The Business Of Strength Podcast

Business Of Strength
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Aug 20, 2024 • 52min

EP 163: Fly on the Wall with Zach and Joe... 60 Years of Strength!

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business. Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ. Two jammed-packed days of learning, networking, and having a BLAST! Go to: BOSRETREAT.com and use code RETREAT24 to save $300 at check out! Today’s podcast is with my good buddy Zach Even-Esh. This was NOT even supposed to be a podcast!Me and my buddy Zach were getting ready to film some content for our upcoming Underground Strength Con (details coming soon!), and our media crew was there rolling and caught an epic amount of valuable banter! This is literally like being a FLY on the wall in my office as we dissect nearly 60 years of combined passion and living the STRENGTH CODE! Some topics include… What gets us fired up to dominate our days How to market for real gyms not BS Insta Influencer SHITE! What’s wrong with strength coaches today College strength & conditioning is basically slave labor How to be the CEO of your own brand Who are our Unsung Heroes of strength the coaches and gym owners nobody knows. Some of the “good old days” of training in NJ and visiting other legendary gyms What to expect from Underground Strength Con!Let’s get it dialed in! This is the Business of Strength Coach Joe Connect with Zach! https://zacheven-esh.com/ @ZEVENESH on Instagram
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Aug 6, 2024 • 1h 18min

EP 162: Coaching is the Cure, Content, and Gym Business with Luka Hocevar

This episode of the Business of Strength is brought to you by IGNITE Entrepreneurs and Mike Lisi. Mike is the official marketing partner of the Business of Strength. Mike has helped a ton of gym owners market, sell, and automate their client acquisition process with real time data.  Secondly our 2nd Annual Business of Strength Retreat in Scottsdale Arizona is on September 19th and 20th. If you register before August 19th you will receive $300 off the total event by using the code RETREAT24 at checkout.  BOS Website Link: https://bosretreat.com/ Episode Review:  In this episode Adam breaks down why coaching is the cure to a successful training business with Luka. In addition they cover the current content creation process in social media and a training business.  If you enjoyed this episode please leave us a 5 star review!
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Jul 30, 2024 • 13min

EP 161: What a gym can learn from NCAA25

On this episode of the Business of Strength Podcast Dan Goodman breaks down how NCAA25 made an additional $66 million dollars using the value ascension model. Don’t forget our next live event is our annual Business of Strength Strongest year retreat in Sunny Scottsdale, Arizona on September 19th and 20th.  Two jam-packed days of learning, networking and having a blast!  Interested in attending our annual retreat and saving $300?! Use code: RETREAT24  Click here to register
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Jul 23, 2024 • 43min

EP 160: Retreat 2024 Preview and Q&A

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.   Don’t forget our Next LIVE event is our annual Business of Strength Strongest Year Retreat! September 19-20 in beautiful Scottsdale AZ.  Two jammed-packed days of learning, networking, and having a BLAST!     In this episode Joe Dan and Adam are discussing all things RETREAT 24!   Some topics include… What is the annual Strongest Year Retrea Who is it for? What are you going to learn? Why you need to get OUT of you gym to work ON it How building your network can help grow your gym Key ideas I wish I knew 15 years ago Why Scottsdale is AMAZING!  What make this mastermind different  Let’s get it dialed in!  This is the Business of Strength  Coach Joe  Interested in attending our annual retreat?   Click HERE to register and get more info!  
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Jul 9, 2024 • 1h 1min

EP 159: The Gym Business Evolution of Mark Fisher

On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader Mark Fisher for the second time. Mark is a former Broadway actor turned gym owner, franchisor and consultant. Mark is the co-owner of Mark Fisher Fitness, The Business for Unicorns, and is an investor/owner in Alloy Fitness Franchises. Topics include: How he stepped away from the day to day of Mark Fisher Fitness. The Franchise - Why Alloy, and why now? Why he decided to invest in the franchise of Alloy and how it made him a more effective business mentor. How he executes and prioritizes what's most important while owning 3 different businesses. His suggestions for making an actual living at a Strength Professional in 2024. How priorities change and strengths evolve over time. The Future of MFF… As always 5-star reviews and sharing episodes with your friends is much appreciated! Be sure to check out articles, tips, and future podcasts on businessofstrength.com. CONNECT WITH MARK: Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.
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Jul 2, 2024 • 40min

EP 158: Building a Strong Community and Brand Identity

Explore the importance of building a strong community and brand identity in the fitness industry. Learn about defining brand values, community building strategies, brand consistency across platforms, and measuring success through collaborations and partnerships. Join the Business of Strength podcast to dial in your brand!
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Jun 18, 2024 • 40min

EP 157: From Intern to CEO with Mike Necsutu

From Intern to CEO with Mike Necsutu On This episode of the Business of Strength podcast Dan Goodman is joined by The CEO of RAF Strength + Fitness, MIke Necsutu.  On the show they discuss: How Mike stepped into an internship at RAF literally by accident. He explains the “intern” to CEO path and how his daily responsibilities and skill sets have evolved over the years.  How being well intentioned is the critical component to success with both your work and personal life.  Advice for someone that wants to make a career in fitness but isn’t sure they want to own and operate their own place. A lot of people in fitness believe the only way to make money is to open and operate their own business.  The qualities in an employer you must look for in order to have a successful career.  How utilizing the IGNITE Entrepreneurs platform has really accelerated the growth of RAF in the last year.   Get in touch with Mike Necsutu: Raf Strength + Fitness Instagram: @ rafstrengthandfitness  Mikes Instagram: @ streetdreamsmike IGNITE Entrepreneurs Instgram: @ ignite.entrepreneurs  All Business of Strength Listeners can claim 50% off their first month utilizing IGNITE automation services.   Click here to claim your offer: http://Bos.ignite-entrepreneurs.com
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Jun 11, 2024 • 40min

EP 156: 15 Lessons in 15 Years

May 1st 2009 marks 15 years for Dan Goodman at Varsity House Gym.  On this episode of the Business of Strength he hosts a solo episode and reviews 15 lessons he’s learned in the last 15 years at the HOUSE!   Connect with us HERE: https://businessofstrength.com/upcoming-events/ Instagram: https://www.instagram.com/businessofstrength/  YouTube: https://www.youtube.com/channel/UCk_Xqx8C5PeVDdgrQW0SDbA
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Jun 4, 2024 • 37min

EP 155: Ignite your gym's cash flow with Mike Lisi

On this episode of the Business of Strength Dan Goodman interviews Mike Lisi who is the founder of IGNITE Entrepreneurs. Mike’s ability to leverage client retention management, lead flow and automation has enabled him to grow and establish a multitude of profitable businesses! Two of these businesses are successful gyms in Long Island, New York. Mike’s wealth of knowledge running gyms has transferred exceptionally well in helping other gym owners automate their gym businesses. Talking points for the conversation: Mike brings us up to speed on why he started a marketing agency in the first place. How his product goes against the expectations of typical agency businesses. “An offer is only as good as its fulfillment.” His first sticking point as a business owner and how it influenced his entrepreneurial journey. When he gets started with a new business utilizing IGNITE services, one “party” trick that really sets fire to their cash flow. What he is doing with IGNITE to help ensure his gym clients not only sustain but grow in what some are calling a “GymCession.” Mike’s big goal and what he is looking to accomplish with the agency in the next 5 years. Get in touch with Mike: 50% off your first month with IGNITE: http://Bos.ignite-entrepreneurs.com Instagram: @mike_lisi_jr
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Jun 4, 2024 • 48min

EP 154: The Future of Fitness Recap (with Adam Menner)

RECAP of Adam Menner on the Future of Fitness Podcast: "Join us for an inspiring conversation with Adam Menner, a seasoned gym owner and consultant with a wealth of experience in fitness and business. In this episode, Adam unveils the secrets to scaling a fitness business using the principles of servant leadership. From his humble beginnings as an intern at DeFranco's Training Systems to becoming a partner in multiple successful gym locations across the Northeast, Adam's journey is a testament to the power of dedication and growth. Discover how Adam has mastered the art of managing smaller, efficient gym locations, with a strong focus on core service offerings like small group personal training. He shares invaluable insights into the role of technology in streamlining operations and enhancing business growth. Learn about the significance of consistent quality control, effective recruiting, and providing meaningful career opportunities in the fitness industry. Adam also explores the importance of complementarity in fitness modalities, targeting the right client demographics, and delivering a holistic client experience. Throughout the episode, he emphasizes the value of humble beginnings and continual learning." Check out Future of Fitness Podcast: https://futureoffitness.co/

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