Expert Edge Podcast The psychology of high converting offers
Jan 21, 2025
Discover the secrets behind high-converting offers that make potential customers say, "I need this!" Learn how refining your pitch can turn failure into multi-million dollar success. Explore the power of strategic bonuses that enhance the perceived value of your offer. Uncover the psychological strategies that focus on outcomes to simplify purchasing decisions. Plus, hear inspiring success stories of those who transformed their careers through effective marketing techniques.
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Colin Boyd's First Course Flop
- Colin Boyd's first online course flopped despite months of effort and a decent audience signup.
- He only made one sale on the lowest payment plan, leaving him devastated.
Offer vs. Program
- Colin realized the program itself was good; the offer was the problem.
- The offer is the "skin" around the program and can be changed without altering core content.
Refining Your Offer
- Ask your audience why they didn't buy and what would make the program a "heck yes."
- Implement feedback and refine the offer description; even small changes make a big difference.