Culture is Changing: How Marketers Can Prepare For The Future Now

Quynh Mai, Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user-generated, collaborative content. 

In this episode we discuss: 

• Working with Kanye West on the “Life of Pablo” International Campaign
• Bringing Kylie Jenner’s Kylie Cosmetics into the Metaverse 
• Embracing Decentraland as the new platform for events and community 
• Why marketers need to respond and reiterate quicker than ever before

Guest Bio:

Quynh Mai who is the Founder & CEO of Qulture, a digital creative agency that helps their clients confidently embrace the near future.  

 

She has worked with global brands like Sephora, Nike, H&M, Google, L’Oreal, Yeezy and Ferrari and directly with tastemakers who have been at the forefront of cultural change including Kanye West, Kylie Jenner, Angelina Jolie, Annie Leibovitz, and Jennifer Aniston.

-------------------------------------------------------------------

About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. 

Music by: Ari Dvorin