Expert Edge Podcast

Not all coaches help clients make more money—but that doesn't mean you can't command premium prices. In this value-packed episode, Colin tackles the common challenge faced by relationship coaches, parenting experts, health advisors, and other transformation experts: how to sell your offer when your results aren't directly tied to dollars and cents. Drawing from his own journey as a life coach and the success stories of his students, Colin reveals three powerful strategies that will help you articulate value in a way that resonates deeply with potential clients: Learn to showcase the full transformation (beyond the surface-level benefits) Create a unique process that positions you as the only solution Master the art of helping clients quantify their own value (with the exact questions to ask) Whether you're struggling to fill your programs or simply want to increase your prices, this episode provides the practical framework to communicate the true worth of your services—even when you don't help people make money directly. Listen now and discover how to turn "I can't afford it" into "I can't afford NOT to work with you!" Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode259 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

For years, I thought making money as a coach or course creator had to be complicated—big launches, fancy tech, and endless prep. But the truth is, you're probably sitting on untapped income right now. You don't need more time or resources; you just need simpler strategies.In this episode, I share three quick, practical ways to start making fast, easy money using what you already have. If you're ready to simplify your business and boost your income without overcomplicating the process, this episode is for you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. Check out the Podcasts featuring Colin & Sarah: Part 1: https://www.expertedgepodcast.com/blog/episode244 Part 2: https://www.expertedgepodcast.com/blog/episode245 For all the show notes and links: https://www.expertedgepodcast.com/blog/episode258 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just "gets by," you'll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a more abundant identity. If you're ready to break through, this episode is for you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. Check out the Podcasts featuring Colin & Sarah: Part 1: https://www.expertedgepodcast.com/blog/episode244 Part 2: https://www.expertedgepodcast.com/blog/episode245 For all the show notes and links: https://www.expertedgepodcast.com/blog/episode257 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Scaling a coaching business doesn't have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this strategy helped Verena break past $1M and gave Lauren predictable growth in her business. If you're ready to scale smarter, don't miss this one! Sell From Stage Academy is currently open for just a few days. https://sellfromstageacademy.com Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode256 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Connect with Lauren Monique on Instagram: https://www.instagram.com/laurenmonique.business/

Imagine waking up to find new clients already signed up for your program—before you've even had your morning coffee. That's the magic of an automated client machine: a system that scales your business, drives consistent growth, and gives you the freedom to focus on what matters most. In this episode, I break down the common mistakes that keep coaches and experts stuck in manual, one-to-one work and share how to transition to a scalable, on-demand system. If you're ready to build a business that works for you (even while you sleep), this episode is a must-listen! Colinboyd.co/stages Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode252 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Discover the secrets behind high-converting offers that make potential customers say, "I need this!" Learn how refining your pitch can turn failure into multi-million dollar success. Explore the power of strategic bonuses that enhance the perceived value of your offer. Uncover the psychological strategies that focus on outcomes to simplify purchasing decisions. Plus, hear inspiring success stories of those who transformed their careers through effective marketing techniques.

As coaches and experts, we often strive for more—a bigger business, greater impact, financial freedom—but true prosperity begins within. What if abundance isn't something you chase but something you become? In this episode, I'm joined by Cathy Heller to explore a fresh, aligned approach to abundance. We unpack how your mindset shapes your results, why stepping into your power creates ripple effects for others, and what it really means to open yourself to effortless prosperity. If you're ready to shift from hustle to flow and step into the life you're meant to lead, this episode is for you! cathyheller.com/book Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode250 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

What's the key to keeping clients coming back? For coaches and experts, it's all about how you handle those critical first 100 days. Research reveals that if clients feel connected and valued early on, they'll stick around for years to come. In this episode, I sit down with customer experience expert Joey Coleman to explore how you can elevate your client relationships from day one. We dive into unexpected strategies that foster trust, create meaningful connections, and set the stage for long-term loyalty. If you're ready to transform how you engage with clients, this is the episode for you! JoeyColeman.com Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode249 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi

What makes someone a leader worth following? As a coach or expert, stepping into that role means you're declaring yourself as a guide, a leader—but that alone isn't enough. You need a spark that attracts people to you, a quality that makes you stand out: charisma. We've all seen it, even if we can't quite define it. So, how do you develop that magnetic presence? In this fan-favorite episode, I break down what charisma really is and share practical steps to help you cultivate it. Don't miss this one—it's a must-listen for anyone looking to inspire and lead! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode248 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima

Many coaches overcomplicate their work—whether it's their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this week's replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionable strategies that will help you cut through the noise and deliver a message that sticks. Here's what you'll learn: How to simplify your messaging into a clear and powerful tagline so you own a problem and become the go-to solution. 3 mental shifts Donald made that propelled him to become one of the most respected leaders in the expert business. 3 practical hacks to get out of a tight spot, whether it's cash flow issues or other business challenges. And much more! Don't miss this episode! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I'd love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode247 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima