

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Sep 5, 2023 • 17min
EP 131: Firing Yourself
In this Episode of the Business of Strength Podcast, Dan Goodman breaks down a case study of a mature gym business that has grown by 100% in the last calendar year!
The catalyst for the growth was this person letting go and firing themselves from MANY jobs that they held near and dear.
He covers:
The mindset shift that led to the growth
The jobs that need real attention in a growing business
How trainers can add value in a gym beyond the training floor.
If you would like to attend our live event in Scottsdale Arizona on September 28th and 29th hit the link here: https://events.businessofstrength.com/retreat

Aug 15, 2023 • 20min
EP 130: Gym Owner 12x’s their personal income
In this episode of the Business of Strength Podcast Dan Goodman breaks down how one SYP member has gone from making $40,000 a year in personal income to $40,000 profit in one month.
There’s 5 important levers this gym owner pulled in order to make this profound difference in his business.
Team Accountability
Right Products
Right Prices
Volume of marketing
Sales time blocking
Listen to the show and enjoy!
If you’re interested in attending the upcoming SYP retreat in Sunny Scottsdale we still have a few spots open. Email BOS@varsityhousegym.com to secure one of the final seats.

Aug 8, 2023 • 49min
EP 129: How to Get a Great Job in Strength
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to businessofstrength.com
In this episode I’m talking to all the young would-be strength coaches and trainers out there. I’m going to give you my top ideas for landing a great job, excelling at your craft, and making a 6-figure career in strength.
Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!
Some topics include…
How to land you first “real” job
Making the first communication count
What to do in your interview
What not to do
Your hired…what now?
Scaling your skills to scale your pay
How to make 100k in strength
Let’s get it dialed in!
Coach Joe
Business Books Every Coach Should Read (This will be a great start!)
How to Win Friends and Influence People
Ideal Team Player
Business Made Simple
Gym Launch Secrets
100M Dollar Offers
Blue Fishing
Turning Pro
The Ultimate Sales Machine
Never Split the Difference
Unreasonable Hospitality

Aug 1, 2023 • 23min
EP 128: Consistency in your Hiring Process
In this episode of the Business of Strength Dan Goodman talks about creating consistency in your hiring process. How having a choreographed process can add serious SPEED to the effectiveness of new hires.
He breaks down the following:
How to get clear on the role you need to fill
How to Recruit
The first 90 days of on the job training
Trajectory of roles
Enjoy!
We are officially only 2 months away from the annual Business of Strength Retreat in sunny Scottsdale Arizona. We have a few spots left if you would like to attend email BOS@varsityhousegym.com to secure one of the last remaining spots.

Jul 25, 2023 • 17min
EP 127: The 4 Tenets of Success for the Director of Training
Welcome to the BOS podcast, I’m your host Adam Menner for today.
In this episode I break down what you should be doing on a daily, weekly, and monthly basis if you are the Director of Training in your business.
I break down the 4 tenets of success that are going to move the needle of your business forward.
If you enjoy this episode please leave us a 5 star review!
P.S our SYP Retreat is now available for those outside of our BOS private group. We are hosting in Scottsdale AZ on Sept 28th and 29th. If you’d like to attend check out www.businessofstrength.com

Jul 21, 2023 • 1h 3min
EP 126: Kyle Newell: The Panda-Man Can…
What is up everyone, I’m your host, Coach Joe Strong here to bring you another great episode of the Business of Strength Podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to businessofstrength.com.
In this episode I’m talking with Kyle Newell. Kyle is a thought leader in the realm of fasting, has written several books, and coaches high performing men and women who want to unlock their true potential through fasting, what Kyle calls mind mapping, and the truth about calories.
Kyle has personally helped me improve my nutrition, and given me a ton of insight into fasting and how one can incorporate this tool into their overall health and wellness routine.
Some topics include…
How the Panda-Man become the Panda-Man
The truth about calories in calories out
What fasting does to the body & the mind
Mindmapping
Fasting is a form of discipline and control
Losing weight with fasting
The broken nutritional system in America
Let’s get it dialed in!
Coach Joe
Links & Social
@thepandamanofficial

Jul 11, 2023 • 56min
EP 125: Kevin Carr - From Summer Intern to Mike Boyle's Business Partner
What is up everyone! I’m your host coach joe strong here to bring you another great episode of the business of strength podcast, where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale, AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more.
For more info go to businessofstrength.com
In this episode I’m talking with Kevin Carr. Kevin is partners with Mike Boyle in both MBSC and SFSC Certification. They run 3 super successful gyms in Mass. and have certified over 12K coaches!
Mike Boyle is a legend in the industry and Kevin and the team and taking his brand into the future.
Some topics include…
Going from summer intern at MBSC to being his partner
They plan for growing SFSC
The MBSC hiring process and the types of people they look for.
Balancing multiple business and a busy schedule
Why hands on is BEST if at all possible
How to be the best coach you can be
Let’s get it dialed in!
Coach Joe
Links & Social
www.bodybyboyle.com www.cfsc.inspire360.com @mbsc.tv @certifiedfsc @strengthcoachdotcom @kev_in_carr

Jul 5, 2023 • 16min
EP 124: Does Your Gym Lose Money During the Summer Months?
On this episode of the Business of Strength Podcast Dan Goodman breaks down why gyms lose money during the summer months.
He breaks down the psychology shift you must have as an entrepreneur to avoid the summer slide.
On the show we review:
1. Summer Marketing Tactics
2. Sales Based Incentives
3. The Can’t Miss Referral Campaign
If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel in Sunny Scottsdale, Arizona, please email: bos@varsityhousegym.com
As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!

Jun 27, 2023 • 14min
EP 123: Are you ready for a 2nd training facility?
On this episode of the Business of Strength Podcast Dan Goodman reviews how to make the decision of if YOU are ready for a second location!
He breaks down the #1 question you must answer before opening another training business and the 4-step process in which to open.
On the show we review:
Funding
Building the roles
Find the people
Signing the lease
If you would like to grab a guest pass for the September 28th and 29th BOS retreat at the Canopy hotel please email: bos@varsityhousegym.com
As always if you enjoy the show please screenshot, share, and tag us so we know what type of content you like best!

Jun 20, 2023 • 1h 21min
EP 122: Video Creator Masterclass
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, quest speakers, lunch-ins, dinners…and so much more. For more info go to buinessofstrength.com.
In this episode I’m talking with Chris Perilli from Pixel Mobb Media. Chris has built a media company centered around fitness over the past two decades. They have worked with industry leaders like Joe DeFranco, WuTang Clan, and many more.
Some topics include…
What’s changed in digital media this year.
How to create standout content
What Chris looks for in great content?
How to do you own Facebook ads
When is the right time to start going all in on quality vs quantity?
Influence as Currency.
Let’s get it dialed in!
Coach Joe
Check out Pixel Mobb Media!
https://pixelmobbmedia.com