149: Customer Value Optimization: The North-Star Strategy Leading To Significant Profitable Growth

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.

Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.

What You Will Learn Today

• How to use your Shopify data to improve customer lifetime value.
• Benefits of segmenting customers based on buying behavior and value.
• Use RFM modelling for marketing and retargeting to bring back newly acquired customers with high order value.
• How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.

Links And Resources Mentioned

• Omniconvert
• Reveal Shopify App
• Customer Value Optimization Course
• Listener Bonus - $250 Off The CVO Course - thanks Valentin!

Thank You For Listening

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Growth Mindset?

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Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details - unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend today and start your 14-day free trial, no credit card required.

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