eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.What You Will Learn TodayHow to use your Shopify data to improve customer lifetime value.Benefits of segmenting customers based on buying behavior and value.Use RFM modelling for marketing and retargeting to bring back newly acquired customers with high order value.How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.Links And Resources MentionedOmniconvertReveal Shopify AppCustomer Value Optimization CourseListener Bonus - $250 Off The CVO Course - thanks Valentin!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, my guest is James Hotson the VP of Partnerships from Thankful. Its mission is to give every customer access to great service by giving every Shopify brand the technology to deliver it. With Thankful on call 24/7/365, your business can scale and increase customer satisfaction without spiraling costs.You can let technology do what technology does best so your humans can do what they do best; with Thankful on your team, human support staff can invest more time building customer engagement, and less time with repetitive tasks.Notable Shopify brands like Untuckit, Puravida Bracelets, MeUndies, Blenders Eyewear, Bombas, Morphe, and many more, all trust Thankful to power intelligent automation for their businesses, which leads to world-class customer service.What You Will Learn TodayHow technology is solving the pain, sorrow, and desperation that customers feel when they are forced to interact with customer service.How AI in customer support doesn't have to be an all-or-nothing mindset.How deep learning and natural language processing can take the right actions based on the intended meaning from your customer.How to scale multichannel support where your customers want to communicate - such as social media, SMS, chat, and email.Links And Resources MentionedThankfulThankful Case StudiesThankful demo with impact analysis + a free pair of Blenders Blue Light Blockers!UntuckitPuravida BraceletsMeUndiesBlenders EyewearBombasMorpheThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released. Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Alex Beller the Co-Founder and President of Postscript. They are a Conversational Commerce Platform and a Shopify Plus Certified App Partner.They help Shopify merchants get more ROI and build better customer relationships via text messaging. Using Postscript, you’ll be able to easily grow your subscriber list, create targeted text marketing campaigns, and most importantly, have the ability for two-way conversations with customers.For those listening today that have not implemented an SMS strategy yet, Postscript can help you get started by syncing your Shopify store data and literally, within a few minutes, you can activate default text marketing automations like abandoned cart recovery, shipping notifications, welcome series, and loyalty offers. This will give your revenue an immediate bump!What You Will Learn TodayThe rapid shift of consumer expectations.Why SMS has low unsubscribed rates, higher engagement, higher ROI, and happier customers.Why an emotional connection to your brand will help you win over Amazon.Thinking beyond marketing and how to have a seamless conversation and relationship with your subscribers.Links And Resources MentionedPostscriptPostscript Shopify AppFree SMS Strategy Audit30 Days Free With Unlimited Texts To Get Started - mention "eCommerce Fastlane" when you signup. - Thanks Alex!SMS Marketing CertificationFantasticTexts.com - mega-site of SMS marketing examplesSMS-Templates.com - a library of SMS automation templates for brands to stealOlipopHydroJugBlumeUgly WaterThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Alex Yaseen the Co-Founder and CEO of Parabola. They are a drag-and-drop productivity tool for Shopify brands to automate repetitive and manual tasks. Create your own flows or use their library of customizable, prebuilt components designed for ecommerce operations and marketing teams to pull in data, combine and transform it in bulk, and automatically take action.Parabola can automate any manual task that you usually do in a spreadsheet, including pulling in data from Shopify and other services, all without needing a developer.What You Will Learn TodayThe benefits of automating manual data tasks and reporting and freeing up time for more higher-value initiatives.Combine Shopify data with other data from your business, like Google Analytics or Facebook Ads, to create dynamic analytics reports.Empowering non-technical team members to automate without the need of a developer.Adopting the mindset of improved efficiency. Your time is finite, super precious, and valuable.Links And Resources MentionedParabolaParabola Shopify AppParabola YouTube ChannelPrebuilt Parabola Recipes 20% for 6 months. Mention eCommerce Fastlane - thanks Alex!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Romain Lapeyre the Co-Founder and CEO of Gorgias. They help Shopify brands to turn their support operations into a profit center. It’s an interesting paradigm shift. A customer service platform that actually makes a Shopify brand more money!Gorgias helps to centralize customer interactions and automate responses to repetitive questions, so your support agents will become sales associates, who spend more time on meaningful, and profitable interactions with customers.Let’s jump in and learn more about why 6000+ Shopify brands choose Gorgias.What You Will Learn TodayWhy providing customer service on every channel will improve your customer experience.Scalable strategies and tactics to set up your support channel the right way.How to cut customer support time in half and eliminate ticket backlog.How support can help with retention and generate significant revenue.Links And Resources MentionedGorgiasGorgias Shopify AppBook a live demo of Gorgias - Mention "Fastlane" and get your second month free! - Thanks, Romain.DecathlonHello TushyThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…What You Will Learn TodayWhy channel expertise could become your superpower of growth and retention.Importance of understanding the metrics, trends, and challenges of your industry.Benefits of developing clear core values to help you and your team have a true north with decision making.Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable.Links And Resources MentionedPower Digital MarketingPower Digital Case StudiesPower Digital Nova AuditDataQDataQ Shopify App - 1-year free trial with "fastlane" coupon - Thanks Grayson!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Zohar Gilad the Co-Founder and CEO from FastSimon - formerly known as InstantSearch+. They are a shopping optimization platform for SMB all the way through to Enterprise retailers powered by Shopify Plus.Their app provides AI search, visual search, collection filters, collection merchandising, and personalization for fast-growing Shopify brands.Let’s jump in and learn more about how FastSimon is assisting brands with growth and scale!What You Will Learn TodayHow to enable and inspire your shopper's product discovery journey.How to scale both online and physical stores.What forward-thinking/progressive brands need to consider in terms of the customer experience.How to personalize your customer's shopping experience to maximize conversions.Links And Resources MentionedFastSimonFastSimon Shopify AppThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.Founded in 2010, Ordergroove's goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers. What You Will Learn TodayWhy customer convenience is an important brand differentiator to consider.Why Shopify brands need to add greater customer value to their subscriptions.How value, convenience, and personalization increase enrollment and retention.Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription.Links And Resources MentionedOrdergrooveOrdergroove Free Subscription Audit - Thanks Greg!Ordergroove Shopify AppPeet's CoffeeThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Justin Gecevicius the Co-Founder of AdKings. They are a Specialized Boutique eCommerce Agency that helps Shopify brands to drive revenue from $50K to 500K+ /month and then assist with growth to 7 figures monthly.They execute an omnichannel approach that includes Facebook, Google, conversion rate optimization, email marketing, and content production. This is a great wholistic conversation on how DTC brands can grow and scale!What You Will Learn TodayWhat is the AdKings "Everest" eCommerce Growth Framework.The biggest challenges that Shopify brands and marketing teams face today.The pros and cons of hiring the agency vs freelancer vs in-house.Links And Resources MentionedAdKingsAdKings Mastermind Facebook GroupBuilt to Scale PodcastProfit First - Book by Mike MichalowiczThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: OMNISENDToday’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload. Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to. More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Find out more about Omnisend today and start your 14-day free trial, no credit card required. Hosted on Acast. See acast.com/privacy for more information.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help brands to build community, recruit influencers, track sales through affiliate codes/links, send gifts and automate payments to these creators.It's a timely conversation with tons of learnings around the benefits and tactics to implement a successful influencer campaign.Listen through to the end of today’s show to get access to an exclusive extended listener-only trial.What You Will Learn TodayThe building blocks you need for a successful influencer program.Why partner recruitment through community engagement is a winning combination for Shopify brands.How to not fall into the trap of getting as many people as possible to be your influencers.Getting organized with tools to collect applications and automate repetitive tasks for your influencer and affiliate programs.Links And Resources MentionedDovetaleDovetale 90-Day Free Trial1000 True Fans - Kevin KellyThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans Hosted on Acast. See acast.com/privacy for more information.