E69 - Product Experimentation | Vishal Kapoor (Sr. Director at Shipt)

Welcome to another episode of Everything Product. In this podcast, we had an engaging conversation with Mr. Vishal Kapoor, a Product Executive who has built, launched, and scaled products at Amazon, Microsoft, Yahoo, Zynga, Lyft, and Shipt, impacting $Billions of P&L. He is passionate about solving audacious problems through a principled, outcome-oriented, and collaborative approach. We had an insightful discussion on product experimentation, OKRs, and strategies for marketplace products. He shares tips on goal-setting, metrics tracking, and ramping up experiments. Other topics include prioritization frameworks, stakeholder management, career growth, and his favorite books/podcasts. Connect with Vishal - https://www.linkedin.com/in/vee/ Follow us on: Spotify: https://anchor.fm/everythingproduct Learn more about the hosts: Phani - [https://www.linkedin.com/in/phanivuyyuru] Srinath - [https://www.linkedin.com/in/skotela/] Sid: LinkedIn - [https://www.linkedin.com/in/sidsaladi/] Newsletter - [https://sidsaladi.substack.com/] Twitter - [https://mobile.twitter.com/Sidsaladi] 💎 Here are more resources for you 🚀 The Ultimate PM Launch Pad - Blast Off Your Career Now! 🚀 https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt 🧰 Master the PM Toolkit - Equip Yourself for Success! 🧰 https://www.youtube.com/playlist?list=PL0KSCr65RCTM4acJOjQYFvOVMzfiEFlqE ⚡️ Stay Ahead of the Tech Curve - Charge Your Knowledge Now! ⚡️ https://www.youtube.com/playlist?list=PL0KSCr65RCTMvYe4lAYpfdbDoNdPbA33o Timestamps: 0:00 - Introduction 0:49 - Experimentation in product development 6:00 - Setting goals and objectives for experiments 10:09 - Tackling complex marketplace scenarios 18:01 - Balancing metrics and qualitative factors 23:02 - Managing 0 to 1 and unmeasurable projects 25:14 - Personal growth and giving back 29:13 - Favorite books: High Output Management, Alice in Wonderland 35:14 - Favorite podcasts: Everything Product, How I Built This #productmanagement #startup #productledgrowth #podcast #interview #learning #productdevelopment #productexecution #zerotoone #scale #cpo #intuit #microsoft #slacklife #investor #shipt #metrics #okr #prioritization