Creator Economy Live Navigating the Next Wave of Digital Influence đ
Tune in to this week's episode of the Creator Economy Live podcast, where hosts Keith Bendes and Brendan Gahan are joined by Jasmine Enberg, the esteemed creator economy analyst from eMarketer. Gain valuable insights into the evolving landscape as Jasmine shares her journey and perspectives since entering the industry.
Explore the latest industry developments, from the ongoing Instagram Vs YouTube ad revenue discussion to the increasing role of AI within the creator economy. Additionally, discover LinkedIn's recent venture into short-form vertical video and uncover innovative B2B marketing strategies reshaping the platform.
đ Creators of the Week (COW):
- Cynthia Huang Wang (@cynthiamhuang) - Beauty & Lifestyle creator sharing life in SF as a corporate girlie, with past experiences at RealReal and Eat Just.
- Swagdog697 - Dachshund on rooftop in Brooklyn playing keyboard set to music, with the same footage repurposed over and over to different songs, boasting 435k followers on IG.
- Aerithgirl - A "niche tea lady" with 320,000 followers on TikTok.
đ Brand of the Week (BOW):
- April Fools' standout brands including Dunkin, Duolingo, 7-Eleven, and Oura.
- Athletic Brewing â the non-alcoholic beer that tastes just like... beer.
- Kiehlâs, for bringing brand trips back to the conversation.
This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to â hello@linqia.comâ to speak with an influencer expert.
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This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.