

Flow State Business
Ruby Lee
Welcome to the Flow State Business Podcast. I’m a soul-led female entrepreneur and Energetics Business Coach and my mission is to help intuitively aligned coaches meet their first million dollars in their online business. I share openly on topics such as money, wealth-building energetics, and the strategies that took me from zero to multiple 7 figures in less than 3 and a half years.This podcast is filled with strategy, the teachings of flow state and proven tactics to help you think about entrepreneurship as a way of being, not just a way of doing. Infused with teaching from my 8 signature phases to get to six figures in flow, we’ll dive deep into an alchemy of topics including mindset, online business strategy, wealth creation and so much more! I share interviews with other female entrepreneurs, teachers and leaders who have found their own way to grow a successful business in flow. The solo episodes will leave you feeling ready to take inspired action, create your own flow state in business and become even more empowered to live your most authentic and abundant life. A little more about me…A few years ago I decided that I had to scratch the entrepreneurial itch. I quit my job as a tech start-up recruiter and went all in as an online coach. Along with my hubby, we created a global coaching brand, travelled the world as digital nomads with our two kids and in 3 years, grew a multi-million dollar business. It took a lot of trial and error, trying out new strategies and of course daily discipline to get this far so quickly. But after some time, the hustle got tiring. I was frustrated with my lack of progress, feeling caged by my own limiting beliefs. I didn’t want to just create another J-O-B, I desired to experience freedom.In search of freedom, I turned to the inner work and found modalities like astrology, hypnotherapy, meditation and journaling to find ME again. I discovered ways to re-shape my reality and unlock my hidden strengths - as I became my true, unapologetic self, I rapidly grew my business to 7 figures with ease. Now I incorporate these teachings into my coaching philosophy. I blend energetics with proven business principles to create massive growth for my clients. I’m a top-rated Forbes business coach and LOVE every single day in my business and life. Ready to dive in? Then start bingeing!xo Ruby
Episodes
Mentioned books

Oct 28, 2022 • 34min
WTF is Customer Lifetime Value? The reason why I keep making moolah without launching
Send us a textA lot of my clients ask me how exactly I make the money that I do when they don’t see me launching. How is there so much flow and spaciousness in my day and the sales keep coming in? There are so many factors involved with this, but one big strategy that doesn't require a lot of work, and sure does pay off is the concept of secret offers. This links directly to your customer lifetime value, which is how much money you can expect to earn from each customer over the course of their business with you. In this episode, I’m sharing exactly how I use secret offers in my business to keep my clients coming back for more, giving them extra delightful ways in which they can better themselves as a coach and mentor. It’s amazing for them and it’s amazing for the business. There is so much opportunity to have multiple offers on the table with existing clients, people who have just bought from you and those who are interested to buy from you. This is something that a lot of business owners don’t realise and they’re missing out on a lot of potential with current clients who are wanting to go deeper. In this episode, I talk about what customer lifetime value is and how this secret offer strategy will help to increase the bottom line of your business for years and years to come. I talk about upselling, down selling and cross selling and doing it in such a way that doesn’t feel sleazy. For me, sales never feels awkward or inauthentic. It’s relational, not transactional. Stay tuned to the end where I share an exact Voxer message I sent to one of my clients to offer them what I call my “lux upgrade”. It’s fun, it’s flowy, and it’s easy. And this is the way I do business!Think about what offers you have that could further your existing clients’ experience with you. What are some ways to upsell to your clients without being pushy? Let the universe guide you with the most innovative solutions and the most flow based way to expand your impact to your soul led clients. I know you’re going to love this episode with so much tangible and strategic insight. Let me know how you go!LINKS:Send me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Oct 25, 2022 • 24min
Playing Big No Matter What: How to Rewire the Narrative Around Money
Send us a textI love talking about money. Abundance, wealth, money, I’m here for it! And because I’ve done a lot of work to heal my relationship with money, I’m able to honour the fact that money is a resource that allows me to do whatever I want with it. For a lot of people though, the narrative around money is that it’s too hard. It’s scary, it’s unknown, it’s out of reach. So I want to broach that topic today to talk about playing big no matter what, and learning how to rewire your narrative around money through everyday life situations. In this conversation, I’m bringing things down to a really relatable everyday context and sharing some of the specifics in my day that really help me play bigger and think bigger with money.I share some more details around my money story, having grown up with a father who was an epic gambler. A lot of my childhood experiences taught me that money was incredibly unsafe, it ruined families and it was the worst thing in the world. But money isn’t the problem. The problem is the belief you've attached to money. So in this episode, I’m sharing a really practical way you can begin to require the narrative you have around money and begin to step into more freedom and abundance around wealth.As I share my story and the way I think big with money in everyday situations, I hope it inspires you to look at your own money narrative. Think about where you might need some healing in your own life and look at ways in which you can come face to face with some of your greatest fears that relate to money. Money is a resource that enables us all to make a huge impact on the world and live in flow with abundance. Start playing big no matter what!LINKSCheck out Queen of Coin here Send me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Oct 21, 2022 • 39min
Money mindset, origin story and wealth philosophy with Michael Poon
Send us a textI’m doing something a little different today and I’m so excited to be joined by my amazing husband and business partner, Michael Poon. In this episode, Michael and I chat about our money story, our wealth philosophy, and some really practical ways in which we manage our money.Michael and I take the approach in our relationship and business where I am the one who brings in the money, and he is the one who makes it grows.This chat gives you a behind-the-scenes insight into our money journey and as you’ll hear, our story is much more complex than just two corporates quitting their day jobs.I know there is a fear out there of not knowing what to do with the money once you’re making it. And while we’re not financial advisors, it’s always nice to hear how someone else does it, as well as their philosophy around building wealth.Michael shares his money story, how his upbringing influenced his decision to study economics and accounting, and his decision early on to be a saver-spender (instead of being a spender-spender like I used to be!).We talk about what it was like to come together as a couple with two very different approaches to money, how I thought he was a gambler when we first met, and how my money mindset was transformed by his approach. Michael is so clean energetically around money and has been such a healer of my money mindset. Debt is no longer part of our story.Michael shares how he approached and managed our money through the phase of our business growth, from six figures, one million and multi-million dollar growth stages. He dives into practical aspects like the importance of being disciplined and carving money off for tax, and how he re-invested our profits in the early stages of our business for learning and development.We also chat about Michael’s investment philosophy, how this has evolved over the years and his newfound interest and passion for trading as a form of investment.This is such a practical and fun episode! Michael carries great energy and I know you’ll love hearing the details of how we got to where we are today.LINKSSend me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Oct 20, 2022 • 26min
What I've learned from the worst coaching experiences ever
Send us a textI’m sure we’ve all had experiences in the coaching world where things don’t play out as expected. We’re all human, we all make mistakes, but some of the experiences I’ve had with coaches have taught me a lot about what NOT to do in my own business.Every experience is an opportunity to learn so this is a bit of a fun episode, looking back on some of the craziest experiences I’ve had in the coaching industry and the lessons I came away with.I’m not naming any names, because the purpose of this episode isn’t to slight any individuals. But by sharing some of the worst coaching experiences I’ve had, I hope it helps you become a more powerful, more aligned coach and aware of the way you show up when working with your clients.These terrible coaching experiences have been the greatest teachers for me when it comes to customer standards and client excellence. I learned about humility, professionalism and knowing what to share and what not to share with clients. And if you can learn to take the lessons from bad experiences, you’ll be a better CEO and entrepreneur because of it.Some of these experiences left me angry, frustrated and simply stunned at the behaviour of some people! But I’ve learned about caring for clients and having basic respect for paying customers. After some of these coaching experiences, I was more inspired than ever to hold my brand to integrity, show up for my clients in a professional manner and continue to hold space for them energetically.So, have a laugh with me as I share some of the worst coaching experiences I’ve ever had and the valuable lessons I learned from them all. LINKSSend me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Oct 18, 2022 • 5min
Welcome to Flow State Business
Send us a textIt’s a brand new era with a brand new name for the podcast and I’m SO excited to embrace this fresh season of Flow State Business. When I began my podcasting journey 4 years ago, I was all about the hustle. I mean, the podcast literally used to be called Own Your Hustle! Then after traveling the world, it became so clear to me that it was time to create my beautiful brand, Richuals. Throughout this season I explored spirituality and what it meant for business. I began learning so much about my higher self and integrated my discoveries into the courses and programs I created. Along this journey I’ve discovered the magic of energetics. I began to study the teachings of flow state and what it looks like to live and do business in perfect balance with the universe. I began learning, teaching and embodying this, understanding that when flow state is achieved, all the possibilities of the universe are open to us. Now, the time is right to claim that this is what I stand for as a self made, multiple 7 figure woman in business.In this beautiful new era of the podcast, I’ll be sharing on all things flow state in business - stepping out of hustle and grind and moving into flow based strategies, being comfortable in the state of change and evolution and creating a thriving flow state business filled with abundance, creativity, spaciousness and joy.LINKSSend me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Oct 11, 2022 • 29min
A Week in the Life - Gratitude + business update from a multiple 7 figure entrepreneur
Send us a textI’ve had the most beautiful week with so much happening in my business so I thought it would be fun to share a ‘week in the life’ episode today. With so much to be grateful for, I’m sharing the week that’s been, what my schedule has looked like, how business is going and what happens in the life of a multiple 7 figure entrepreneur. I talk about my recent trip away and the spontaneous short launch for my brand new group experience, Story. Launching doesn’t have to be a strategic month long process and I talk about my energy around this and how I’ve learned to flow to launch with ease.We’ve also been putting a lot of work into a new 4 part Live stream series called The Art of Authentic Branding and I talk through the strategy around this, building out the funnel and what’s coming up next in the business. Of course, as a very active and hands on coach, I had so many incredible conversations with my private clients and I share some of their wins, and the beautiful energy that we have together. Business is never stressful for me and I’m always be leaning into peace and what feels good.Tune in to the end where I share a beautiful affirmation and meditation moment to help you release whatever might be feeling heavy right now. If you’re doing things in your business that don’t feel good, there is always an opportunity to turn it around and find expansion. I hope this episode inspires you and leaves you feeling grateful for the abundance that is already surrounding you today.LINKSDownload the Art of Authentic Branding here Send me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Oct 4, 2022 • 16min
The Daily Richual - Social media chats & holding up the mirror to my own accountability
Send us a textYou know those things you say you want to do but don’t end up doing?There are so many reasons why we tend to get in our own way sometimes but today I’m encouraging you to come back to your intentions and prioritise what your heart really wants to do. This episode is a live training call from my daily coaching program, The Daily Richual, where we talked about social media platforms, podcasting and how I’ve been holding up the mirror to my own accountability. I’m calling myself out for not doing the work that I said I wanted to do!In this training call, we chatted a lot about social media, showing up on different platforms like TikTok and Instagram and how you just need to put content out there to gain visibility. Don’t let perfectionism get in the way! Do something crazy and have fun with it!If you want to finish the year strong, take a look at how your actions line up with what you say you want to do.What are your priorities? And ask yourself, “am I making excuses for this thing TO happen or not to happen?” LINKSSend me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Sep 27, 2022 • 42min
Find business besties who make you feel safe to be powerful - Astrology queen, Natalia Benson
Send us a textTo say I’m honoured to introduce my guest today is the understatement of the year. In many ways, Natalia Benson was the catalyst for me exploring spirituality, accessing my highest self and doing it in a way that is so abundant, open and free. Natalia has played a huge role in the foundations of my business and I am SO incredibly grateful to share this divine conversation with her today. For those who don’t know, Natalia Benson is a Spiritual Business Strategist, Money Mentor, Astrologer, and an absolute abundance and wealth queen. With a mission to see women empowered with the ability to create their own revenue streams, Natalia is deeply passionate about all things women’s empowerment and spirituality. Her methods are rooted in both pragmatic action steps that create space for miraculous results, paired with surrendered beingness & patience with the process, which allows space for the magic.In this episode, we start by diving into how Natalia got started in business and how her love for tarot and astrology began when she was healing from drug and alcohol addiction. We talk about the dynamic with her family when she was a young entrepreneur, and how she had to keep trusting her heart, even when her parents wanted to steer her away from entrepreneurship. We talk about business besties, and what it’s like to be around other women who make you feel safe to be powerful. Natalia talks about how jealousy often plays out in relationships with other women, but that we can choose to transmute envy into inspiration. It wouldn’t be a conversation with Natalia Benson without exploring astrology and we do this in such a beautiful, organic way. Natalia shares how understanding your north node can have such a huge impact in the way you show up in life and business and letting yourself be immersed in the complexity of the system so you can see the opportunity inherent in every part of your chart. I know you are absolutely going to LOVE this episode and the peaceful, inspirational and empowering energy that Natalia carries. Enjoy x LINKSCONNECT WITH NATALIA BENSON:Instagram:https://www.instagram.com/natalia_benson/Website:https://www.nataliabenson.com/Podcast:Natalia Benson The PodcastMagical Women & Money1:1 MentorshipSend me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Sep 20, 2022 • 22min
A look into my journal entries
Send us a textI’m doing things a little differently today and I’m so excited to share this episode. I’m giving you a behind the scenes look into my journal entries and how things manifested in my life and business. For me, journaling is setting the intention around how I want to receive universal blessings and how I choose to tune into the divine. Even if I’m experiencing negative emotions and things aren’t going the way I want them to, I never write anything negative. As a light worker, I always journal in a way that calls in the frequency that I want to be carrying. In this episode, I share 3 specific journal entries from this year and talk about what was happening behind the scenes in life and business at the time. It was so incredible to reflect on these moments in my life and I share why I chose to journal in the way I did and exactly how my desires were manifested. To achieve success as an entrepreneur, there is an incredible amount of work that goes into building resilience and perseverance. For me, journaling has helped me exercise a muscle that has been an integral part of my entrepreneurial journey. I always journal to activate what I feel inside, to call in what my heart is longing for and to celebrate the wins before they even happen.I hope you love this episode and enjoy hearing about my journaling process and the power it can have in your own life and business. LINKSCheck out my journaling course Call It In here Enter the code RICHUALSPODCAST to receive 10% off.Send me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok here

Sep 13, 2022 • 17min
Money Chats - Wealth, investment & income flow
Send us a textWhen I first started my business, I knew I wanted to approach it from a wealthy woman perspective. For those of you who want to go beyond sales and start living in surplus, you’re going to love this episode. I’m talking all about wealth, investment, income growth, and the discipline behind it all that leads you into those next level lifestyle goals. As I’ve been chatting with my financial team about building up my wealth portfolio, I’ve been so energised knowing that I live in an uncapped universe. I talk about the momentum in getting to your first $10k months and how I built a financial runway for myself so that I didn’t have to be restrictive in the way I operated in business. I share how I reinvested the majority of my profit back into the business and how this initial capital investment allowed me to focus on my zone of genius and build more and more momentum. It’s so important to build an energetic connection to financial stability and have a support system behind you. This is what will enable you to operate your business with those wealthy woman vibes. Check it out!LINKSSend me a DM on INSTAGRAM 📸 hereSubscribe to my YOUTUBE channel here Check me out on TikTok hereCheck out Queen of Coin here Enter the code RICHUALSPODCAST to receive 10% off.