Inside Aesthetics

Episode 199 hosts Sarah Graham (Registered Nurse based in Kaiapoi, New Zealand) & Mischell Christmas (Registered Nurse based in Charlotte, USA) In this episode we do something a bit different by inviting on two of our long-term listeners. We explore where they are into their injecting careers, why they joined our 'IA Patreon' and how they have benefited from it. If you've never heard of Patreon, it's an online service that allows creators like us to connect with their listeners and provide bonus content. This is done via a tiered subscription model, with each tier accessing more benefits. We started IA Patreon around 6 months ago and at the time of writing we now have 132 injectors subscribing from all corners of the globe (a subscriber to Patreon is called a Patron). The purpose of our IA Patreon is very simple - it provides support, education and a community for injectors anywhere. We explore: Who our guests are How and why they listen to IA What Patreon is and why we started IA Patreon The benefits that IA Patreon offers injectors What it costs to join IA Patreon What content IA Patreon offers: Three Whatsapp chat groups: For general, injectable & business discussions IA Lives: periodic live and interactive Zoom sessions for our IA Patrons (David leads the IA Business Lives & Dr Jake will launch the IA Lives in May 2023) IA Webinars: re-watch eight webinars with global experts (recorded in the lockdown of 2020 Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more Hints, tips & clinical case videos: Here Dr Jake showcases insights into patient assessment, anatomy, injecting techniques, product choice and more IA Library: Our growing clinical paper bank and other injectable resources ALL IA LINKS & CONTACT INFORMATION

Episode 198 hosts Dr Felix Bertram (Dermatologist based in Zurich, Switzerland) Whilst Felix is still a practising dermatologist, he is best known as a globally-renowned entrepreneur in the aesthetics space. He's the mastermind behind Skinmed clinic, a high end aesthetic destination with 12 plastic surgery theatres, resident dermatologists and a pathology lab, cosmetic injectables and beauty services all under one roof. In addition to this, various side businesses compliment the clinic including: - the Swiss Aesthetic Institute training centre (co-founded with Julie Horne) - Skinmed Doctors skincare range - Skins restaurant (that has already won two Michelin stars since opening in October 2022) In Chapter 6 of 'The Business of Injecting' episodes, we explore: Felix's background and early career in dermatology Balancing life between being a Doctor and an Entrepeneur His business enterprises @skinmed_switzerland @swiss_aesthetic_institute @skinmed_doctors @skins_the_restaurant His definition of an entrepeneur and what it takes to become one The lessons he has learnt during his career The 'Inner Circle' conference The qualities, skills and mindsets that other medical professionals need to be better at business How and why he built a Michelin star quality restaurant attached to SkinMed His process for creating a new business How he sees the healthcare industry evolving How technology and innovation may impact the healthcare industry in the future His thoughts and observations on how aesthetics is taught and practiced around the world How he came to be the father of 13 dogs! ALL IA LINKS & CONTACT INFORMATION

Episode 197 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) Rick previously joined us on Webinar 5 and in episodes 134 & 193. Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter two we focus on what's known as 'Google Local optimisation'. We explore: - What a 'Near Me Search is' and how this relates to a 'Google Local Search' - Creating a Business profile on Google and setting up or claiming your business - The importance of completing your Google Business profile as fully as possible and regularly - How to attract patients from within your local proximity - Using tools like answerthepublic.com to match commonly searched for terms on Google to your website and blog content - The big difference between using Google to attract patients vs using social media to market yourself - How search terms used by the public has changed and become much more specific (and how clinics can leverage this) - What Google AdWords is - The dominance of Google vs any other search engines - What SEO (Search Engine Optimisation) is and the two main types (Local vs national) - Using tools like Brightlocal to improve your local SEO - The importance of Google reviews and how to encourage patients to do them - Advice for dealing with negative Google reviews - What a VPN is and whether these can affect Google Local Searches - What the best platform is to build your website on - The emergence of ChatGPT and AI for content writing This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world. CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS ALL IA LINKS & CONTACT INFORMATION

Episode 196 hosts Amy Lynn (Board-certified aesthetic nurse specialist from Philadelphia, USA) Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA and also runs the Coast to Coast (C2C) Cadaver course. We explore: How Dr Jake & Amy became friends What Amy's background was & how she became an injector Her thoughts on how important the personality of an injector is Amy's approach to a consultation How Amy recruits & trains her injector team What Amy thinks of trend in filler dissolving What her Glo Academy is The importance of cadaver workshops for injectors Going further when teaching injectors: branding & personal development We also ask every injector in these episodes: What is your number one toxin and why? What is your number one filler and why? What is your go to cannula make/size and why? Aspiration - yes or no? What's been the best book or course that has improved your practice the most? ALL IA LINKS & CONTACT INFORMATION

Episode 195 hosts Dr Kate Jameson (Cosmetic Physician based in Perth, Western Australia) Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state. In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled. We explore: - Kate's background & pathway into injecting - Insight into the injectables market in Western Australia - The challenges of transistioning from General Practice to being a business owner? - How the brand 'YouthLab' came about - The Youthlab business plan - How to provide a 5 star customer service - The injectable patient journey - How Youthlab onboard staff and develop a culture amongst their team - How to motivate & incentivise staff - What services Youthlab doesn't offer and why - Kate's tranisition from injector to team leader - The decisions made to expand Youthlab - The exit strategy ALL IA LINKS & CONTACT INFORMATION

Dr. Ravi Jain, an experienced aesthetic doctor and owner of Riverbanks clinic, joins forces with Dr. Sophie Shotter, a multi-award winner in cosmetic medicine and expert in biostimulators. They delve into the revolutionary bio-remodelling treatment, Profhilo, discussing its evolution and the differences in application techniques over time. Key topics include the challenge of managing patient expectations, the importance of patient education, and the shift towards natural-looking results. They also explore safety techniques and the growing trend of male patients seeking aesthetic enhancements.

Episode 193 hosts Rick O'Neill (Digital marketing expert from Brighton, UK) (Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In chapter one we focus on social media and content creation. We explore: What we mean by digital marketing and why it's so vital for injectors & businesses What social media is and what it's purpose is The main channels: Instagram, Facebook & Tik Tok What exactly each channel does in it's simplest form and how each channel differs Instagram - why it's the most popular social media channel chosen by injectors How Instagram has evolved and why it's far harder to grow your account now Follower numbers vs engagement Why relying on Instagram for your social media & content strategy is very dangerous What function Facebook does better than Instagram (and maybe even Zoom) Tik Tok and how it creates viral content so quickly Why this doesn't necessarily mean new business for clinics and injectors YouTube & why injectors should consider using it for content Content strategies and planning social media This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this) ALL IA LINKS & CONTACT INFORMATION Apply to be a guest on IA

Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia). We also welcome back Professor Sebastian Cotofana for a cameo appearance! In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics. EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin. We explore: - What EMFACE is & how it works - Why the technologies of HIFES & RF are combined - Who makes a good candidate for an EMFACE treatment - What the SMAS is, how it ages and why HIFES + RF are combined - Understanding frontalis aging: how stimulating the forehead area with EMFACE actually reduces wrinkles - Professor Sebastian Cotofana's views on EMFACE, the anatomy of the SMAS, it's relationship to facial ageing and how EMFACE fits into this equation - The intriguing possibility of using EMFACE for off-label treatments in patients with facial palsies or significant facial asymmetry - Whether EMFACE replaces the need for injectable treatments - How clinic and injectors can easily incorporate a device like EMFACE into their clinic - The beauty of an 'operator-independent' type treatment and creating the best patient experience This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual. Click here for more information about EMFACE and we will put you in touch with your global BTL team ALL IA LINKS & CONTACT INFORMATION

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor) Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022. In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world. We explore: - Cassandra's transition from therapist to manager to multi-clinic owner - How David & Cassandra first met & what their first impressions were of each other - The role of a manager & the need for daily oversight in clinics - The importance of identifying your staffs strengths & weaknesses - Understanding what motivates staff & injectors - Understanding different personality types to optimise your communication with colleagues - The purpose of a daily team meeting - Team 'culture' - How to manage toxic staff members - How to interview new staff members & how to find the best fit for your team ALL IA LINKS & CONTACT INFORMATION

Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA) Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin. In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 5 we explore Michael's life time journey with the products and his experience as the world's undisputed 'King Of Tox'. We explore: - Michael's story of how and why he first started using Botox as a plastic surgery fellow - The story of botulinum toxin going back to it's very first use in humans & the grandfather of toxins, Dr Allan Scott - How Michael & the Carruthers team both independantly studied Botox for cosmetic purposes in the early 1990's - The effect of toxins on the skin and how this is perceived differently in the West vs in Asia - The issue with clinical trials and how these limit the training of injectors to use toxins - How this has created a mindset problem for injectors & has limited the treatment possibilities for our patients - How Michael approaches his toxin consultations - Charging per area vs per unit - How to differentiate yourself as a toxin injector - What toxins Michael has in his clinic - The question of whether injectors should swap patients to different or new brands of toxin - Why the market needs more toxins - Michael's take on toxin resistance and how to limit it ALL IA LINKS & CONTACT INFORMATION