The Business Of Strength Podcast

Coach Big Mike Capriglione, head of strength & conditioning at Varsity House Gym joins Joe and Dan for another episode of the Business Of Strength Podcast. Together the guys discuss how over the last decade they created a culture centered around athletic performance. Varsity House is known for their hardcore warehouse style of training where lifting weights are the main focus. This type of training was not the common place for youth athletes in 2006 when VH started.

10 questions every gym owner should be able to answer. By answering these questions, you will have developed a real working ability to see your business from a 30,000FT viewpoint and make serious business gainz. If you can’t answer one of the questions, it just means there’s some work to do. Time to get on the HOT SEAT!

Put your 4’s up… Here we go, the yearend purchase push is in absolute full swing! Junk mail in the email box, mail box, and consumer mania in every retail store. When retail business zig’s we want to zag as a SERVICE based business. Our goal should be to GIVE back to our clients, not be the norm and do nothing but ask and force feed the “sale.” Attend a Business Of Strength Mentorship at www.strengthentrepreneurs.com

The Tread Sled comes to life! Joe and Dan discuss the trials and tribulations behind designing, manufacturing and selling a brand new piece of gym equipment. They also discuss the importance of doubling down on yourself and investing in continued education and mentorships. To learn more about the Tread Sled visit www.treadsled.com Sign-up for one of our 2 Day Business Of Strength Mentorships at www.strengthentrepreneurs.com

Jake Hutchinson from Gym Jones calls in to the Business of Strength Podcast. To learn more please visit http://www.strengthentreprenurs.com

Most people show up to work tired, stressed, and unable to “find” great help. Typically, in situations like this it has nothing to do with the staff or team, but instead with the limits placed upon oneself. It’s the inability to translate one’s vision into a reality. One of the best leaders I’ve come to know, shaped his prowess for management by being the head of a SWAT team in Ontario, Canada for nearly a decade. Room for error was not an option when kicking in the door in a hostile situation. Tunnel vision at the task at hand was the only factor which could ensure the safety of all his team members. Luckily for us Tony Smith sat in our latest installment of the Business of Strength podcast to discuss some of the tactics that continue to make him such an effective leader.

Dan and Joe talk about the best and the worst of 2018 at Varsity House. They talk about everything that went well in 2018 (so far) including, the first 6 months of their Strongest Year Group, how KPI tracking changed how they track sales, and how running a successful meeting can set the tone for progress in the following year. They also dive deep into what they did wrong in 2018 and how they want to change that for the future. Dan and Joe discuss the unveiling of Varsity House’s first piece of equipment, the Tread Sled, and how it is the ultimate piece of gym equipment.

To attend a Business Of Strength mentorship please visit http://www.strengthentrepreneurs.com

Bert Sorin of Sorinex Exercise Equipment calls in to speak with Joe & Dan. Bert is the president and co-owner of Sorinex Strength equipment, one of the top strength equipment companies in the world. Bert talks about the humble beginnings of Sorinex when his father Rich Sorin started welding equipment in their garage. How they overcame adversity and sacrificed everything to grow their company. We talk about how their sole mission of surrounding themselves with extradentary people and having extradentary experiences has been the driving force behind Sorinex’s success. Bert talks about his time as a world-class Track & Field Athlete and the connections he made that helped forge the future of Sorinex. Bert Sorin and Sorinex are great examples of a family who turned their passion for strength & conditioning in to a real business.

Mark Taysum calls in to speak with Joe and Dan to discuss how he has turned his passion for strength & conditioning into a real profession.