The Brave Technologist

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto!  Key takeaways: What “zero-knowledge proof” means and the practical utility of it  Marketing to ever evolving audiences when building an L1 The role of brand strategy in setting realistic expectations to earn user trust Differentiating between community and audience – how strategies and tactics for growing each should differ Guest Bio: Claire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they’re adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.  Key takeaways:  Protecting democracy while elevating important voices Responding to consumer distrust and increasing demands  Making platforms like Twitter safe, accessible and inclusive Connecting human emotion to your products How they conceptualized, built, and distributed Twitter Data Dash to help their users understand their privacy policy Guest Bio:  Maura Tuohy Di Muro is the Head of Product Marketing at Twitter, where her team scales GTM programs for safety, privacy, and information integrity. Prior to Twitter, Maura was a Global Marketing Director at Mozilla, the not-for-profit that makes the Firefox browser. Maura is passionate about the intersection of technology and humanity and lives in San Francisco with her husband and 2 sons.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Many of the most memorable brand campaigns have been driven by cutting edge marketers who are driving innovation and massive growth for some of the most beloved brands. In Season 5 of The Brave Marketer Podcast, we’re getting a fresh perspective and highlighting women marketers who are making an impact in both crypto and mainstream brands.  We’ll cover topics like: Web3, cookieless advertising, crypto marketing, privacy and future-proofing your brand.  Each week, top marketers will share the strategies and tactics behind their brave marketing moments that led them to where they are today.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what’s ahead. Music by: Ari Dvorin

Winston Zhang, Co-founder at Cega, shares how they’re preparing for their upcoming mainnet launch. He discusses the marketing strategies they’re working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market.    In this episode we discuss:  How to increase mainstream of adoption of your products Focusing on your customers instead of your competitors  Differentiating through your branding and marketing aesthetics  Why crypto marketers should cut the jargon Creating FOMO when fundraising and pitching VCs  Guest Bio:  Winston Zhang is the co-founder of Cega that is building the first decentralized exotic options protocol in Web3. He was previously a founder in Y Combinator’s Winter 20 batch and before that, a product manager at DoorDash. Fun fact, Winston is Canadian and has a twin brother!  ----------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel. In this episode we discuss:  How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders The challenges crypto marketers face when advertising on social media channels Upper funnel activations and ways marketers can get more comfortable going  horizontal with their channels how user research can play an important role in meeting users where they are, and creating effective marketing strategies Guest Bio: Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, a Web3 organization building Avalanche. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry. Outside of Ava Labs, Jay is a photographer and music producer. --------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they’ve implemented to overcome them. In this episode we discuss:  What makes the eToro marketplace different from any other crypto trading platform on the market CryptoBowl: how brands like eToro and Crypto.com took over the Superbowl this year The clever way eToro used Twitter and its integration with Giphy to increase the performance of their ads How to leverage online communities like Discord, Telegram, and Signal for crypto marketing  Guest Bio:  Brad Michelson is the Head of US Marketing team at eToro, a global social trading platform with over 27 million global users. He is a digital marketer with over ten years of experience taking finTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi. ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they’re up against in transitioning to crypto as a mainstream form of payment. In this episode we discuss:  Trends in fintech marketing and how to attract millennials and gain production adoption Launching Lamborghini’s first-ever NFT collection The benefits for merchants in switching over to crypto as a payment method How "accepting crypto" is a marketing opportunity for brands and examples of how brands like Newegg took advantage Guest Bio:  Aaron Schneider Business Development and Partnerships at Bitpay -  the largest cryptocurrency payments gateway. Aaron has been in the eCommerce, fintech, and payments industry for over 22 years. BitPay is compatible with 95 crypto wallets and 13 cryptocurrencies and enables merchants to accept crypto payments with no volatility risk. BitPay also helps merchants with crypto disbursements/payouts/crypto rewards programs. Aaron is also co-author of the Better Business Book Volume 2. (available on Amazon).  ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results.  We also discuss: How data ownership will impact the ways in which consumers interact with the internet and view their personal privacy The ethics and security considerations for sharing your data in a web3 world The lifetime values of our personal genome data and how much we should or could be paid for sharing it along with ways that large multinational companies can monetize idle data sets Importance of appealing to human emotions in marketing and committing to a particular position or belief. Guest Bio: Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network. Dylan is a longtime crypto supporter and enthusiast dating all the way back to 2011. He has consistently been at the forefront of the intersection between society and technology and has appeared alongside such luminaries as Edward Snowden and Gavin Wood.  Dylan is an investor and advisor to a number of crypto projects and has been building in the space since 2017. His most recent interests and pursuits are in the fields of decentralized data monetization and decentralized identity, respectively, as co-founder of Kylin Network and NFT3, respectively.  ---------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin  

David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace.  We also discuss: How SuperRare is creating marketing moments that go viral while also empowering artists  Digital scarcity and levers that drive the price of crypto art and NFTs Social media and crypto: why Twitter is SuperRare’s top channel for driving new business and how they measure its impact Ways the fashion and entertainment industries can leverage crypto Guest Bio:  David Feinstein, Head of Partnerships at SuperRare – the premier digital art marketplace in the NFT world that is often compared to the new aged Christies x Sothebys for the traditional art market. David leads their partnerships and works with top brands and agencies to bring NFTs + cryptoart to the masses and through empowering the artists and collectors of the SuperRare community.  ------------------------------------------------ About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.    Music by: Ari Dvorin

Duke Kim, Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they’re doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider. We also discuss:  The rise of NFT driven donations (Care.org, Jack Butcher, Twitter) The goal of Crypto Giving Tuesday and examples of fundraising campaigns that have raised hundreds of millions of dollars for charities How Brave users can donate their BAT, Bitcoin and ETH Case Study: How Nexo and The Giving Block raised $25K for the ‘Save The Children’ campaign by using Brave Ads. Guest Bio:  Duke Kim Director of Crypto Partnerships at The Giving Block, an organization makes it easy for nonprofits to accept cryptocurrency donations and for users to donate in a more tax efficient way. ------------------------------------------------- About this Show: The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin