The Business Of Strength Podcast

What is up everyone! I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE two-day workshop “Marketing Your Gym” is May 9-10 here at VH HQ in NY.  We will give you THE LOCK-DOWN Gym marketing Blueprint.  How to create a brand strategy, how to use email, how the develop long-lasting Joint ventures, how to secure your defense with referrals, reactivations, and upgrades.   In this episode I’m chatting with strength OG Andy McCloy of BCI Performance & Fitness in Alabama.   Andy has grown his business from the ground up and is one the OG super connecters in the industry.  He started attending masterminds when he was 19 and never looked back. Now he’s looking to scale his gym into the next 20 years.   Some topics include… How growing us STREET gave him fire and a NEED to earn How masterminds can unlock you full potential Key marketing strategies that are working right now What young coaches need to hear…Listen up Buttercup What characteristics are critical for success A few good ol WAR STORIES!   The best place to check Andy out is his Instagram @andymccloy_bci Let’s get it dialed in!   Coach Joe

On this episode of the Business of Strength Dan Goodman is joined by special guest Mark Ennis.  Mark is the owner and founder of the world renowned Power Strength Gyms in Grand Rapids Michigan The talking points include:  Mark's driving icon of “Better Never Stops.”    The data the dictates decision making in a multimillion dollar company His opinion on if you can be successful in the private sector of strength without being an owner. The future of the industry and what skills everyone is going to need to obtain in order to remain relevant.  Come to Trainer School! March 22 at Varsity House Gym! Tickets are Flying! Secure yours here. Contact Mark: IG: @Meatheadmark  Website: Markehnis.com

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is our NEW Trainer School one day workshop designed to help coaches and gym owners level up on the gym floor and the balance sheet.  March 22nd from 9am-5pm by going to https://businessofstrength.com/trainer-school/ In this episode I’m recapping my amazing weekend at Sorinex Winterstrong.     Everything we did, what I saw, who I met, and the amazing job they do marketing, partnering, and being like-minded people together.   Some topics include… Slinging Arrow next to legends  How Sorinex has created a niche that didn’t exits  Bringing humans together  Marketing lessons I learned  The power of community Following your passion Let’s get it dialed in!   Coach Joe

As they say better players make for better teams!   He breaks down the step by step process to professionalize the recruiting process at your gym. March 22nd Trainer School

On This Episode of the Business of Strength Podcast Dan Goodman breaks down the theme for VH in 2024.  He discusses knowing the strength of your business is as important as knowing the weaknesses. He discusses the concept of More. Better. New and how VH will be applying this into the new year.   Our live events calendar is now LIVE: Two-Day Gym Business Immersions at Varsity House HQ: May 9th + 10th (9am-5pm)https://buy.stripe.com/eVabMscS37ZAdgsaG7November 7th + 8th (9am-5pm) https://buy.stripe.com/9AQg2I6tFbbM1xKg0s [NEW] TRAINER SCHOOL:  This is a great place to start or refine your gym BUSINESS journey with us.  Date and Purchase Link: March 22nd (9am-5pm)https://buy.stripe.com/aEUcQw7xJfs2ekwg0z STRONGEST YEAR ANNUAL RETREAT: Our flagship event of the year!  This 2-day gym business mastermind combines world-class education and guest speakers with an unmatched networking experience.  Date and Purchase Link: September 19 - 20 (9am - WE STOP HAVING FUN!) https://buy.stripe.com/cN24k019lcfQ2BO29D Executive Day:  This one day DEEP dive into your gym and your biggest issues was easily the most impactful coaching day we did all year in 23.  We ONLY take 5 gyms for this so it's ultra high value and specific to each gym's needs.  Date & Purchase Link: (EXTREMELY LIMITED...WILL BE GONE FAST!)https://buy.stripe.com/bIY7wccS33Jkekw7tJ

In this episode Dan Goodman breaks down the difference between bonuses vs. incentives in the gym business.  He talks about the short term goals, mid range goals, and long term goals that all gyms need to consider with their team. The book he references as inspiration for the incentive program at VH is Profit Works by Alex Freytag and Tom Bouwer. Stay tuned for the Business of Strength 2024 events calendar which will be released the first week of January! 

What is up everyone I’m your host coach Joe Strong here to bring you another great episode of the Business of Strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1.  We will give you a birds eye view of our business from the bottom up.  Leave with a blueprint for success and clarity on your next steps.  Register at businessofstrength.com In this episode I’m talking about how to hitting PRs in the gym will help you hit PRs on the balance sheet!     I’ve met a lot of trainer/owners who need to hear this… Some topics include… The parallels to training and running a business  The Coach / Owner Paradox  How to get “Unstuck” with your biz growth  How getting on the PR train with your personal fitness should be a top priority  What Pat Rigsby said… Let’s get it dialed in!   Coach Joe 

On this episode of the Business of Strength Podcast Dan Goodman breaks down the meetings every gym needs to have on a weekly basis: Facility Leader Stand-up Leadership Team Huddle Up Coaches Meeting If the meeting schedule is memorable it's repeatable.  This is where all the data and metrics are measured as a unit.  You cannot run a company based solely on feel, we must designate the time weekly to measure and discuss the data. If you’d like to attend our 2 day BOS immersion our last event of the year will be 11/30 and 12/1 in Orangeburg, NY.  The link to register can be found below:  https://businessofstrength.com/upcoming-events/

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our annual Next LIVE two-day workshop here at Varsity House is Nov 30 – Dec 1.  We will give you a bird’s eye view of our business from the bottom up.  Leave with a blueprint for success and clarity on your next steps.  Register at businessofstrength.com     In this episode I’m talking to renowned strength coach Tim Caron formally from Army…Now with his own brand in the private sector Allegiate Gyms.   Coach Tim drops some serious knowledge on how to create an amazing product so good your customers NEVER want to leave.   Some topics include… Making the jump from college to private sector coach  How to create an amazing product  Constantly sampling the “food”  How are you grading your coaches  The future plans for Tim’s gym brand Managing a personal brand outside your business  What’s coming from Tim and Allegiate.   Let’s get it dialed in!   Coach Joe 

In this week’s podcast, Joe Riggio sat down with John Franklin and Mateo Lopez on Gym World.  Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. We had a great conversation!! For more on the Business of Strength, head over to our website www.businessofstrength.com or find us on Instagram/Facebook. Here is the link for the original podcast - https://youtu.be/waYecicXmzU?si=iwzX2XIv6zlfbY0X  Check out Gym World! https://youtube.com/@GymWorldWorldwide?si=_7fyqmmWjAlI4GsV