Creator Economy Live

Send us a textIn Episode 46 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan dive into the latest updates in influencer marketing and the creator economy with special guest Lauren Flanigan, Head of Global Brands for Refreshments at Mondelez. Lauren brings her insights from working with iconic brands like Oreo, Ritz, and Cadbury, sharing her take on influencer strategies and brand performance. They also discuss Meta’s rumored AI search engine, the rise of retail influencers, and Instagram’s video quality downgrade.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Send us a textEpisode 45 features guest Michelle Miller, CMO of K18 - the haircare brand that has seen a meteoric rise in the last few years, being the #1 most discussed hair care brand amongst influencers. Tune in to hear about Michelle's time at UCSC with co-host Brendan Gahan, her early career in journalism, and her range of roles in luxury beauty brands (including Too Faced and Kosas Cosmetics). Also, hear Keith and Brendan discuss the huge impact long-form content such as podcasts and YouTube videos, may have had on this years USA election campaigns.This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Esraa Elzin, Influencer Marketing Lead at Instacart, shares insights from her journey through PR and beauty brands like Estee Lauder and LVMH. The conversation dives into TikTok's rise in social commerce and its impact on influencer strategies. Esraa discusses the transition from beauty products to grocery marketing and the essential role of storytelling. The episode also highlights challenges in engaging diverse influencers and the need for authentic connections in marketing, underscoring a shift towards quality creative content in the industry.

Send us a textIn Brendan and Keith's latest solo episode, they dive into Linqia's highly anticipated, 2025 State of Influencer Marketing Report and it's a treasure trove of data. It's survey based data from 200+ US enterprise marketers, and some of the top insights include a lot of useful stats around influencer budgets, Tiktok's potential ban and its impact on influencers, and using influencer content beyond creators feed.Also, get ready to get personal as Keith & Brendan discuss family holidays, entrepreneur newbies and awkward date run-ins. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Send us a textIn episode 42 of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with powerhouse influencer and Forbes 30 Under 30 honoree, Victoria Garrick Browne. From battling mental health struggles as a Division 1 athlete to skyrocketing to influencer fame, Victoria opens up about her inspiring journey.  This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.  🐄 Our Creators Of the Week (COW): Keith: DeMarcus Sawn: https://www.tiktok.com/@artbydemarcusshawn?lang=en  Brendan: Ross (Corporate Bro): https://www.linkedin.com/in/corporatebro/ Victoria: Max Browne: https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fmaxbrowne%2F%3Fhl%3Den&is_from_rle   👏 Our Brands Of the Week (BOW)  Keith: Guild - employed by Fortune 1000 companies to manage their education assistance benefits: https://guild.com/  Brendan: K18: https://www.k18hair.co.uk/?srsltid=AfmBOopiMKXQuKXhxwx1Z3RxLb6bxxz8QMogVsU3zPfQz5AZoiNNBDdw  Victoria: Rare Beauty: https://www.rarebeauty.com/?srsltid=AfmBOoraTpKJCfKlTbO8a6bgt7-5U62sbHhEoDg5O1e8yjUCugJ39hWI  

Send us a textKeith & Brendan talk with finance influencer Humphrey Yang running through his meteoric rise from a financial advisor to a social media powerhouse, the secret behind his multi-platform growth, and what brands get wrong when working with creators. This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.  🐄 Our Creators Of the Week (COW)Keith: Logan Moffitt’s cucumber craze: https://eu.usatoday.com/story/life/health-wellness/2024/08/15/tiktok-cucumber-boy-viral-recipes/74802440007/  Brendan: Haley Welch, Hawk Tuah Girl: https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fhay_welch%2F%3Fhl%3Den&is_from_rle  Humphrey: https://www.youtube.com/@isaaccarlton   👏 Our Brands Of the Week (BOW)  Keith: https://www.campaignlive.co.uk/article/away-debuts-influencer-heavy-campaign-film-promote-soft-shell-product-line/1880300  Brendan: Brent Underwood - Kickstarter: Board Game: https://www.board-game.co.uk/product/my-fathers-work-kickstarter-edition/?srsltid=AfmBOory5pUFMWoT0cl44g34GnOBcv34CJxyx6v6kP_wNg9LJt3W-cRj  Humphrey: Cirkul - a brand of water bottles that allow users to add flavor to their water with flavor cartridges, also known as Sips: https://drinkcirkul.com/pages/why-cirkul#:~:text=Cirkul's%20innovative%20bottle%20allows%20you,turn%20of%20the%20flavor%20dial.    Sign up to our newsletter This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas 4  5 February 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.  https://creatoreconomylive.com/ 

Send us a textIn this episode of Creator Economy Live, hosts Keith and Brendan chat with Danielle Ito, the influencer marketing lead at Notion, about her diverse experience in creator partnerships across brands like Taco Bell and Madison Reed. They deep dive into influencer marketing on LinkedIn as well as how affiliate marketing is integrating into creator marketing. As always, we cover the latest industry news, including the FTC’s crackdown on fake followers and TikTok’s growing dominance in video marketing. Plus, discover the top creators and brands of the week. Tune in for insights and trends shaping the creator economy.  👏 Our Brands Of the Week (BOW): Silk https://silk.com/  Outerknown:https://www.youtube.com/watch?v=BEGBX2eVe5w  Joe and The Juice https://content.joejuice.com/campaigns/nick-kyrgios   🐄 Our Creators of the Week (COW):  FOSTERTALK https://www.readfostertalk.com/  CR7Studios7 https://www.youtube.com/c/CR7Studios7  @hannahchody https://www.instagram.com/hannahchody/?hl=en   This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 4-5 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

Send us a textIn this episode of Creator Economy Live, Keith and Brendan welcome Lia Haberman, a leading voice in the creator economy and founder/author of ICYMI newsletter. Fresh from attending the first ever White House Creator Economy Conference Lia shares her takeaways and gives us a peek into the conversations that took place. Lia also dives into her impressive career from big brand activations, to the academic side of the creator economy.  🐄 Creators of the Week (COW):   Joel Bervell  MatPat  Theo Von 👏 Brand of the Week (BOW):   Dunkin’ x Artists Equity  Vegas Sphere  Patrick Ta This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 4-5 for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Send us a textICYMI, last week Keith and Brendan were joined by Nadya Okamoto, co-Founder of August, to record the second live edition of the podcast, in partnership with Creator Economy NYC.   Nadya is a force to be reckoned with in the creator economy. At just 25 years old, she's is founder of multiple companies, she has run for public office, AND amassed millions of followers across various platforms. Safe to say, this conversation blew us away. As a self-described "geriatric Gen Z," Nadya leverages her social media savvy to grow both her personal brand and her business. In the conversation, Nadya shares invaluable insights on how she scaled her brand using content creation and how social is feeding more and more into the political landscape. 🐄 Creators of the Week (COW): Skibidi Toilet Ilona Maher Nara Smith👏 Brand of the Week (BOW):   Kamala Harris Publicis

Send us a textOn this week's episode of Creator Economy Live, Keith and Brendan are joined by a household name in social medial marketing, Jack Appleby. Jack shares his journey from a college basketball player to a leading social media strategist. He offers valuable advice for aspiring B2B creators, discusses the most impactful platform for his work and what the future holds for brands using influencer marketing. Jack also reveals which of his posts garnered the most support and how he started his content creation journey on LinkedIn and with Future Social.Before Jack jumps in, as always, Keith and Brendan dive into the news, discussing whether we’re witnessing "The End of Peak Creator." They examine the shift towards niche influencers, TikTok’s explosion of micro-celebrities, and the changing landscape of mainstream media. 🐄 Creators of the Week (COW):   Timmc (@timmchiusano)  Sam Salem (@samuelsleeves)  Frankie Gaw ( @littlefatboyfrankie) 👏 Brand of the Week (BOW):   L’Oréal  UPS Store