Inside Aesthetics

Episode 189 hosts Dr Jake Sloane & David Segal In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics. In this episode we discuss: - Why we're introducing more business support for injectors - Recapping the economic forecast for the next two years - What high interest rates & high inflation rates mean for injectors - The motivations for medical professionals to become injectors in the first place - Why injectors should ask themselves, 'What sort of injector do I want to be?' - Self-proclaimed titles that injectors use like the 'Lip Queen' or 'Black Diamond tier injector' - Why injectors decide to set up a clinic on their own - How clinic owners can hold onto skilled injectors & incentivise them not to leave - Why clinic owners & injectors ethics need to align - New staff interviews and the importance of references on someone's CV ALL IA LINKS & CONTACT INFORMATION

Episode 188 hosts Dr Jake Sloane & David Segal In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated. The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future. We explore all ten chapters of the report including: 1) Diverse Individuality: How & why aesthetics must become more inclusive for patients of all ethnicities 2) The New Masculine: the evolution of male attitiudes to aesthetics 3) Gender Inclusive Beauty: How aesthetics can cater for those identify anywhere on the gender spectrum 4) Ephemeral Expression: The new concept of transient & short-term beauty outcomes 5) Elevated Experiences: How clinics might approach & elevate the customers experience 6) New Body Frontiers: Discussing body treatments & how to incorporate these into aesthetic clinics 7) Aesth-Ethics: The responsibility that injectors have for the messages that they promote to the public & the issue of counterfeit goods 8) The Digital Lens: Whether life lived through phones and laptops is warping our reality 9) Aesthetics & the Metaverse: The concept of patients and clinics interating in the new virtual reality 10) The End of Aging: Are we only at the tip of the iceberg in terms of using injectables for our patients? ALL IA LINKS & CONTACT INFORMATION

Episode 187 hosts Dr Jenny Kimmins (GP and Cosmetic Physician based in Melbourne, Australia) Jenny joins us in the 10th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. We discuss: Jenny's background as a GP Her motivations for getting into the industry and the reality of burnout in the public health system How she learnt to inject and the benefits of mentorship The difference between a medical & an aesthetic clinic Continual Professional Development and her recent trip to Bangkok for Galderma's 'GAIN' event Her role as Chair of the Aesthetic Medicine course run by HealthCert What the Aesthetic medicine course offers The difficulty in assessing competence of injectors & the challenges of training without a national consensus We also ask every injector in these episodes: What is your number one toxin and why? What is your number one filler and why? What is your go to cannula make/size and why? Aspiration - yes or no?! What's the biggest mistake that you've made and what did you learn from it? What's been the best book or course that has improved your practice the most? This episode was brought to you by HealthCert, a global provider of training for medical professionals. We have a special offer for IA listeners: - Sign up to be entered into a draw to win a free Aesthetic Medicine or General Dermatology course! - If you don't win don't worry, you'll still get $200 off the course! To enter and for the full terms and conditions , click here and sign up ALL IA LINKS & CONTACT INFORMATION

Episode 186 hosts Jessica Halliday & Maria Reid (Registered Nurses based in Tasmania, Australia) Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017. Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector. Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business. In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilites of this type of agreement. We explore: - Why our guests became cosmetic injectors after many years of working as nurses in different fields. - The aesthetic market and the unique differences of injecting in Tasmania, an island state 240km South of the Australian mainland. - The impact that their location has on decisions made concerning ordering stock and supplies - Why Jessica invited Maria to become a business partner and why she needed help. - The vital importance of understanding what your own skill set is and what your limitations are - What their shared responsibilites are ans how they run the clinic six days a week - Understanding what a business agreement legally binds you to and what to do when disagreements occurs - Understanding the business side of an injecting clinic including key parameters like net profit margin, patient repeat rate, the average spend and the spend per patient aquistion. - The challenges of establishing a boutique clinic in a more conservative community - How to differentiate your clinic from more generic chain clinics - And more! ALL IA LINKS & CONTACT INFORMATION

Episode 185 hosts Babak Moini (Co-founder of Laser Clinics Australia) Babak previously joined us back in episodes 45 and 59, where he shared his story and his predictions for what the COVID-crisis would mean for aesthetic businesses. Two years on, we reflect on the post-COVID era and the current as well as predicted global economic crisis that is looming. We explore: Babak's current view of the Australian aesthetic market Some of the key trends that have emerged since our last podcast We then discuss the financial issues including: Whether the predictions he made in April 2020 were right, wrong or are simply delayed and still going to happen The post-COVID demand for injectables and what this showed about the resilience of the market What our governments did to cope during COVID and the hang over effects of these including: - stimulus payments and printing money to fund it - borrowing more money, increasing national debt - the effect of lockdowns & stimulus payments on the labour force - why this has caused hyperinflation, climbing interest rates and the implications of these problems We then brainstorm some countermeasures that clinics can take including: How to audit your business and better understand your margins and profitability How to improve cash flow How to negotiate with suppliers Managing debt ALL IA LINKS & CONTACT INFORMATION

Episode 184 hosts Dr Rungsima Wanitphakdeedecha (Dermatologist, laser and injectable expert based in Bangkok, Thailand) Rungsima has a wealth of experience using all of the commerically available toxins, has led research in the field and has published peer-reviewed journals on the topic. In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 4 we focus on a niche use of toxins most commonly referred to as 'micro-toxin treatments'. We explore: - What we mean by micro-toxin treatments - Who started doing micro-toxin treatments - Why micro-toxin treatments are so popular in Asia - The proposed mechanisms by which micro-toxin treatments work - Which toxins seem to work best for micro-toxin treatments - The main uses, techniques, doses/dilutions of micro-toxin treatments including: Skin rejuventation 'Facial lifting' Sebum reduction/acne improvement rosacea Hyperhydrosis (excessive sweating) - Some more unusual uses of micro-toxin including: Surgical scar prevention/improvement Hayfever symptom control Neuropathic pain reduction Retractile testicle pain ALL IA LINKS & CONTACT INFORMATION

Episode 183 hosts Dan Julien (Nurse Practitioner from Ottowa, Canada) Dan joins us in the 9th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. We discuss: Dan's background and how he became an injector How he trained and who his inspirations were The problem of proving competence when training as an injector What the injectables market of Canada is like His injecting philosophy and the dynamic of art vs science His thoughts on dissolving other injectors work and 'starting again' Using phi dimensions and calipers to assess a patient Aesthetic ultrasound and where it fits in His approach to social media and what channel to use for various outcomes What Tik Tok should be leveraged for when it comes to injecting Dan's mental mindset to filming himself for social media YouTube and how this fits in for an injectors online profile Patreon - what it is and how it can be used by injectors We also ask every injector in these episodes: What is your number one toxin and why? What is your number one filler and why? What is your go to cannula make/size and why? Aspiration - yes or no?! Do you have any novel tools or tricks that you use regularly in your treatments? What's the biggest mistake that you've made and what did you learn from it? What's been the best course that has improved your practice the most? ALL IA LINKS & CONTACT INFORMATION

Episode 182 hosts Dr Simone Doriean (Cosmetic Physician from Melbourne, Australia) Simone is one of Australia's leading aesthetic physicians with over 18 years of aesthetic practice. She is an KOL for Galderma and shares her knowledge, facial assessment expertise and techniques at local and international meetings. In Chapter 3 of 'The Business of Injecting' episodes, we focus on the unique challenges that a very experienced injector might face - including some of the aspects of their business that they may have never properly addressed or understood. We discuss: - Where she first began injecting and why - Transitioning from working for someone else to your own clinic and the pros and cons of this - The benefits of converting to paperless clinic and automating bookings - The advantages of employing a virtual PA - Recognising and acting on not having the right business structure set up (and the tax implications of this) - What happens when an injector wants to stop injecting - Exit strategies: Debating the scenarios of selling her brand/clinic vs taking on a mentee to inherit it - Ideas to grow wealth over the next 10-15 years ALL IA LINKS & CONTACT INFORMATION

Episode 181 hosts Professor Sebastian Cotofana (Associate Professor of Anatomy at the Mayo Clinic, USA) Sebastian is the world's best well-known anatomist for facial aesthetics, a prolific researcher and has published well over 100 peer reviewed articles and book chapters. We discuss: Sebastian's background and training What a typical day looks like for him Who does his research and how he coordinates this The hierarchy of authorship on academic papers We then do something different for this episode and drill down into the details of four of his recent and best known clinical papers. We discuss for each paper: - What the paper is about and why it was done? - What were the methods and the main outcomes? What is the learning point and relevance to injectors? Paper 1: 'To click or not to click – The importance of understanding the layers of the forehead when injecting neuromodulators – A clinical, prospective, interventional, split-face study' (30 November 2020) https://doi.org/10.1111/jocd.13875 Paper 2: 'The Bidirectional Movement of the Frontalis Muscle: Introducing the Line of Convergence and Its Potential Clinical Relevance' (May 2020) DOI: 10.1097/PRS.0000000000006756 Paper 3: 'Facial Soft Tissue Repositioning With Neuromodulators: Lessons Learned From Facial Biomechanics' (April 2022) DOI: 10.1093/asj/sjac090 Paper 4: 'Quantitative Analysis of the Lifting Effect of Facial Soft-Tissue Filler Injections' (May 2021) DOI: 10.1097/PRS.0000000000007857 ALL IA LINKS & CONTACT INFORMATION

Episode 180 hosts Kylie Duncan (Registered Nurse based in Orange (rural New South Wales), Australia) Kylie joins us in the 8th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. Kylie was incredibly kind to join us at the very last minute and this was recorded completely unplanned! We explore: How and why Kylie became an injector Insights into the rural Australian injectable market Reflecting the rural attitude to aesthetics vs the cities Her journey from leaving surgical nursing to working as an injector The challenges of setting up a clinic in a rural area What her typical patient demographic is The particular challenge of finding trained staff in rural areas, as well as keeping them Her five year plan What has been her most valuable aesthetics course or conference? Every episode we also ask our Injector Diaries guest: - What their favourite toxin is and why - What their favourite filler is and why - What their go-to cannula make and size is? - Aspiration: Yes or No? ALL IA LINKS & CONTACT INFORMATION