The Small Business Big Marketing Podcast with Tim Reid

This is officially known as 'The Awkward Episode'.  The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Links & Resources How to set up a Facebook fan page for your business Kettle Bells - These guys are surrounding themselves with marketing royalty! Crazy Domains - Where we buy our .au domains Be relevant and Google will love you - Our most recent blog post   The post #45 Marketing insights from Australia’s hottest weight training brand. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover' and fellow podcast host in James Schramko. That's right, this is the episode where Timbo finally launches Freedom Ocean - a podcast for anyone who's ever dreamt of creating a life of freedom from Internet marketing. Duration: 42 minutes Small Business Big Marketing - Links & Resources WebSavvy - Mike Rhodes business Freedom Ocean - Timbo's new podcast with James Schramko Small Business Big Marketing Facebook - Will you be our mate? The Small Business Big Marketing Academy - Unlock a monthly dose of HOW TO's. The post #44 How to master Google Adwords locally. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business Now that, friends, is a seriously chock-a-block show. But that's what we do around here at Small Business Big Marketing. Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you'd like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight. Small Business Big Marketing - Links & Resources Moving Mountains - Chip's amazing course Garage Band - Apple's editing software Audacity - Free editing software Samsun Mic Co3U - Lukee's baby Skype Call Recorder - Records your conversations on Skype (it's what we did this current episode in) Levelator - Ensures all your levels are the same How to Make Websites - Lukeee's gift to you...our treasured listener Podpress - A Wordpress plug-in that makes the podcaster's life easy Amazon S3 - Where to host your episodes Mechanical Turk - Get stuff done (for our American listeners only) The post #43 How To Podcast appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business. Duration: 37 minutes Small Business Big Marketing - Links & Resources The Challenge -The 'how to' of Internet marketing. Flying Solo - Check out their very useful Marketing forum. Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell? Weakest link blog post - What do you think? The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67. The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business. And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever!   The post #42 How to build a profitable online business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google. Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't fuck with the magic!" Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee) Moleskine - The best paper journals going around. The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes! Flying Solo - Check these guys out if you work alone...It's a great source of all things business for the solopreneur. Our 2-minute survey where you tell us what you really think! 9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business: Product is King Q. How could you better treat your product or service? Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up....high perceived value...little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up? Q4U makes life easy Q. What can you do to make your customers’ experience hassle free...and charge for it at the same time? They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking? Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page? Consistency is Queen Q. What could you do to ensure all your marketing is more consistent? Consider bi-products - Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from? Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs? Don’t screw me - Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money? The Small Business Big Marketing Facebook - Will you be our friend? Timbo's gift to Lukeee         Transcription of Small Business Big Marketing episode 41 Episode Transcription #41 Marketing Lessons From Queensland's Theme Parks. Female:             This is the Small Business Big Marketing Show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you’re serious about building your business, strap in for the ride. Now here’s your hosts, Tim and Luke. Tim Reid:         Lukey, Lukey, Lukey. Luke Moulton: Hello, Timbo. Tim Reid:         I nearly didn’t do that. Luke Moulton: Why? Tim Reid:         Because one of the listeners recently said I nearly turned off the first time I did that. Luke Moulton: (Laughter) Tim Reid:         I persevered just because of – I don’t know why I persevered, but I thought this can’t be professional show if someone starts a show like that.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business. Duration: 33 minutes Small Business Big Marketing - Links & Resources How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !). MailChimp - Free Forever Plan The Small Business Big Marketing Academy – Are you a member yet? Sign-up for a marketing idea per week for 52-weeks F R E E ! Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of small business marketing success. Tell us what you think with this short survey The post #40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet. In this first of a 2-part interview, Pete and Dave talk us through: The magic behind having a Google Places account. The must-dos of Search Engine Optimization (SEO) for small business websites. How to optimize your small business's website so that it's a sales machine. As well as the power of creating a Google Adwords campaign. If you don't listen to our show with a pen, paper and cuppa in hand then now's the time to start...Pete and Dave deliver some serious marketing gold. Small Business Big Marketing Links & Resources How to create your presence on Google Places - Pete & Dave's gift to you (this is G O L D !). How to build a website - Luke's gift to you. xoxox - Tim's gift to you! The Small Business Big Marketing Academy - Join before 31/12/2010 and lock in a low membership price forever! Google V Yellow Pages - The people decide. Mail Chimp - Free auto-responder service for small businesses. Australia's leading internet marketer - Have you listened to our interview with James' Schramko's yet? Come say HI on our the Small Business Big Marketing Facebook Fan Page Sign-up for a marketing idea per week for 52-weeks F R E E ! The post #39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...Tim talks about key take-outs from the Small Business Big Marketing Intensive...and we reveal our guests for our next show. Oh...and Lukeee finally reveals the website he purchased a few months ago. About bloody time! Show Links & Resources The Small Business Big Marketing Academy - Join before December 31, 2010 and save. $20 Banner Ads - Yep, $20 banners! Audacity - Free podcast recording software. BoatsPlus - (One of) Lukeee's new businesses. Small Business Big Marketing Facebook Fan Page - Tell us what you really think! Cha-Ching! - Tim's best selling marketing book chock-full of marketing ideas for small business owners The post #38 Our 7 Top Marketing Initiatives Of 2010 appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits. We also launch the Small Business Big Marketing Academy with a very special listener offer. Lock in as a member between now and December 31, 2010 and you'll protect yourself from all future prices rises. Th Academy is our way of giving you, the small business owner, a truck load of marketing stimuli each month, delivered straight in to your in box. It will have you doing much more with less. We review productivity tools, provide detailed HOW TO sheets, give you 5-minute power tips PLUS you'll receive additional exclusive interviews with each guest who's been on the show where they share some additional gold never heard before. Show Links & Resources Join the Small Business Big Marketing Academy now and receive a very special offer Book now for the Small Business Big Marketing Intensive Will you be our friend? Vegie Smugglers - Wendy Blume's website Scrivener - Helps you write a book MagCloud - Publish your own magazine Cha-Ching! - Tim's book chockablock of marketing ideas for the small guy LuLu - Get your book published Blurb - Make your own book Flying Solo - Our partners in all things micro and small business How to self publish a book (PDF Transcription) The post SBBM #37: How to self publish a book. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment on what's happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive...oh, and Tim gets on his copy writing high horse again. So, grab that pen and paper ... sit down and strap in for the ride. Show Links & Resources Get Google Apps - Michael McKinnon's Exclusive Offer. Get your own internet TV series (6 x 4-5minute episodes for $1,995!) - An exclusive offer from Paul 'The Burf' Burfett....email him here. And here's his website. Spend two days with Tim - Small Business Big Marketing Intensive. A free helicopter ride - For any Queenslander that attends the upcoming Intensive and mention AeroPower (a big thanks to Chopper Boy Mike Cullen). Buy The 22 Immutable Laws Of Marketing - In our top 3 marketing books of all time. Signature Clothing - Thanks Arn for your kind words. Time Bridge - Scheduling meetings made easy. SBBM Facebook - Will you be our fwend? Sign up for our 52 free marketing ideas - delivered fresh weekly. Buy Tim's book - Cha-Ching! The sweet, sweet sound of small business marketing that works. Flying Solo - Our partners in all things small and micro business. The post SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.