

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Feb 19, 2021 • 1h 14min
EP 70: Freedom Units with Jason Gusic and Dan Goodman
Our guest today is Jason Gusic “Gus”.
Jason is head of Westside Tactical and is one of only 4 master Westside Instructors in the world. He owns a private training facility Applied Strength & Conditioning in Indiana and runs a variety of seminars and workshops designed for operator fitness.
He has had an amazing journey into fitness from being a marine to police officer to training top level MMA fighters. That training ultimately landed him at the famous Westside Barbell and tutelage of Louis Simmons.
Tougher using Westside principles they created the Westside Tactical arm.
Today Gus has many military contract and travel around the country instructing operators and coaches on how to property impairment the principles of the program.
Jason talks about stacking “Freedom Units”, the work, networks, and systems needed to create your ideal business and life.
In this episode we discuss training, creating the Westside Tactical methods, running a private gym, and the growth of Westside Tactical. Jason talks about the importance of sticking to your passion, surrounding yourself with people better than you are, and giving back to the community of strength as much as possible.
Enjoy this episode and if you love it please leave us a 5-star review!

Feb 9, 2021 • 1h 9min
EP 69: Creating Your Dream Career and Business with Dogpound Founder Kirk Myers and Joe Riggio
Joe Riggio sits down with legendary trainer Kirk Myers, the founder of Dogpound in NYC and Los Angeles.
Kirk works with world renowned actors, celebrities, models, and athletes. In this episode kirk breaks down what it took to get to the next level in his career. Facing inevitable odds, Kirk overcame adversity and creating a world class training business.
To connect with Kirk follow him here: https://www.instagram.com/kirkmyersfitness/
Connect with Business of Strength:
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Jan 26, 2021 • 40min
EP 68: Intern to Business Owner, Creating a Career Your Proud of, and Standing Out in a Crowded S&C Industry with Adam Menner and Dan Goodman
On this episode of the Business of Strength Podcast Dan interviews Business of Strength partner, Adam Menner!
Adam started as an intern at Varsity House gym in 2015. Since then he has ascended to head coach, director of performance, director of training, and now partner of the Business of Strength.
In this episode Adam break down how to actually "make it" in the private sector as a successful coach. There's a certain level of preparation, willingness, and sacrifice involved to get to the top of the industry.
To connect with Anthony, you can find him at continuefit.com or follow him on IG: adammenner
Connect with Business of Strength:
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Jan 12, 2021 • 1h 7min
EP 67: VH Performance Podcast E4: Human Movement, Performance, Building Your Business with Conor Harris and Adam Menner
Podcast Overview Adam sits down with Conor Harris to talk about finding the root cause, running a business, and how to stand out in a crowded market. This is a MUST listen episode for all sports performance coaches and business owners in the private sector.
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Jan 8, 2021 • 43min
EP 66: Building an In-House PT Business in Your Gym with Dr. Cioce and Dan Goodman
Dr. Cioce is the resident Physical Therapist at Varsity House Gym.
We went years without subleasing space at VH in search of someone qualified not only to service our community but someone that embodied our core values.
In this episode Dr. Cioce sheds light on why she took the leap into private practice, how she’s gotten busy so fast, and where she feels the future of physical therapy is going.
As always 5 star reviews are greatly appreciated!
To connect with Dr. Cioce click here: https://www.phoenixpt.info/
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Dec 23, 2020 • 1h 1min
EP 65: Strategies to Become a World Class Strength Coach with Luka Hocevar and Adam Menner
Adam from the Business of Strength, sits down with world renown strength coach + gym owner, Luke Hocevar to talk all things training and business. In this episode, luka breaks down specific strategies that took him straight to the top of the industry.
Luka breaks down his personal habits, systems, and business.
How young coaches can make a different right now.
How you must trust the process and can't skip steps.
How to build a following and presence the right way.
and more!
Follow Luka:
https://www.instagram.com/lukahocevar/
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Dec 17, 2020 • 53min
EP 64: How to Stand Out in a Crowded Private Sector Fitness Industry with Anthony Renna and Dan Goodman
On this episode of the Business of Strength Podcast Dan interviews the interviewer in Anthony Renna! Anthony has hosted the famous Strength Coach Podcast powered by Perform better for 13 years interviewing the industries absolute best. Anthony has worked in the Strength and Conditioning industry for nearly 3 decades owning a brick and mortar gym, online paid website, as well as authoring a book, “Be Like the Best.”
In this episode Anthony breaks down the skills required to be successful in ALL service business, where he believes the industry is headed, and where HIS focus professionally is going.
To connect with Anthony, you can find him at continuefit.com or follow him on IG: https://www.instagram.com/antrenna/
Connect with Business of Strength:
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Dec 8, 2020 • 1h 16min
EP 62: Accessing Individuals, the Gait Cycle, and Building Your Business with Alex Effer and Adam Menner
Podcast Show Notes:
In this episode of the Sports Performance Edition of the Business of Strength podcast, Adam sits down with Alex Effer to talk about Alex’s journey of becoming a successful business owner in the private sector industry.
Show Notes:
Alex’s transition from clinical setting to private sector
The “hustle” required to start your own business
Alex’s training model and most valuable assessments
What assessments are useful in a group setting and which are not
Finding the right exercises for the right individual
What strength exercises compliment the sprint
How to start an online training business
And more!
Find Alex Here:
Instagram: https://www.instagram.com/alex.effer/
EVOLVE Mentorship: https://www.resilientedu.com/EVOLVEMentorshipv1
Connect with Business of Strength:
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Dec 3, 2020 • 37min
EP 61: How Business of Strength Member Dustin Brancheau Created His Dream “Job” with Dan Goodman
In this episode Dan chats with Michigan Gym owner and SYP Member Dustin Brancheau. Dustin talks about the vision he had for AdvantEdge Sports back in 2011 and how he is living out those dreams today.
He and his team are some of the most sought-after coaches in the country. Not only has he had tremendous success as a coach in the private sector but he also serves as a lead consultant to the Strength and Conditioning departments for both Northern Michigan University and Finlandia University.
In this episode Dustin breaks down the skills he needed to “Go Pro” as a coach AND business owner. This is a must listen for any coach or gym owner looking to take the next step in their career.
To connect with Dustin you can follow him on Instagram here: https://www.instagram.com/dbrancheau87/
If you would like to create some clarity for your business heading into the new year join us for our 3-day FREE virtual mastermind December 14-16 from 12-2pm by clicking the link here:
BOS FREE 3 DAY EVENT
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Oct 13, 2020 • 44min
EP 60: Business and Basketball: Leading from The Front with Billy Armstrong and Dan Goodman
Partner and CEO of Varsity House Gym sits down with Bergen Catholic (top 25 in the country) Men's Basketball Coach, Billy Armstrong.
Billy talks about his experience transition from a pro basketball player, to coach, to business owner.
Billy breaks down the parallels of running a business and coaching a successful basketball team.
If you're interested in working with us at VH Education check out us below:
WEBSITE: https://varsityhoopstraining.teachable.com/
INSTAGRAM: https://www.instagram.com/vheducation/
FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks
LINKEDIN: https://www.linkedin.com/company/67339918/admin/
YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber


