The Brave Technologist

Marketers everywhere are getting creative - they're being asked to do more with less, and rising to the challenge. In this new season of The Brave Marketer Podcast, we're exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy. Every Monday you'll hear how leading marketers are responding to the most pressing challenges brands and agencies face today. Topics include ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. Together, we'll find out how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty. ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's ahead. Music by: Ari Dvorin Produced by: Sam Laliberte

Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she's seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics. Key Takeaways: Metaverse Fashion Week and the role that art plays in Decentraland Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation Doritos Case Study: How they built and marketed a 3D immersive experience for this year's Super Bowl brand activation How brands have complete freedom creativity when renting or buying virtual land and how to get started Guest Bio: Marja Konttinen is the Marketing Director of Decentraland Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users. She has a background in video games marketing, global digital advertising and brand marketing. She is passionate about the metaverse, community co-creation, and social-driven gaming and edutainment. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they're blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community. Key Takeaways: How IRL event organizers can enhance their physical events by utilizing emerging technologies like AR and VR The impact that the US real estate market downturn has had on the virtual real estate market How to decide whether your brand should buy land in the virtual world Guest Bio: Hrish Lotlikar is the Co-founder and CEO at SuperWorld - a virtual world mapped onto the real world, with plots of virtual real estate available to collect as NFTs. Users can buy or sell properties and create opportunities to monetize their land in the Metaverse. Previously, Hrish co-founded Rogue Initiative Studios, a Hollywood film, TV, gaming, and immersive entertainment studio. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metaverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users. Key Takeaways: NFT missteps and the critical flaw so many NFT launches have had Who will lead this next phase of Web2.5 and Web3 adoption Connection between metaverse campaigns and building community How to build Web3 brand experiences for the long-term Guest Bio: Matt Wurst is a strategist, marketer and creator whose consultancy, PointSymmetry, works with emerging Web3 brands and platforms as well as established brands and agencies evolving into the space. He is also the co-founder of Mint, a white-label technology platform for leading global brands to get started with digital tokens and Web3 engagement. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they're helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer. Key Takeaways: Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse Erasing the complexity of wallet setup by allowing people to utilize familiar Web2 credentials in order to participate Revenue opportunities that Web3 and metaverse portals can unlock for brands Guest Bio: Andrew Klein is SVP, Web3 Brand Strategy & Innovation at Publicis Media. In his role, Andrew leads the Web3 brand strategy and ideation for NFT, Digital Collectible and Metaverse experiences. He has developed and launched the first NFT experiences for brands like Campbell's and Macy's. Most recently he co-led the development of the record-breaking Samsung 837x experience in Decentraland. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Hugo Feiler, Co-Founder and CEO of Minima, shares how they've been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses. Key Takeaways: Empowering their community with marketing materials and resources to attract new users How to evaluate grassroot marketing strategies such as sponsoring podcasts and events The creative meme competitions they're running with their community as a growth marketing tactic Why a mobile native blockchain is so important for Web 3.0. Guest Bio: Hugo Feiler is the Co-Founder and CEO of Minima - the world's only mobile native blockchain. Prior to launching Minima, Hugo spent two decades in marketing communications. He was Co-Founder of London based creative agency Alpha Century, Managing Director at Grey London creating global campaigns for brands including Vodafone, Toshiba and Sony Electronics. He also served as General Manager of marcomms at Sony Europe for its computer and audio divisions. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain. Key Takeaways: Why a consumer-first approach to privacy so important How advertising is changing in a cookieless world Influencer marketing and the impact of celebrity endorsement trends on marketers Guest Bios: Arjun Bhatnagar is the CEO of Cloaked -- a consumer-first privacy startup dedicated to bringing humanity to the internet. At 26, Arjun has successfully started two companies, taught coding at MIT, been a partner at a venture firm, and founded a non-profit dedicated to bringing education to underserved communities. He knows 15 coding languages and has been featured in a range of publications including TechCrunch, Fast Company, Forbes, CNBC and more. Abhijay Bhatnagar is the Chief Product Officer of Cloaked where he guides technical innovation and product development as a self-proclaimed "techno geek." Before turning 23, Abhijay began a prestigious career as the youngest person ever hired at MITRE, co-founded two companies and has played an active role in launching socially responsible initiatives. After attending Berkeley, he went on to pursue his passion for consumer privacy when he co-founded Cloaked with his brother, raising $25 million in series A funding. --------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don't embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment. Key Takeaways: Why Web3 is permissionless and what this means for brands What traits make a game successful in the metaverse The most common mistakes web2 brands are making when entering the metaverse Educational resources for learning about Web3 Guest Bio: Thomas Webb is a contemporary artist, hacker, video game developer, TEDx speaker. His art has been featured in a collection curated by Hans Ulrich Obrist and was later nominated for a Webby Award. Right now, he's building the leading MMORPG on the blockchain, using web3 technology to create a completely unique gaming experience. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Justin Hochberg, CEO of the Virtual Brand Group, shares how he's helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC's The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there's limited information available. In this episode we discuss: Justin's approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible Getting buy-in from leaders across an organization who are unsure about taking a chance with Web3 How their team worked with Roblox to create Forever21's first digital fashion collection in the metaverse Launching the most watched TV Show in the world - The Voice - into the metaverse Guest Bio: Justin Hochberg is the CEO of the Virtual Brand Group, an award-winning metaverse pioneer that transforms global brands into metaverse businesses. They've partnered across 5 sectors fashion, retail, sports, lifestyle and entertainment, to deliver immersive experiences, social games, digital marketing campaigns, virtual merchandise and loyalty reward programs that make companies money. It is most well known for transforming Forever 21 from an IRL trend fashion brand into a "Top 10 metaverse brand for 2023 listed among Prada, Gucci and Nike". ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse. Music by: Ari Dvorin

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves. In this episode we discuss: How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it's not enough to say your product will make your consumer happy anymore – your advertisement itself needs to create a joyful experience Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more How he wrote his latest book in 5 days using AI (ChatGPT) Creating brand experiences to effectively engage with Generation Alpha Guest Bio: Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author. ---------------------------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.