Cannes we talk about Creator Marketing?

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From glasses of rosé to insightful sessions, tune in to hear what Keith and Brendan got up to at Cannes Lions International Festival of Creativity. One thing that couldn’t be ignored at the festival was how creators are becoming more and more integral in the advertising landscape. 

They highlight the growth of social-first and creator-first brands and the increasing presence of major platforms like Pinterest, Snapchat, and TikTok at industry events. The conversation touches on the challenges brands face in measuring the ROI of influencer marketing and the potential role of AI in content personalization and scaling. They also explore the significance of retail media networks and their convergence with the creator economy, suggesting that retail-driven influencer content will become increasingly important. 

🐄 Creators of the Week (COW): 

• Alix Earle (@alix_earle) 

• Brandon Marshall (@b_marshall) 

👏 Brand of the Week (BOW): 

• Spotify, LinkedIn, Yahoo 

• Pinterest