

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Sep 13, 2022 • 1h 4min
EP 111: Rethinking the Way You Eat Food with Brian Sanders and Joe Riggio
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
For those of you who would like to attend a two-Day Immersion at Varsity House or speak to us about one-on-one business consulting you can schedule a free business strategy call to get clear on your biggest needs and develop and executing plan…Go to Businessofstrength.com enter your info and we will get back to you right away.
Our next Immersion is October 8/9th in Breda Netherlands hosted our good friends Noel and Sanne at Breda Strength & Conditioning.
I’m PUMPED about today’s guest…. Brian Sanders Founder and CEO of Sapien.org, NosetoTail.org, and foodlies.org
Brian’s companies are helping people get back to way we were supposed to eat millions of years ago. Nose to tail whole foods devoid of chemicals, processed refined floors, sugar, and seed oils.
You are going to love the GEMS Brian drops about the food cycle in the world and how we have all been “lied” to in a sense.
This is an awesome company with a great mission and an amazing group of people behind it.
Brain Sanders…CEO OF Sapien.org…enjoy
Show Highlights:
The problem with western diets
Anthropological truth about what we used to eat
Modern man is decaying, and the ancestral man thrived
Breaking 50 years of misconceptions
Who’s paying for the “research” is important
Gut Health and the role of prebiotics and Glyphosate
The “real” food pyramid
The Big Pharma-Big Agro-Big Media Triangle
The Sapien Framework
Food Lies Documentary
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!
Stay Strong Gym Owners! This is the business of strength!

Aug 11, 2022 • 42min
EP 110: Marine turned Gym Owner w/ Noel Brand and Dan Goodman
On this episode of the Business of Strength Dan is joined by co-founder and owner of Breda SC, Noel Brand.
Noel along with his wife Sanne own and operate Breda SC in the Netherlands which is a pioneer gym for Strength and Conditioning in the Country.
Noel sheds experience on what got him into the industry and what has KEPT him in the industry.
He talks about the continued education effect on not only gym businesses but all business.
BredaSC is the also the host site of the next Business of Strength 2-day seminar where Noel will be a guest presenter!
If interested in attending the event, Sign Up Here: https://businessofstrength.com/bos-seminar/

Aug 4, 2022 • 9min
EP 109: Lessons from a Hair Salon with Dan Goodman
In this episode of the Business of Strength Podcast Dan Goodman discusses lessons learned from Ali Webb and the World Renowned DryBar
Dan got the chance to hear Ali Speak at the Goldman Sachs 10ksb summit in Washington DC and shares the biggest takeaways from a small business owner in Ali, who grew the brand to 180 locations and a company worth hundreds of millions.
In this episode Dan covers a strategy that all managers need to remember when it comes to leading others.
For more articles and strategy’s on how to be a successful strength entrepreneur please visit www.businessofstrength.com

Jul 27, 2022 • 53min
EP 108: Selling, Solutions, and Strongman with Special Guest Mike Capriglione
On this episode of the Business of Strength Podcast VH veteran Mike Capriglione breaks down the sales process and client lifecycle.
Mike has helped to streamline and organize the entire company sales system across both VH facilities.
He recently presented at the 2-day BOS immersion and the presentation was so well received we knew a podcast was in order.
On the show we discuss:
1. How great coaching makes the sales process easier.
2. An authority and social proof tactic that takes the weirdness out of a sale process.
3. Mike’s thought process on paid vs. unpaid trials.
4. non-negotiables that every gym needs in their new client on boards.
5. Advice for all young coaches entering the industry.
If you would like to connect with Coach Mike you can email him at Mike@varsityhousegym.com

Jul 21, 2022 • 1h 8min
EP 107: How to Build a Business That Makes a Difference with Sean Lakes and Joe Riggio
I’m PUMPED about today’s guest…. Sean Lake is the Co-Founder and CEO of BUBS Naturals a holistic supplement company producing the BEST collagen in the world among a line of emerging products like MCT OIL, Coffee creamers and Apple Cider Vinegar Crews all designed to help you DIE YOUNG AS LATE AS POSSIBLE.
The company is named after Sean’s childhood best friend Glenn BUBS Doherty, one of the special force’s operators killed in Benghazi…You may have seen the Movie 13 hours.
You are going to love the GEMS Sean drops about his entrepreneurial journey, bringing his company to life, honoring BUBS life and mission through their charity, and his leadership and hiring tactics.
This is an awesome company with a great mission and an amazing group of people behind it.
Sean Lake…CEO OF BUBS NATURALS…enjoy
Show Highlights:
How dropping out of school to be a pro skier and snowboarder led to the entrepreneurial bug.
Have a Navy Seal as your best friend.
Turning Glenn’s tragic death into a mission to help others
Taking idea to inception
Not compromising on excellent
The Die Young as Late as Possible Montra BUBS lives by
The Glenn Doherty Foundation
tactics for being a great leader
What makes a great employee
Sean’s productivity hacks
Books you need to read to create the spark
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the next seminar or schedule a free strategy call go to www.Busienssofstrength.com today!
Stay Strong Gym Owners! This is the business of strength!

Jun 15, 2022 • 41min
EP 106: How to Create a Niche Based Training Business with BOS Member Conor Abreu and Dan Goodman
Conor is the founder and CEO of TNL Performance center in Hamilton, NJ. He's an OG member of the SYP inner circle having been a member for 4 years and counting.
On this episode of the BOS Podcast Connor breaks down the following:
1. How an internship at Cressey Sports Performance swayed his decision to become a strength and conditioning coach in the private sector.
2. How being a baseball focused business has led to expansive opportunities outside his niche over the years.
3. He sheds light on what he struggled with as a young coach and what he did to resolve it.
4. The most important investment his business has ever made and how all businesses can do the same.
If you enjoyed this episode of the BOS podcast leave us a 5 star review! It would be greatly appreciated.
If you're a small private sector based training business reach out to us at: thebusinsessofstrength@gmail.com We would love to schedule a strategy call to find out how we can help you!

May 28, 2022 • 23min
EP 105: How to Create an Automated Athlete Marketing Funnel with Dan Goodman
In this episode of the BOS Podcast Dan Goodman breakdowns one of the most important porcesses in our gym, Open Enrollment
Podcast Main Points:
Why athletes and their parents need a call to action
Why a proven process wins with marketing
Energy conversation with the schedule
The process of onboarding a student athlete post enrollment
If you have any questions about how you can create a similar process for your training business email thebusinessofstrength@gmail.com
As always, if you enjoyed this episode give us a 5 star review!

May 5, 2022 • 50min
EP 104: Family Tragedy to Family Business with Joe Riggio and Pat Mahoney
What is everyone up to? I'm your host coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profit.
This episode is brought to you by CPPS Certification, one the most cutting-edge certifications in the world led by legendary coach Joe DeFranco and James “Smitty” Diesel. For all our listeners out there, you can get 25% off this certification to safe you REAL money by using the code VARSITY during the checkout
Today my guest longtime client Pay Mahoney Jr. Pat started training with me in high school after his dad became a client. Over the years we have worked with his entire family.
His journey brought him to starting a company out of tragedy after his late mother contracted cancer.
Show Highlights:
How tragedy can create innovation
Bringing the best CDB in the world to life
Changing the protocol for traditional health care
Balancing running a growing company and going to chiropractic school.
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon. We are hosting a two-day business seminar Thursday May 12/13 at Varsity House Gym. We will teach you how to build a low overhead business that turns massive profit!
To sign up for the seminar go to www.Busienssofstrength.com to get the pre-sale discount!
Stay Strong Gym Owners! This is the business of strength!

Apr 19, 2022 • 1h 9min
EP 103: The Words Leaders Use with Tony Smith and Joe Riggio
In this episode of the Business of Strength Podcast, Joe Riggio sits down with Tony Smith owner of Tango Solutions. They talk about the trials of running a training business post pandemic, leadership, and equipping your team for success.
Episode Shownotes:
1. Post pandemic strategies for a successful business
2. Leadership during tough times
3. Leadership Language
Don't forget we are hosting an in person BOS Seminar May 12th and 13th at Varsity House Gym in Orangeburg NY.
You can register with the following link: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event
P.S. We are also hosting a Joe DeFranco CPPS certification at Varsity House the following saturday, May 14th! All of our listens get 25% with the codee "VARSITY" - take advantage of this opportunity!
Sign up here: https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

Apr 14, 2022 • 15min
EP 102: How to Provide Value Post Covid for Gym Owners
Pumping the value in your gym.
In this episode Dan Goodman talks about things all Brick-and-mortar gyms can do to improve value for their clients.
He breaks down the following:
How to improve the “Convenience” factor at your gym.
How all gyms can layer in digital accountability
Why great service always wins…how to get your coaches to think about service beyond simply the X’s and Os of training.
The personal data points that have drive home the proven process of VH. Results driven gym and the best hour of our client’s day.
NJ.COM Article Link: https://www.nj.com/opinion/2022/03/gym-owner-post-covid-well-need-to-pump-up-the-value-opinion.html
CPPS Certification May 14th with Joe Defranco and Jim Smith.
25% Savings CODE: VARSITY
https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/