

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Dec 23, 2023 • 1h 33min
EP 142: Coach Tim Caron Making the Jump from Collegiate to Private Sector
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you a bird’s eye view of our business from the bottom up. Leave with a blueprint for success and clarity on your next steps. Register at businessofstrength.com
In this episode I’m talking to renowned strength coach Tim Caron formally from Army…Now with his own brand in the private sector Allegiate Gyms.
Coach Tim drops some serious knowledge on how to create an amazing product so good your customers NEVER want to leave.
Some topics include…
Making the jump from college to private sector coach
How to create an amazing product
Constantly sampling the “food”
How are you grading your coaches
The future plans for Tim’s gym brand
Managing a personal brand outside your business
What’s coming from Tim and Allegiate.
Let’s get it dialed in!
Coach Joe

Dec 21, 2023 • 1h 13min
EP 143: Before you go BIG, think small (with Gym World)
In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World.
Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.
We had a great conversation!! For more on the Business of Strength, head over to our website www.businessofstrength.com or find us on Instagram/Facebook.
Here is the link for the original podcast - https://youtu.be/waYecicXmzU?si=iwzX2XIv6zlfbY0X
Check out Gym World! https://youtube.com/@GymWorldWorldwide?si=_7fyqmmWjAlI4GsV

Oct 31, 2023 • 26min
EP 139: Get & Retain Great Employees
What is up everyone! I’m your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1. We will give you a birds eye view of our business from the bottom up. Leave with a blueprint for success and clarity on your next steps. Register at businessofstrength.com
In this episode I’m talking about how to get and retain great employees. The lifeblood of your business.
Save this episode as a resource for hiring, getting your dream job, or simply leveling up your game!
Some topics include…
1. How to attract employees with marketing
2. Creating a great place to work
3. Getting clear on roles
4. Outlining and drawing the “line in the sand” on expectations
5. Onboarding done right!
Let’s get it dialed in!
Coach Joe

Oct 20, 2023 • 14min
EP 138: Adam’s 3 Takeaways from the SYP Retreat for Coaches
Lesson #3 Your Identity as a Coach CAN’T Be tied to Your Training Ideology
- Want to best the best
- Recognized as the best
- Produce the best
- Your inability to let go is actually keeping you from being the best
- Let go and focus on my next 2 takeaways Lesson
#2 Leadership with Coaching Coaches
- Leadership is more than teaching the best training ideologies
- Leadership is steering your coaches in what is best for the business
- Leadership is not skipping the details
- Leadership is accountability day in and day out, eye contact, clear meeting agendas the accomplish something
Lesson #1 Community Experience
- Coaching
- Accountability
- Exceeding expectation
- 5 Defense Tactics

Oct 17, 2023 • 24min
EP 137: Dan’s 5 Major Takeaways from Arizona
In this episode of the Business of Strength Dan Goodman breaks down his top 5 takeaways from the annual BOS Retreat in Scottsdale, Arizona.
He hits upon the following:
The importance of in person events for the Industry.
The 3 things that ALL strength professionals can NEVER take their time and attention away from.
The difference between bonuses and incentives in a gym business.
To Register for the October 18th Marketing and Sales Webinar Click here: https://forms.gle/eqyiN3BCNAWZnKPG8
To come hang at VH for our last 2 day business immersion on 11/30 and 12/1 click the link here: https://businessofstrength.com/upcoming-events/

Oct 12, 2023 • 20min
EP 136: Fix Your Marketing in Quarter Four
In this episode of The Business of Strength podcast, Coach Joe Riggio breaks down his biggest takeaways from this year’s annual Gym Business Retreat and how YOU can fix your marketing in quarter four.
On October 18th at 1:30 PM EST, we will be holding a FREE call to discuss the exact plan we are using to close out a RECORD year… We’ll also be giving you some strategy for clearing out your schedule to make marketing a priority.
If you can’t make this time, no problem! Sign up anyway and we’ll send you the replay.
HERE is the link for the FREE call
https://forms.gle/eqyiN3BCNAWZnKPG8
We are also hosting our next in-person event on November 30 - December 1 at Varsity House Gym. At this immersion you'll learn our data proven systems that we have used to improve our leadership, marketing, sales, and training systems that you can implement in your business, and much more. For more information on signing up, please visit https://businessofstrength.com/upcoming-events/

Oct 10, 2023 • 38min
EP 135: Leadership Tactics for Your Business With Dame Lillard’s Coach Phil Beckner
In this episode of the BOS Podcast, Adam Menner talks with Damian Lillard’s coach and high performance consultant Phil Beckner.
Phil Beckner is the former coach of Weber State. Phil now runs a very successful consulting business where he works with NBA superstars and CEO’s of fortune 500 companies.
Adam and Phil break down the comparison of coaching in sport and training when transitioning from a coach to a business owner.
Phil breaks down:
How he made the transition from coach to business owner
How the best in the world think
Leadership tactics for any business owner
The 2 most important qualities of high performers
The secrets of Dame Lillard’s success
Much more!
If you found this episode valuable please like, share, and subscribe to the podcast!

Sep 26, 2023 • 46min
EP 134: How to Grow & Amplify Your Brand through Content Creation w/ Jimmy Contrini
In this episode, Dan Goodman sits down with Jimmy Contrini, the Content Manager for Alex & Leila Hormozi at Acquistion.com.
Jimmy discusses the following in this episode:
What type of posting schedule/cadence would he start with as a Fitness Professional
How to scale your content creation on a $1,000 budget
How to turn 10 hours of work into 100+ pieces of content.
The superpower of Alex & Leila Hormozi at Acquisition.com
The craziest experiences he’s had in his career so far.
Get in touch with Jimmy:
Liinks.co/jimmycontrini
Instagram
jimmycontrini@gmail.com

Sep 19, 2023 • 2h 5min
EP 133: The Keys to Success with Power Athlete
In this episode of The Business of Strength podcast, Joe Riggio gets interviewed by Power Athlete Radio about success, the gym business, and much more.
Don't forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners...and so much more. For more info go to www.businessofstrength.com
Check out the full podcast HERE on Power Athlete Radio
Check out Power Athlete: https://powerathletehq.com/

Sep 14, 2023 • 8min
EP 132: My Q&A with Alex Hormozi
In this episode of The Business of Strength podcast, Joe Riggio sits down with Alex Hormozi to discuss the 6-week transformation, balancing saying yes vs saying no, and MUCH more!
Don’t forget our annual Gym Business Retreat is September 28-29 in beautiful sunny Scottsdale AZ! Two jammed packed days of learning, building, guest speakers, lunch-ins, dinners…and so much more. For more info go to www.businessofstrength.com
Check out the full video on Alex Hormozi's YouTube channel HERE
Podcast clip is from https://youtu.be/aBPWCdaJJqA?si=FjNrhaTtqHByBWub