eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify Expert | eCommerce Expert
Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books
Jun 15, 2022 • 41min
Spectacular ROI: Retarget Anonymous Shopify Store Visitors Over Email With Adam Robinson Of GetEmails
In today’s Shopify ecommerce podcast, my guest is Adam Robinson, the CEO and Co-Founder of GetEmails. Their platform identifies 45% of your anonymous Shopify store traffic and sends you deliverable email addresses of those people that didn’t purchase or fill out a form on your website. You then clone your welcome sequence from our email service provider and change the title of the first email to "Thank you for visiting (your brand name here).With extremely high open and click-through rates, this will be your highest-ROI channel. Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Jun 8, 2022 • 34min
Yotpo Subscriptions: Now Is The Time To Double Down On A Recurring Revenue Channel With Judith Zhu Of Yotpo
In today’s Shopify ecommerce podcast, my guest is Judith Zhu, a Product Marketing Manager from Yotpo. Yotpo is an ecommerce marketing platform with advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. I’ve had the pleasure over the years to have Yotpo on the show to share specifically how Shopify brands are winning with their platform.Today will not disappoint as eCommerce Fastlane is the exclusive podcast to share the next and exciting iteration with Subscriptions by Yotpo!Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Jun 6, 2022 • 54min
Shopify App Partners: What's Happening Today, Plan For Tomorrow, And Strategize For Growth With Brian Sierakowski Of Baremetrics
In today’s Shopify ecommerce podcast, my guest is Brian Sierakowski the General Manager of Baremetrics.Baremetrics is the leading provider of subscription analytics and insights for Shopify Partners and App Developers.When building a Shopify app, developers need to understand their performance: what’s working, and where they need to improve. Baremetrics makes it easy by automatically calculating over 26 key metrics related to churn, retention, acquisition, and conversion. With Baremetrics, app founders can answer questions like “What plans have the longest life with my customers? When do you customers usually churn in subscriptions?” instantly and without the headache of spreadsheets.Baremetrics is a pioneer in the space of subscription analytics, and the only one with a Shopify Partners integration. Their team is obsessed with helping app developers get more from their data and grow faster.Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
Jun 5, 2022 • 51min
Harness The Power Of User Generated Video Content And Grow Revenue With Ajay Bam Of Vyrill
In today’s Shopify ecommerce podcast, my guest is Ajay Bam the CEO and Co-Founder from Vyrill.They are a video commerce platform that helps Shopify brands and retailers increase revenue and find new customers by leveraging authentic video reviews, how-to, unboxing UGC videos and branded video for insights and commerce, powered by in-video search.Video reviews have now become the number one way to drive conversation for a brand. Over 85% of shoppers say that they watch videos before they shop and it improves their brand trust by 20X, because shoppers can see the product, person and emotions in the video. Shoppers trust other customers when it comes to opinions during the purchase experience than branded videos.Billions of consumers consume and create videos on 30+ platforms in 89 languages. A brand like Nike, L’oreal, or BMW have 15M+ videos posted on one social media platform like Youtube, 90% of which are fan videos. However, brands and retailers don’t have the backend capacity to parse through millions of user-generated video content (UGVC) or fan videos to showcase the best videos to serve their shoppers. Vyrill recently launched its Shopify app that helps Shopify store owners deliver on their 3 most important KPIs - customer acquisition, page engagement, and revenue.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.
Jun 4, 2022 • 40min
Social Commerce Is Sparking A Retail Revolution: Learn How To Ensure Your Influencer Marketing Strategies Maximize Sales With Krishna Subramanian Of Captiv8
In today’s Shopify ecommerce podcast, my guest is Krishna Subramanian the CEO and Co-Founder of Captiv8. They are a full-service influencer marketing solution that helps drive real effective results from authentic influencer branded content. This is a great conversation with tons of learnings for Shopify brands how authentic content drives results.Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 30, 2022 • 40min
What Is A Customer Data Platform And How Can It Improve Your Shopify Store ROAS With Vishnu Vankayala Of CustomerLabs
In today’s Shopify ecommerce podcast, my guest is Vishnu Vankayala the Co-Founder and CEO of CustomerLabs. They are a customer data platform, referred to as a CDP, that helps Shopify marketers understand their customers better and assists with the strategies and tactics to double revenue.Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 29, 2022 • 42min
What You Should Know About Ecommerce Returns And Retaining Revenue With Mike Schwartz Of Happy Returns
In today’s episode, my guest is Mike Schwarz the Director of Sales from Happy Returns by PayPal. They are a returns and reverse logistics provider that helps Shopify stores to automate returns, save money, retain revenue and they also help the planet too - all while keeping online shoppers happy. Let’s jump in and learn more about how you can improve your post-purchase returns and exchange experience!Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 22, 2022 • 41min
Why Shopify Store Customers Are Demanding Voice Support With Gianna Scorsone Of Aircall
In today’s Shopify eCommerce podcast, my guest is Gianna Scorsone the GM and Head of North America from Aircall. They are a cloud-based business phone solution for ecommerce brands. They enable Shopify brands to connect more genuinely, consistently, and effectively with their customers by providing past context to conversations. They serve anyone who needs a voice channel powered with integrations of over 100 tools and platforms, including Shopify.They are turning the voice channel from a black box that requires manual review of recordings or live note taking into a smart, AI-enabled channel. They really are making it possible for all Shopify brands, regardless of their maturity and complexity to drive customer engagement and ultimately loyalty at scale.Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 13, 2022 • 44min
Get More Engagement, Conversions, ROAS, And Revenue From Every New And Returning Visitor With Jan Soerensen Of Nosto
In today’s Shopify eCommerce podcast, my guest is Jan Soerensen the GM for Nosto. They are a personalization platform that helps Shopify ecommerce brands to create highly engaging and delightful shopping experiences both on and offsite. Learn how to grow your Shopify store faster with the world’s first Commerce Experience Platform and its suite of data-fueled personalization and merchandising solutions.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
May 5, 2022 • 41min
Conversational Commerce Is Creating A New Hybrid Shopping Experience That Bridges The Gap Between In-Store And Online With Brian Long Of Attentive
In today’s Shopify eCommerce podcast, my guest is Brian Long the Co-Founder and CEO of Attentive. They are a best-in-class text message marketing provider, certified by Shopify Plus and trusted by thousands of industry-leading brands. Shopify store owners have the opportunity to turn SMS marketing into a top 3 revenue channel in a few months and drive 20%+ of the total online revenue through text. Conversational Commerce will define the next era of brand marketing!Profitably GROW and SCALE your Shopify store with the resources mentioned in todays podcast episode.CLICK HERE > eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.
