The Small Business Big Marketing Podcast with Tim Reid

This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts. Duration : 63 minutes Small Business Big Marketing - Links & Resources Click here to download the full transcription of episode 49 of the Small Business Big Marketing show. The above transcription was lovingly prepared by Bridie's Typing & Transcription Services. Boats Plus Classifieds - Luke's Australian boating website where he has installed a Wordpress classifieds system called Classipress. Freedom Ocean - Tim's other podcast all about Internet marketing. Flying Solo - Australia's largest community of small business Solopreneurs. SMALL BUSINESS BIG MARKETING AUSTRALIA’S #1 MARKETING PODCAST Marketing Lessons From The Hospitality Industry (PDF Transcription) The post #49 Marketing Lessons From The Hospitality Industry. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he's implemented since we last caught up with him two years ago. And we've decided to turn our 50th episode over to you - our treasured listener. All you need do is email us your recorded answer to the question "So, what do you do?" We'll play it on episode 50 and the most engaging response will win a free lifetime membership to the Small Business Big Marketing Academy. Small Business Big Marketing - Links & Resources Turn your handwriting in to a digital font Join the Small Business Big Marketing Academy for 8 monthly marketing HOW TOs. Flying Solo - Australia's largest community of Solopreneurs.     The post #48 Lessons from a marketing action taker. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with you a simple strategy that will lift a serious weight off your shoulders! ... wonder whether there's value in making a big hoo-hah about our upcoming 50th show. Does anyone really care? Duration: 38 minutes (possibly our shortest episode!) Small Business Big Marketing - Links & Resources Two random acts of kindness (AKA how we solved our list fatigue) - Download Tim's book & join our Academy for just $1 How to create a Facebook Page for your business - Is this the cheapest and best Facebook HOW TO guide going around? We think so. Freedom Ocean - Tim's other show ;0) Duration: 38 minutes The post #47 What are your customers thinking about you? appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity! Lukeee revisits that old chestnut of whether Facebook is good for your business - in fact he's even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future. Small Business Big Marketing - Links & Resources Luke's Facebook video Noodle Box TED videos TED video on 3D printing The Small Business Big Marketing Academy The post #46 Noodle Box co-founder, Dave Milne, talks outside the box. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This is officially known as 'The Awkward Episode'.  The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Links & Resources How to set up a Facebook fan page for your business Kettle Bells - These guys are surrounding themselves with marketing royalty! Crazy Domains - Where we buy our .au domains Be relevant and Google will love you - Our most recent blog post   The post #45 Marketing insights from Australia’s hottest weight training brand. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover' and fellow podcast host in James Schramko. That's right, this is the episode where Timbo finally launches Freedom Ocean - a podcast for anyone who's ever dreamt of creating a life of freedom from Internet marketing. Duration: 42 minutes Small Business Big Marketing - Links & Resources WebSavvy - Mike Rhodes business Freedom Ocean - Timbo's new podcast with James Schramko Small Business Big Marketing Facebook - Will you be our mate? The Small Business Big Marketing Academy - Unlock a monthly dose of HOW TO's. The post #44 How to master Google Adwords locally. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The title of this episode may be slightly misleading ...  a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business Now that, friends, is a seriously chock-a-block show. But that's what we do around here at Small Business Big Marketing. Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you'd like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight. Small Business Big Marketing - Links & Resources Moving Mountains - Chip's amazing course Garage Band - Apple's editing software Audacity - Free editing software Samsun Mic Co3U - Lukee's baby Skype Call Recorder - Records your conversations on Skype (it's what we did this current episode in) Levelator - Ensures all your levels are the same How to Make Websites - Lukeee's gift to you...our treasured listener Podpress - A Wordpress plug-in that makes the podcaster's life easy Amazon S3 - Where to host your episodes Mechanical Turk - Get stuff done (for our American listeners only) The post #43 How To Podcast appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business. Duration: 37 minutes Small Business Big Marketing - Links & Resources The Challenge -The 'how to' of Internet marketing. Flying Solo - Check out their very useful Marketing forum. Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell? Weakest link blog post - What do you think? The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67. The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business. And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever!   The post #42 How to build a profitable online business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google. Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't fuck with the magic!" Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee) Moleskine - The best paper journals going around. The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes! Flying Solo - Check these guys out if you work alone...It's a great source of all things business for the solopreneur. Our 2-minute survey where you tell us what you really think! 9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business: Product is King Q. How could you better treat your product or service? Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up....high perceived value...little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up? Q4U makes life easy Q. What can you do to make your customers’ experience hassle free...and charge for it at the same time? They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking? Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page? Consistency is Queen Q. What could you do to ensure all your marketing is more consistent? Consider bi-products - Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from? Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs? Don’t screw me - Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money? The Small Business Big Marketing Facebook - Will you be our friend? Timbo's gift to Lukeee         Transcription of Small Business Big Marketing episode 41 Episode Transcription #41 Marketing Lessons From Queensland's Theme Parks. Female:             This is the Small Business Big Marketing Show with Tim Reid and Luke Moulton. This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often. So, if you’re serious about building your business, strap in for the ride. Now here’s your hosts, Tim and Luke. Tim Reid:         Lukey, Lukey, Lukey. Luke Moulton: Hello, Timbo. Tim Reid:         I nearly didn’t do that. Luke Moulton: Why? Tim Reid:         Because one of the listeners recently said I nearly turned off the first time I did that. Luke Moulton: (Laughter) Tim Reid:         I persevered just because of – I don’t know why I persevered, but I thought this can’t be professional show if someone starts a show like that.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

"Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business. Duration: 33 minutes Small Business Big Marketing - Links & Resources How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !). MailChimp - Free Forever Plan The Small Business Big Marketing Academy – Are you a member yet? Sign-up for a marketing idea per week for 52-weeks F R E E ! Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of small business marketing success. Tell us what you think with this short survey The post #40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.