

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify Expert | eCommerce Expert
Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource for:
- Proven Shopify strategies, apps, and best practices that drive measurable results
- Digital marketing tactics and retention playbooks that balance AI with genuine human touch
- Real-world founder stories and lessons learned from my own journey and 400+ interviews with industry leaders
- Deep dives into emerging tech (AI, AR/VR, automation) and how to use it without losing your brand’s soul
- Operations, logistics, and customer experience solutions that reduce overwhelm and foster loyalty
Each week, I sit down with Shopify partners, marketing experts, and successful store owners who share what’s actually working right now—no fluff, just actionable, battle-tested strategies.
Whether you’re launching your first store or scaling past seven figures, you’ll walk away from every episode with at least one practical idea you can implement immediately.
Ready to thrive in today’s fast-paced ecommerce world—growing smarter, not just faster? Hit subscribe and join thousands of merchants building customer-centric, future-proof brands with eCommerce Fastlane.
Let’s unlock your store’s true potential—together.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: https://www.instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com
Episodes
Mentioned books

Mar 27, 2022 • 39min
New Data-Driven UX For Your Shopify Store For An Improved Conversion Rate With Peter Szalontay Of Datamilk
In today’s episode, my guest is Peter Szalontay the Founder & CEO of DataMilk.aiThey are a no-code UX optimization tool that helps build AI-driven UX optimization for Shopify brands.With their platform, a Shopify store can start growing revenue in an hour without the need for technical resources. It optimizes the core user experience on your ecommerce site, with the goal to create the right experience for each user at each moment. It ultimately maximizes revenue from each visitor and shopping session.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Mar 13, 2022 • 45min
Successful Shopify Stores Have Customer Experience As Their Cornerstone For Customer Acquisition And Customer Retention With Adam Pearce Of Blend Commerce
In today’s Shopify eCommerce podcast, my guest is Adam Pearce the Co-founder & CEO of Blend Commerce. They’re an on-demand digital team focused on helping Shopify brands to grow and scale.They have experts in many areas that a DTC Shopify brand needs including CX Designers, Front & Backend Developers, Conversion Rate Consultants, Growth Marketers, and Strategy Consultants.They offer a Shopify business the right amount of capacity not only to maintain an ecommerce store but to also improve the business outcomes month-over-month.Let’s learn more about how Blend Commerce has created a paradigm shift in the traditional agency model through customer experience.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Mar 13, 2022 • 53min
Shopify Brands Can Now Acquire New Customers Without Expensive Acquisition Costs With David Perry Of Carro
In today’s Shopify eCommerce podcast, my guest is David Perry the CEO of Carro. They are an amazing Shopify app and platform that introduces brands to the social media influencers that love them.With over seven million introductions later, Carro now also helps Shopify online stores to build incredible partnerships with other brands they love.Over 35,000 Shopify businesses have installed Carro as a sales channel in Shopify and are now truly living up to their mission to help direct-to-consumer (DTC) Shopify brands “Sell More, Together.”You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Mar 13, 2022 • 39min
Incredible Two Hour Delivery Option For Your Shopify Powered Store With Ben Jones Of Ohi
In today’s Shopify eCommerce podcast, my guest is Ben Jones the founder and CEO of Ohi. They are an instant commerce delivery platform that helps DTC and CPG retailers and brands to deliver their products in under two hours, with a more sustainable, carbon-neutral delivery model. This is a great conversation with tons of learnings as brands strive to meet and exceed their customer's expectations.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Feb 24, 2022 • 43min
How Shopify Stores Can Deliver Personalized Customer Support At Scale With The Right Technologies With GQ Fu of LTVplus
In today’s episode, my guest is GQ Fu, Co-Founder of LTVplus. They provide world-class customer service outsourcing services for Shopify and Shopify Plus brands. Be it 24/7 customer service coverage, dedicated omnichannel customer service, or personalized failed payment recovery, they have highly-trained agents who are ready to support your Shopify brand with tried-and-tested playbooks. If you are struggling with customer service and have revenue lost to failed payments, today's episode will offer the insights and solutions you need.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Feb 22, 2022 • 34min
How iPaas And A Managed Integration Service Can Help Shopify Brands To Scale with Robin Smith of VL OMNI
In today’s episode, my guest is Robin Smith, the CEO, and Co-Founder of VL OMNI. They are an Integration platform for managed iPaaS data integration, that helps empower Shopify businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs.These integrations are point-to-multipoint, meaning data from a single application can be sent to multiple targets in a single workflow, giving your Shopify online business the flexibility to grow without any interruptions or the need to manipulate data at either end of the integration.VL OMNI handles integration projects from the initial design and implementation of a solution to maintenance and new partner onboarding.This is a great conversation with timely learnings as Shopify brands look to make investments to accelerate growth through scalable managed iPaaS data integrations.You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Feb 17, 2022 • 37min
How To Strengthen Your Shopify Brand With Customers After They Click Purchase With Andrew Chan Of AfterShip
In today’s episode, my guest is Andrew Chan the Co-Founder & CMO of AfterShip. AfterShip is a post-purchase tracking and notification platform for Shopify ecommerce businesses ranging in size from SMB to mid-market to large enterprises. While most ecommerce solutions focus on customer touchpoints up to the moment they click “Purchase,” AfterShip prides itself on strengthening brands’ post-purchase experience including improving the returns process, providing more accurate order arrival data, and streamlining updates to customers after purchase. More and more brands are starting to realize that the post-purchase experience is part of the brand experience and is a major driver of repeat business. Because repeat customers are the lifeblood of businesses they cost less to acquire than new customers, spend more than new customers, and can act as brand ambassadors. It is becoming more and more important that retailers provide top-notch post-purchase experiences. No other ecommerce business offers the same robust ecosystem of post-purchase products as AfterShip and leading merchants on the Shopify ecommerce platform, top marketplaces (Amazon, eBay, Etsy, Groupon, Rakuten, and Wish), and major retail brands like Good American, Harry’s, Gymshark, Blenders Eyewear, Pura Vida Bracelets, and Kylie Skin all turn to AfterShip for their post-purchase needs.As people increasingly engage in online shopping, it is now more important than ever for online retailers to have a strong post-purchase strategy. You can also get today's Shopify ecommerce podcast show notes, full transcripts, links, resources, and actionable DTC marketing strategies, including tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Jan 25, 2022 • 37min
Incredible New App That Automatically Helps Shopify Brands To Save Instagram Stories, Reels, And Posts
In today’s episode, my guest is Paul Benegeri the CEO and Co-Founder of Archive, the makers of the Archive App.Often, hundreds of assets a day are created by a Shopify brand's top influencers and customers, and most of that data and content disappears in 24 hours. Losing all of this community creativity is massively wasteful. The Archive App is the only Shopify App that automatically detects and saves Instagram posts, stories, and reels your brand gets tagged in for future marketing initiatives.WHAT YOU WILL LEARN TODAYWhy the best marketing always comes from your own engaged community.Why UGC (user-generated content) is a goldmine for innovative brands.Leverage your user-generated content to launch better Facebook and Instagram ads.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Jan 20, 2022 • 35min
Grow Revenue Between Shopify Direct-To-Consumer And Retail With Mark Yeramian Of Moast
My guest today is Mark Yeramian the Co-Founder of Moast.ioMoast allows Shopify brands to get their products in front of their customers, wherever their customers are shopping from. While the costs of launching a direct-to-consumer brand have come down dramatically, getting retail distribution is still costly and time-consuming. As a result, the segment of consumers that still like to touch and feel products before purchasing online is left largely disregarded. With Moast, Shopify businesses can turn their best customers into ''Hosts'' who hold product meetups with prospective customers, allowing them to see, touch, and experience the product before purchasing online. This social retail program allows Shopify e-commerce brands to reduce their rates of returns and eliminate the pressures of retail. Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.

Jan 19, 2022 • 37min
Learn How To Turn Transactions Into Relationships With A Subscription Offer
In today’s episode, my guest is Lindy Crea, the VP of Partnerships at Recharge Payments. Recharge is a Shopify Plus Certified App Partner who has built a subscription management solution that helps Shopify brands of all sizes to launch and scale subscription offerings.Subscriptions and the predictable recurring revenue is one of the hottest topics with brands in the direct-to-consumer space.I’m excited to dig into this topic today and how Recharge is leading the way for incremental revenue and lifetime customer value.WHAT YOU WILL LEARN TODAYThe current state of Shopify brands and their subscription offerings.Why the increasing customer acquisition costs and recent supply chain challenges are driving increased demand for subscription solutions.How SMS as a channel is improving the subscription customer experience.Benefits of flexibility and empowerment to winning your customer's hearts.Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.LEARN MORE and grow your Shopify store at eCommerceFastlane.com and eCommerceFastlanePodcast.com Hosted on Acast. See acast.com/privacy for more information.