

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Jun 6, 2023 • 1h 14min
EP 121: Old School Shoptalk and Sorinex Recap with Zach
What is up everyone I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m talking with my good friend Zach Even-Esh about our trip to Summer Strong 16. We discuss MANY things S&C as well as a breakdown of what we saw at one of the industry’s top LIVE events.
Some topics include…
Why in person events are WAY better than anything virtual.
The amazing community of strength Sorinex has built
Amazing feats of strength
Cool people doing cool shit
WHY aren’t there more cool gym business events like these?
Getting uncomfortable
Why Summer Strong should be on any iron addicts bucket list
Let’s get it dialed in!
To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!
Sorinex Strength Equipment - https://www.sorinex.com/
Zach Even-Esh - https://zacheven-esh.com/

May 30, 2023 • 33min
EP 120: Your Network is Your Net Worth
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Our next event is LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m taking about THE LONG GAME. Making connections and getting yourself out there to level up your mindset and skillset.
Some topics include…
The meeting 20 years ago that got Joe DeFranco to promote us on his podcast
How connection we made in 2006 are still paying us today
Why in-person events are still the most impactful for growth
What I would do if I was a young Coach Joe again
Your network IS your net worth
Let’s get it dialed in!
To sign up for the next seminar go to: www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!

May 23, 2023 • 20min
EP 119: 3 Tips for Masterful Marketing
Our next event is a LIVE two-day Immersion here at Varsity House. We are going to give a small group of gym owners a peek into our systems, processes, and people. Hit the show notes for the link and come see us.
In this episode I’m going to teach you the BIG THREE for developing masterful marketing for your gym.
Having the right words
Mastering one of the main delivery methods (emails, social, JVs, referrals)
Consistency
Let’s get your marketing dialed in!
To sign up for the next seminar go to:
www.businessofstrength.com/upcoming-events
Stay Strong Gym Owners! This is the business of strength!

May 16, 2023 • 17min
EP 118: The Reasons Why the Average Gym Owner Makes $36,000 Annually
On this Episode of the Business of Strength Podcast, Dan Goodman gives a breakdown as to why gyms don’t make enough money!
Businesses don’t make it for two reasons:
Lack of demand for a service or product.
Lack of money.
The good news is you can affect change with the latter. Awareness precedes change. In this episode Dan breaks down the 5 financial factors that all brick-and-mortar gyms need to abide by!
If you would like to attend our next in person two-day business immersion at VH HQ our next event is June 8th and 9th
Hit the link here to grab a spot: www.businessofstrength.com/upcoming-events/

Apr 5, 2023 • 13min
EP 117: The Biggest Return on Time Spent is in Your Business
In this episode of the Business of Strength Podcast, Dan Goodman breaks down a EXTREMELY important part of running a business...Time.
The biggest return on time (an investment) is in your current business.
Here are 3 Things You Should Focus:
1. Spend time refining the company's goal, mission, and most important systems.
2. An Offer a Day: Never stop selling
3. Leader: lead others, be prepared, and consistently reiterate the mission
As always we would greatly appreciate it if you would leave us a 5 star review if you found the information valuable.
May 1st - May 4th: We are running a virtual spring symposium with Joe, Dan, Adam, and Joe DeFranco! We are talking about how to build employees, market, financial literacy, and more.
You can register for the Early Bird Discount with this link: May BOS Virtual Symposium

Mar 16, 2023 • 20min
EP116: 5 Reasons Your Gym is NOT Making Money
In this episode, Dan Goodman breaks down the 5 reasons your gym is not making money.
Episode Recap:
1. Absence of Accountability
2. Race to the Bottom of Prices
3. You Do Too Many Things
4. You Don't Have Measurable Goals
5. You Focus on Things That Don't Matter
Our next virtual BOS event is May 1s-May 4th from 1-3pm EST everyday. We will be having Joe DeFranco as our guest speaker! To sign up for this event click the link below to secure your spot:
https://buy.stripe.com/28o2bSf0bcfQ5O0aFa

Feb 14, 2023 • 56min
EP 115: How to Run a Transformation For your Training Business
In this episode of the Business of Strength Podcast,
Joe, Dan, and Adam break down how the 6WT has changed not only the lives of thousands of individuals but the trajectory of Varsity House.
Learn the importance of:
- Why a transformation challenge actually works
- Why a transformation challenge can change your business financially
- How to onboard new clients and actually get results
On February 22nd from 1-3om EST, we are hosting a virtual seminar in which wee teach your step by step how to run a successful 6WT program for your training business.
Register Here: https://register.businessofstrength.com/

Dec 20, 2022 • 29min
EP 114: Fall 6 week transformation Champion Noel Rubin discusses why the Challenge is so important for clients and gyms alike
On this episode of the Business of Strength Podcast,
We are joined by Noel Rubin.
Noel is a busy working father who made it his mission to make fitness and nutrition a priority.
He talks about his experience as a client participating in the challenge and why every gym needs to consider hosting one at their facilities.
As always 5 star reviews are much appreciated!
To connect to Noel Rubin:
IG - NoelRubin
Email - noel@rocketssportsgroup.com

Nov 22, 2022 • 13min
EP 113: Gym Marketing Made Simple with Dan Goodman
In this episode, Dan Goodman talks about how to create a simple gym marketing system for your business.
Show Notes:
Marketing = opportunity/leads
Sales = 1 offering/1 way to close
On December 8th and 9th we will be hosting an in person seminar at Varsity House Gym, 337 Blaisdell Road, Orangeburg NY 10962.
We will completely break down your training business and provide actionable solutions for you to implement.
As always, please leave a 5 star review if you found the material helpful!

Sep 27, 2022 • 14min
EP 112: Grow Your Training Business by 100% in 12 Weeks
On this Episode Dan Goodman breaks down a case study of BOS client that grew their business by 100% in 12 weeks!
He reviews the 3 processes that helped skyrocket this business in a hurry!
Streamlining the offer
understanding the 3 pillars of marketing operational organization
These 3 items added serious fuel to this business and they can do the same for yours.
Give it a listen and if you enjoy please leave us a 5 Star review!
Register for our Upcoming Events:
BOS Netherlands: https://buy.stripe.com/bIY17O3ht5Rs5O04gk
BOS At Varsity House: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event
Dan Goodman