

Everything Product Podcast
Sid Saladi, Phani Vuyyuru and Srinath Kotela
ππ Welcome to Everything Product, the ultimate channel for product management and tech lovers π€β€οΈ! Whether you are a product manager, a developer, an entrepreneur, or just a curious geek, you will find something here to tickle your fancy ππ.
https://www.youtube.com/@everythingproduct
On this channel, you will learn how to create awesome products, master the latest technologies, and stay on top of the game in the fast-changing π of tech. You will also get to see us talk about cool tech, interview product leaders, and share stories from the experts and innovators in the field π§ π.
https://www.youtube.com/@everythingproduct
On this channel, you will learn how to create awesome products, master the latest technologies, and stay on top of the game in the fast-changing π of tech. You will also get to see us talk about cool tech, interview product leaders, and share stories from the experts and innovators in the field π§ π.
Episodes
Mentioned books

Dec 17, 2023 β’ 57min
E71 - Personal Branding for PMs | Ketaki Vaidya (AI Product Manager at Oracle)
Welcome to another exciting episode of Everything Product. Ketaki Vaidya, an AI product manager at Oracle, joins us this week to discuss personal branding, networking, transitioning into product management, building product sense, and her day-to-day work in AI product management.
Ketaki hosts a podcast, "Personal Branding for Professionals" which shares career development strategies to help professionals build a successful career in tech. Today, the podcast serves as a career development resource for over 7000 professionals. As a woman in tech, she is involved with various initiatives like the 1 Million Women in STEM and Women in Data Science that are addressing the gender gap in the industry. She has been featured in the Entrepreneur Magazine, Mind the Product blog, and the 1 Million Women in STEM campaign for her work.
- Podcast: https://www.youtube.com/c/KetakiVaidya
- LinkedIn: https://www.linkedin.com/in/ketaki-vaidya08/
Newsletters to follow for PMs:
https://www.mindtheproduct.com/
https://substack.com/@marilynika
https://www.lennysnewsletter.com/
https://tpgblog.com/
Product Case Study: https://medium.com/@tearthemdown
Follow Everything Product on Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o
Timestamps:
0:00 - Introduction
1:30 - Ketaki's motivation and community involvement
4:00 - Time management and work-life balance
6:25 - Personal branding tips
9:00 - Effective networking
12:00 - Becoming a mentor
13:14 - The power of storytelling
16:00 - Transitioning from engineering to product management
25:40 - Building product sense
36:00 - A day in the life of an AI product manager
46:10 - How AI product management differs from traditional product management
50:10 - The future of AI product management
52:00 - Favorite books, newsletters and podcasts
54:00 - Tips for early career product managers
#productmanagement , #personaldevelopment , #personalbranding , #networking, #mentorship, #ai , #Oracle, #podcast #productdevelopment

Dec 13, 2023 β’ 32min
E70 - Optimizing Product Success: The Power of OKRs for Monumental Impact
ποΈπ Welcome to the Everything Product podcast! In this episode, product managers Srinath Kotela, Phani Vuyuru, and Sid Saladi π§π½βπΌπ§π½βπΌπ§π½βπΌ deep-dive into the concept of OKRs (Objectives and Key Results) and how they can help prioritize goals π― and initiatives for product teams.
π§ If you're a product manager seeking practical advice on setting and achieving goals for your team, this podcast episode is a must-listen.
π’ We provide clear explanations and real-world examples of how to use OKRs effectively in your day-to-day work. πΌ Don't miss this opportunity to learn from experienced product managers and elevate your team's performance! π
Highlights:
- What are OKRs
- When do product Managers use OKRs in the product-building process
- Discover how OKRs can help product managers prioritize tasks effectively π
- Understand the difference between outputs and outcomes and why it matters π
- Gain insights into best practices for setting and monitoring OKRs to hit company goals π₯
- Pitfalls of OKRs
Chapters:
0:00 - Introduction
1:00 - Explanation of OKRs concept and their significance
2:00 - Detailed example of setting an OKR
5:30 - Reminder to subscribe to 'Everything Product'
6:00 - Outcomes Vs Outputs
9:30 - Antipatterns for OKRs
13:00 - The importance of defining OKRs collaboratively
16:00 - Tips for successful OKR implementation
18:00 - What is the best cadence to do OKRs
20:30 - The role of leadership in setting OKRs
23:00 - Final thoughts on OKRs and wrap-up
24:00 - Pitfalls of OKRs
26:30 - Tips for Organizations implementing OKRs
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o

Dec 3, 2023 β’ 45min
E69 - Product Experimentation | Vishal Kapoor (Sr. Director at Shipt)
Welcome to another episode of Everything Product. In this podcast, we had an engaging conversation with Mr. Vishal Kapoor, a Product Executive who has built, launched, and scaled products at Amazon, Microsoft, Yahoo, Zynga, Lyft, and Shipt, impacting $Billions of P&L. He is passionate about solving audacious problems through a principled, outcome-oriented, and collaborative approach.
We had an insightful discussion on product experimentation, OKRs, and strategies for marketplace products. He shares tips on goal-setting, metrics tracking, and ramping up experiments. Other topics include prioritization frameworks, stakeholder management, career growth, and his favorite books/podcasts.
Connect with Vishal - https://www.linkedin.com/in/vee/
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o
Timestamps:
0:00 - Introduction
0:49 - Experimentation in product development
6:00 - Setting goals and objectives for experiments
10:09 - Tackling complex marketplace scenarios
18:01 - Balancing metrics and qualitative factors
23:02 - Managing 0 to 1 and unmeasurable projects
25:14 - Personal growth and giving back
29:13 - Favorite books: High Output Management, Alice in Wonderland
35:14 - Favorite podcasts: Everything Product, How I Built This
#productmanagement #startup #productledgrowth #podcast #interview #learning #productdevelopment #productexecution #zerotoone #scale #cpo #intuit #microsoft #slacklife #investor #shipt #metrics #okr #prioritization

Nov 27, 2023 β’ 52min
E68 - How to Build and Grow 3 Way marketplaces - Part 1
Welcome to another episode of Everything Product. In this podcast, we had an engaging conversation with Mr. Vishal Kapoor, a Product Executive who has built, launched, and scaled products at Amazon, Microsoft, Yahoo, Zynga, Lyft, and Shipt, impacting $Billions of P&L. He is passionate about solving audacious problems through a principled, outcome-oriented, and collaborative approach.
He shared insights into running a successful 3-way marketplace, and how Shipt balances demand, supply, and inventory to optimize the experience for customers, retailers, and delivery partners. Vishal also discusses prioritizing growth vs profitability, ensuring product quality and market fit, and keeping the end customer at the heart of decision-making.
Connect with Vishal - https://www.linkedin.com/in/vee/
Highlights for Product Managers:
- Starting out by finding product empathy and intrinsic motivation (6:50)
- Understanding network effects for marketplaces (14:11)
- Key metrics: Growth, profitability, product quality/market fit (43:31)
- Balancing customers, retailers, and delivery partners (29:02)
- Managing the "elusive" problem of product quality (44:33)
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o
Timestamps:
0:00 - Intro
0:55 - Vishal's Journey
12:01 - Managing the algorithmic systems for order fulfillment at Shift
15:25 - Explaining the complexity of 3-sided marketplaces
23:31 - The economics and levers of balancing supply and demand
26:05 - Adding inventory as another variable to control
35:20 - Eyeballs vs transactional business models
45:07 - Prioritizing bug fixes versus quality issues
#productmanagement #productdevelopment #podcast #interview #products #growth #shipt #learning #engineering

Nov 19, 2023 β’ 38min
E67 - [Part 2] How to scale a startup from 0 to N - Top Secrets from CPO
Join us for an insightful podcast with James, a veteran product leader, as he shares key insights on product-led growth, business unit economics, and how to foster innovation within large enterprises.
Key Highlights:
- How to align OKRs and roadmaps to your company's overall business goals
- Leveraging usage data and internal dogfooding to validate product ideas
- Key attributes of successful startup founders like analytical thinking and salesmanship
- Advice for startup founders on identifying big markets, solving frequent pains, and getting distribution right
- Managing change when transitioning pricing models and packaging for customers
Tags:
#productmanagement #productledgrowth #innovation #startups #saas #products #podcast #
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o
Timestamps:
00:00 - Introduction
01:05 - Transitioning from a startup to a scaleup
02:10 - Aligning OKRs with business goals
04:00 - Improving business unit economics
06:10 - Fostering innovation in large enterprises
08:30 - Evaluating startup ideas
11:30 - Distribution mechanisms for startups
14:40 - Validating ideas by dogfooding
17:30 - Key attributes of successful founders
20:10 - Getting startup advising opportunities
23:25 - Qualifying startups to advise
25:00 - Early signs for startups to course-correct
27:40 - Holistic thinking beyond just the product
30:15 - Migrating customers to new pricing models
32:10 - Book recommendations for PMs
34:15 - Favorite podcast for learning & entertainment
35:40 - Final tips for startup founders

Nov 12, 2023 β’ 30min
E66 - How to scale a startup from 0 to N - Top Secrets from CPO
James π¨βπ», product visionary, reveals his secrets to π growth from leading product at Microsoft, Slack, and Spendesk.
James emphasizes the importance of honing your skills and developing core competencies early in your career at established companies. This will set you up for success later if you want to branch out on your own.
James dives into how to identify when you've achieved product-market fit - it's when you have organic pull from users who find inherent value vs. having to push your product through heavy marketing.
Highlights:
π‘ Building core competencies early on
π Defining product-market fit
βοΈ Startup to scaleup mindset shifts
π― User-centered design
π Frictionless onboarding
Timestamps:
0:00 - Introduction
1:05 - James' background
2:02 - Icebreaker question for James
3:04 - Building core competencies early in your career
4:11 - James' insights on responsible AI
4:30 - Key differences between startup and scaleup
5:02 - Importance of focusing on the problem, not solution as a PM
6:05 - Defining product-market fit
7:04 - Making the transition from startup to scaleup
8:16 - Putting the user at the center of the universe
9:49 - Prioritizing simplification and onboarding
11:19 - Diagnosing issues when taking over an existing team
12:31 - Taking a servant leadership approach
13:39 - Identifying friction points across startup teams
14:02 - Addressing challenges methodically vs all at once
15:00 - PMs as glue between engineering, sales, marketing etc.
15:53 - Building the plane as you're flying it
16:35 - Transitioning from product focus to team focus
17:12 - Onboarding and integrating an acquired startup team
18:41 - Core functions of a tech company
19:06 - Diagnosing your team's needs as a PM
20:28 - Turning product-market fit into a science
21:22 - Using revenue predictability to determine product-market fit
22:46 - Flipping product strategy based on user research
23:33 - Putting the user at the center of the universe
24:43 - Onboarding funnel optimization enabled Slack's growth
25:07 - Solving onboarding before building features
26:58 - Avoiding feature creep as a PM
28:05 - Onboarding as the key to subscription businesses
29:16 - Staying focused on creating end user value
30:00 - Part 2 coming next week!
π Don't forget to like, comment, and subscribe for more amazing content every week!
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o

Nov 5, 2023 β’ 46min
E65 - Growth Hacking tips from CPO at Next Insurance
ποΈ Welcome to another insightful episode of Everything Product, where your hosts Sid and Srinath dive deep into the world of product management with the incredible Effi Fuks-Leichtag! π
In today's episode, we're exploring the multifaceted journey of product management, from climbing the career ladder πͺ to mastering the art of leadership π€. Effi, with her extensive experience in the tech industry, shares her valuable insights on how to create a massive impact in your role and what it truly takes to go from zero to one π±.
π We'll unpack:
Career Growth: How to navigate the path from entry-level positions to product leadership π.
Creating Impact: Strategies to make your mark and drive product success π₯.
Zero to One: The process of building products from scratch and bringing new ideas to life π¨.
Product Execution: Why it's the cornerstone of product management and how to excel at it π―.
Growth Hacking: Tips and tricks for achieving rapid growth in a competitive market π.
π€ Whether you're a budding product manager or a seasoned pro, this episode is packed with actionable advice and thought-provoking discussions designed to elevate your product game.
So, grab your headphones π§, hit play, and let's get ready to unlock the secrets of product management with Effi Fuks-Leichtag!
π Don't forget to like, comment, and subscribe for more amazing content every week!
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o
#ProductManagement #CareerGrowth #Leadership #ZeroToOne #ProductExecution #GrowthHacking #Podcast #Innovation

Oct 31, 2023 β’ 44min
E64 - Our Favorite Emerging AI innovations
Delve into the forefront of AI innovations, including AI image generation, Bard Enhancements, 'X' Audio and Video Calls, Apple Watch's Double Tap Gesture, the rise of Stable Diffusion, and the future of AI Chat Assistants. Tune in for a thrilling exploration of what the tech world holds next!

Oct 23, 2023 β’ 28min
E63 - The Art of Using Data to Build Better Products Without Drowning in It
Explore the world of data-driven product management and its impact. Dive deep into the challenges faced by product managers on popular social media platforms, unpacking Instagram and Twitter. Learn about understanding target audiences, prioritization, and effective decision-making using data. Discover the importance of market research and analyzing competitors' strategies. Explore the tools used for data analysis and the use of customer behavior tracking apps. Emphasize the value of data-driven decision-making and the need for customer feedback in product development.

Oct 16, 2023 β’ 37min
E62 - Product Management: Deep Dive into Experimentation
In this product management podcast, we deep dive into experimentation and hypothesis testing. Learn when and how to use techniques like A/B testing, multivariate testing, usability testing, and surveys to validate product ideas.
Key Highlights:
A/B testing allows comparing two versions of a product to see which performs better (0:42)
Define goals and exit criteria before starting an A/B test (10:54)
Multivariate testing allows testing multiple variables at once (13:59)
Usability testing provides qualitative feedback by observing users (17:49)
Surveys can help quickly validate interest in potential features (25:26)
Have an experimentation mindset and focus on data (36:22)
0:00 - Introduction
0:42 - Why experimentation is important
2:15 - A/B testing examples and pitfalls
8:12 - Multivariate testing examples
13:47 - Usability testing examples
18:03 - Other types of testing
25:08 - Bad times for testing
27:23 - Experimentation for backend systems
31:19 - Generating hypothesis ideas
34:58 - Tips for successful experimentation
Follow us on:
Spotify: https://anchor.fm/everythingproduct
Learn more about the hosts:
Phani - [https://www.linkedin.com/in/phanivuyyuru]
Srinath - [https://www.linkedin.com/in/skotela/]
Sid:
LinkedIn - [https://www.linkedin.com/in/sidsaladi/]
Newsletter - [https://sidsaladi.substack.com/]
Twitter - [https://mobile.twitter.com/Sidsaladi]
π Here are more resources for you
π The Ultimate PM Launch Pad - Blast Off Your Career Now! π
https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt
π§° Master the PM Toolkit - Equip Yourself for Success! π§°
https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE
β‘οΈ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! β‘οΈ
https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o
Tags:
#productmanagement #expΓ©rimentation #abtesting #multivariatetesting #usabilitytesting #hypothesis #hypothesistesting #analytics #data


