sell The Transcription People - A great way to create product to sell Luke working in Prague - Right! Clickbank - An affiliate network that we use all the time The post SBBM #30: Secrets to using Facebook as a small business marketing tool appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go! And here's this week's links: Flying Solo (Australia's best micro business community) Who is Pete Williams? The Transcription People (We use them and they're the best) Trendwatching (Stay ahead of the game) One Minute Millionaire (The book) Pete William's PR kit (How To Turn Your Million Dollar Idea Into A Reality) Send Out Cards (the best direct marketing tool around for small businesses) Replace Myself (A great way to learn the art of outsourcing...we do it) The 4-Hour Work Week (The Book) 52 marketing ideas in 52 weeks (Sign up for free) Onlinejobs (Outsource to The Philippines) The post SBBM 29: Why marketing should be at the heart of your business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this week's show notes: Source Bottle (Free publicity!) Flying Solo (Our new partner in crime) Small Business Big Marketing Intensive (Our upcoming marketing workshop for small business owners) ProBlogger's Book (A must-have if you do or are thinking of blogging) Help A Reporter Out (For our American friends and those who want some PR in the US of A) Flip Shelton interview (How to work with a publicist) Sam Maratino interview (How to get your business on TV) The Transcription People (The folk who lovingly transcribe every one of our shows...use them!) Sticky Names Workshop (When you need a sticky name for a business, product, service or promotion) The Sony Bloggie (Amazing camera for video blogging) Google Forms (An easy way to create online surveys) Skype (Just get it!) Free marketing ideas (One per week for 52-weeks! Straight out of Tim's best-selling marketing book Cha-Ching!) The post SBBM #28: How to generate free publicity. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that's wanting to fund raise then have your pen and pad at the ready as there's more marketing nuggets in this episode than ever before. But we don't stop there...we're extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning. Here's the links we mention in the show: Run Like Crazy (Follow Tristan's madness) Unbounce (how to buld web pages that convert) Everyday Hero (Donate to Tristan's cause) Sony Bloggie (They make video blogging easy - every small business should have one - we've both got one) Small Business Big Marketing (Our upcoming marketing workshop) The post SBBM #27: How to Raise Sponsorship. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing. Links from today's show: The Small Business Big Marketing Intensive (Book now before it's too late!) Will It Blend? FourSquare BakerTweet Google Places Hootsuite 52 Free Marketing Ideas [fblike layout_style='button_count' show_faces='false' verb='like' font='arial' color_scheme='light'] The post SBBM #26: It’s a listener love-in! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips. 6. Get speaking - Here's the best training course around to get you in the public speaking zone. 7. Network (face-to-face!). 8. Optimise your page titles. 9. Outsource - You can't do everything. 10. Sort your email signature out. 11. Under promise and over deliver.   10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription)   Episode Transcription SBBM #25 – 10 Marketing Nuggets to Help Grow Your Business (Part #2) Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke. Tim:  Lukey, Lukey, Lukey.  Welcome back to Small Business Big Marketing. Luke:  Dot com. Tim:  Dot com.  Say hello listeners. Luke:  Hello listeners.  How are you going? Tim:  Hello.  Hey, don't forget this is the show that ... we basically make marketing simple, Luke, I would say.  Because that's our little kind of ... Luke:  We certainly do. Tim:  ... tagline. Luke:  And we try to give people tips to essentially bootstrap their marketing, Timbo. Tim:  I don't think we could make marketing difficult.  We're not that smart. Luke:  No. Tim:  You know.  I've actually been listening to a great podcast that is called Six Pixels of Separation.  And they ... well they are a little bit of ... they're the ... they're the marketer's marketer. Luke:  Yep. Tim:  Yeah, those guys.  So if you want a bit more ... if you want a bit more intellectual marketing beyond Small Business Big Marketing head over to that.  Why did we promote them, Luke?  No, they deserve it.  You've got to share it around.  There's enough to go around, isn't there? Luke:  Correct. Tim:  Lukey, what's on your mind? Luke:  Timbo, I've actually been working on doing a bit of a campaign for Flippa because we're turning one, actually it's our first birthday. Tim:  Oh, beautiful. Luke:  So and, you know, maybe there's a bit of a tip in that, you know ... Tim:  I hope so.  I hope so.  I hope it's not a promo. Luke:  No.  Celebration your successes, I think. Tim:  Yeah, I agree.  Yep. Luke:  And, you know, no one else is going to turn around and congratulate you on one year. Tim:  Yeah, yeah. Luke:  So congratulate yourself. Tim:  Make it valuable to the client though, not as a navel gazing exercise. Luke:  Don't worry, we are indeed. Tim:  Yeah, yeah.  I think it's ... Luke:  We're actually giving away ... going to be giving away some credits, so. Tim:  That's a good idea.  And in fact if you've won an award, celebrate that on your packaging or your website. Luke:  Yep. Tim:  And if you haven't won an award, enter an award.  Enter something that gets you an award.  Because it is an important ... it's an important thing to be able to share. Luke:  Timbo, we're giving away more tips and we said there'd only be ... Tim:  I know.  I know.  This is the second part of a two part show, listeners, that we started last week and it's ... but you didn't ask me what's on my mind. Luke:  Timbo, what's on your mind? Tim:  I've started blogging again on SmallBusinessBigMarketing.com. Luke:  Look out. Tim:  Yep, look out, because there it is.  Little blogs.  Little ... little ... I was going to say nuggets, but these are nuggets.  But just little stuff that's on my mind.  When I see ... when I see marketing that really disappoints me or really excites me I'll ju...Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.