eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify Expert | eCommerce Expert
Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books
May 3, 2022 • 44min
Pulling The Right Growth And Retention Levers For Your Shopify Store With Paul Rogers And Josh Duggan of Vervaunt
In today’s Shopify eCommerce podcast, I have two guests, Paul Rogers and Josh Duggan of Vervaunt.Paul is the managing director of Vervaunt and he is joined by his business partner Josh.Vervaunt is an award-winning paid media agency and eCommerce consultancy that work with a number of leading Shopify brands to help them grow and scale.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 1, 2022 • 40min
Leverage The Largest B2B Ecommerce Ecosystem To Grow Your Shopify Brand With Min Yang of Alibaba
In today’s Shopify eCommerce podcast, my guest is Min Yang, the Director of Buyer Operation and Partnership at Alibaba.comNearly two decades of change took place in the past two years, as Shopify business owners realized that getting digital is no longer a good-to-have, but a must-have. Alibaba.com, the global business-to-business ecommerce marketplace, facilitates digital sourcing and selling amongst more than 20 million business buyers and over 200,000 manufacturers, wholesalers, and distributors, from all corners of the world.Min Yang joins us to discuss how Shopify sellers can tap into this global ecosystem to expand their reach, grow their margins, and scale their business. You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 1, 2022 • 56min
A Mobile App For Your Shopify Brand Will Boost Retention And Customer Loyalty In 2022 With Sina Mobasser Of Tapcart
In today’s Shopify eCommerce podcast, my guest is Sina Mobasser, the Co-founder and COO of Tapcart. Tapcart is a mobile solution that helps Shopify-powered ecommerce brands to launch a mobile app with zero coding required. Their technology creates a powerful new sales and marketing channel for Shopify brands and a seamless mobile experience that shoppers love. We cover many issues that Shopify brands face today like:Rising advertising and acquisition costs.Dependency on the always-changing algorithms.Tactical action steps to stay ahead in the ecommerce ecosystem.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Apr 11, 2022 • 44min
Improve Your Shopify Online Experience, Reduce Cart Abandonment, And Increase Conversions With Danny Wajcman Of Lucky Orange
In today’s Shopify eCommerce podcast, my guest is Danny Wajcman, the Co-Founder and COO of Lucky Orange. They’re a conversion rate optimization platform that helps Shopify merchants reduce cart abandonment and grow sales by understanding visitors’ behavior in their Shopify store. They are Shopify Plus technology partner, which means they have the privacy and scale to assist all brands on Shopify. Let's jump in a learn more!You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Apr 9, 2022 • 36min
Build Trust And Completely Remove Checkout Hesitancy For Your Shopify Brand With Jack Bloomfield Of Disputify
In today’s episode, my guest is Jack Bloomfield the Founder and CEO of Disputify.They are redefining the ecommerce status quo by empowering Shopify merchants to offer instant refunds, make smarter refund decisions, and to remove product uncertainty at checkout.Through a 15-second Shopify integration, instant refunds are promoted on the product page and have proven to drive a 22%+ increase in conversions, paired with deep insights on customer behavior also are delivered at the transaction and at the point of refund request.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Apr 9, 2022 • 48min
Solving A $50 Billion Problem: The Last-Mile Delivery Of Heavy And Oversized Goods With Doug Ladden of Deliveright
In today’s episode, my guest is Doug Ladden, the Co-Founder and the CEO of Deliveright. They are technology, logistics, and final-mile delivery provider to Shopify retailers of heavy and oversized goods.With the app, shippers can use instant shipping quotes to turn delivery service into a profit center and offer customers service levels ranging from curbside to full white glove delivery.The app integrates directly with Deliveright’s Grasshopper platform, which automates the entire booking and shipping process.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Apr 3, 2022 • 29min
Segment Shopify Store Customers By Social Influence And Develop Email And SMS Campaigns For Micro-Influencer Marketing With Brett Bernstein Of Gatsby
In today’s episode, my guest is Brett Bernstein the CEO and Co-Founder of Gatsby, a Shopify influencer app.They help ecommerce marketers to scale their micro-influencer and ambassador programs directly inside Klaviyo, Gorgias, Yotpo, Omnisend, and more.This is an excellent conversation with tons of learnings on how to scale influencers and brand ambassadors with your Shopify-powered store.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Apr 3, 2022 • 34min
Build Long-Term Relationships And Drive More Revenue From Your Existing Customers With Fiona Stevens of LoyaltyLion
In today’s episode, my guest is Fiona Stevens the Head of Marketing from LoyaltyLion. They are a data-driven loyalty and engagement platform, that helps Shopify ecommerce retailers to build longer-lasting customer relationships that drive sustainable growth.As a Shopify Plus Technology Partner, they create unique loyalty programs that integrate with their technology stack to add power to their overall marketing strategies.They are one of very few Shopify Partners to be 100% loyalty focussed with no distractions. They truly eat, sleep and breathe retention.In today’s opt-out era, they exist to help Shopify stores retain their most valuable customers and build customer relationships that outlast privacy updates, supply chain problems, and much more.This is a timely episode to learn how relationships with your customers go beyond points and rewards.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Mar 30, 2022 • 37min
Increase Your Shopify Conversion Rate And Revenue Per Visitor By Serving The Social Media Generation With Michael Prichard Of Skafos
In today’s episode, my guest is Michael Prichard the CEO and Founder of Skafos.ai. They work with forward-thinking brands to stop shoppers from endless scrolling and leaving their online stores unhappy, Their platform simply asks shoppers what they like and dislike and gives them the product mix they want to see at that moment.Skafos is the modern Product Discovery platform designed to work with the "social media generation".You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Mar 30, 2022 • 52min
Healthy Shopify Ecommerce Growth: Why You Need It And How to Achieve It With Ken Ott Of Metacake
In today’s episode, my guest is Ken Ott the Co-Founder of Metacake, a Shopify Plus Agency Partner.They’re an ecommerce growth team that helps Shopify brands of all sizes to achieve healthy, long-lasting business growth.For over 10 years they’ve helped some of the most influential brands in the world.Its mission is to help grow brands that matter. Brands that have a positive impact simply by creating great products and operating a great business.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
