Inside Aesthetics

Episode 186 hosts Jessica Halliday & Maria Reid, both Registered Nurses based in Tasmania, Australia. Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017. Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector. Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business. In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilites of this type of agreement. We explore: - Why our guests became cosmetic injectors after many years of working as nurses in different fields. - The aesthetic market and the unique differences of injecting in Tasmania, an island state 240km South of the Australian mainland. - The impact that their location has on decisions made concerning ordering stock and supplies - Why Jessica invited Maria to become a business partner and why she needed help. - The vital importance of understanding what your own skill set is and what your limitations are - What their shared responsibilites are ans how they run the clinic six days a week - Understanding what a business agreement legally binds you to and what to do when disagreements occurs - Understanding the business side of an injecting clinic including key parameters like net profit margin, patient repeat rate, the average spend and the spend per patient aquistion. - The challenges of establishing a boutique clinic in a more conservative community - How to differentiate your clinic from more generic chain clinics - And more! SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow Jessica on Instagram Follow Maria on Instagram

Episode 185 hosts Babak Moini, co-founder of Laser Clinics Australia. Babak previously joined us back in episodes 45 and 59, where he shared his story and his predictions for what the COVID-crisis would mean for aesthetic businesses. Two years on, we reflect on the post-COVID era and the current as well as predicted global economic crisis that is looming. We explore: Babak's current view of the Australian aesthetic market Some of the key trends that have emerged since our last podcast We then discuss the financial issues including: Whether the predictions he made in April 2020 were right, wrong or are simply delayed and still going to happen The post-COVID demand for injectables and what this showed about the resilience of the market What our governments did to cope during COVID and the hang over effects of these including: - stimulus payments and printing money to fund it - borrowing more money, increasing national debt - the effect of lockdowns & stimulus payments on the labour force - why this has caused hyperinflation, climbing interest rates and the implications of these problems We then brainstorm some countermeasures that clinics can take including: How to audit your business and better understand your margins and profitability How to improve cash flow How to negotiate with suppliers Managing debt SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Babak on Instagram

Episode 184 hosts Dr Rungsima Wanitphakdeedecha, a dermatologist, laser and injectable expert based in Bangkok, Thailand. Rungsima has a wealth of experience using all of the commerically available toxins, has led research in the field and has published peer-reviewed journals on the topic. In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 4 we focus on a niche use of toxins most commonly referred to as 'micro-toxin treatments'. We explore: - What we mean by micro-toxin treatments - Who started doing micro-toxin treatments - Why micro-toxin treatments are so popular in Asia - The proposed mechanisms by which micro-toxin treatments work - Which toxins seem to work best for micro-toxin treatments - The main uses, techniques, doses/dilutions of micro-toxin treatments including: Skin rejuventation 'Facial lifting' Sebum reduction/acne improvement rosacea Hyperhydrosis (excessive sweating) - Some more unusual uses of micro-toxin including: Surgical scar prevention/improvement Hayfever symptom control Neuropathic pain reduction Retractile testicle pain SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) Our subscribers can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Follow our guest: Follow Rungsima on Instagram

Episode 183 hosts Dan Julien, a Nurse Practitioner from Ottowa, Canada. Dan joins us in the 9th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. We discuss: Dan's background and how he became an injector How he trained and who his inspirations were The problem of proving competence when training as an injector What the injectables market of Canada is like His injecting philosophy and the dynamic of art vs science His thoughts on dissolving other injectors work and 'starting again' Using phi dimensions and calipers to assess a patient Aesthetic ultrasound and where it fits in His approach to social media and what channel to use for various outcomes What Tik Tok should be leveraged for when it comes to injecting Dan's mental mindset to filming himself for social media YouTube and how this fits in for an injectors online profile Patreon - what it is and how it can be used by injectors We also ask every injector in these episodes: What is your number one toxin and why? What is your number one filler and why? What is your go to cannula make/size and why? Aspiration - yes or no?! Do you have any novel tools or tricks that you use regularly in your treatments? What's the biggest mistake that you've made and what did you learn from it? What's been the best course that has improved your practice the most? PATREON: Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors SUPPORT THE PODCAST: Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast CHECK OUT OUR SPECIAL OFFERS: Click here to browse our latest partner offers! CONTACT INFORMATION: Contact IA and other important links Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Follow Dr Jake on Instagram Follow David on Instagram Our guest: Follow Dan on Instagram

Episode 182 hosts Dr Simone Doriean, a Cosmetic Physician from Melbourne, Australia. Simone is one of Australia's leading aesthetic physicians with over 18 years of aesthetic practice. She is an KOL for Galderma and shares her knowledge, facial assessment expertise and techniques at local and international meetings. In Chapter 3 of 'The Business of Injecting' episodes, we focus on the unique challenges that a very experienced injector might face - including some of the aspects of their business that they may have never properly addressed or understood. We discuss: - Where she first began injecting and why - Transitioning from working for someone else to your own clinic and the pros and cons of this - The benefits of converting to paperless clinic and automating bookings - The advantages of employing a virtual PA - Recognising and acting on not having the right business structure set up (and the tax implications of this) - What happens when an injector wants to stop injecting - Exit strategies: Debating the scenarios of selling her brand/clinic vs taking on a mentee to inherit it - Ideas to grow wealth over the next 10-15 years SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Simone on Instagram

Episode 181 hosts Professor Sebastian Cotofana, Associate Professor of Anatomy at the Mayo Clinic, USA. Professor Cotofana is the world's best well-known anatomist for facial aesthetics, a prolific researcher and has published well over 100 peer reviewed articles and book chapters. We discuss: Sebastian's background and training What a typical day looks like for him Who does his research and how he coordinates this The hierarchy of authorship on academic papers We then do something different for this episode and drill down into the details of four of his recent and best known clinical papers. We discuss for each paper: - What the paper is about and why it was done? - What were the methods and the main outcomes? What is the learning point and relevance to injectors? Paper 1: 'To click or not to click – The importance of understanding the layers of the forehead when injecting neuromodulators – A clinical, prospective, interventional, split-face study' (30 November 2020) https://doi.org/10.1111/jocd.13875 Paper 2: 'The Bidirectional Movement of the Frontalis Muscle: Introducing the Line of Convergence and Its Potential Clinical Relevance' (May 2020) DOI: 10.1097/PRS.0000000000006756 Paper 3: 'Facial Soft Tissue Repositioning With Neuromodulators: Lessons Learned From Facial Biomechanics' (April 2022) DOI: 10.1093/asj/sjac090 Paper 4: 'Quantitative Analysis of the Lifting Effect of Facial Soft-Tissue Filler Injections' (May 2021) DOI: 10.1097/PRS.0000000000007857 SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Sebastian on Instagram

Episode 180 hosts Kylie Duncan, a Registered Nurse based in Orange (rural New South Wales), Australia. Kylie joins us in the 8th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. Kylie was incredibly kind to join us at the very last minute and this was recorded completely unplanned! We explore: How and why Kylie became an injector Insights into the rural Australian injectable market Reflecting the rural attitude to aesthetics vs the cities Her journey from leaving surgical nursing to working as an injector The challenges of setting up a clinic in a rural area What her typical patient demographic is The particular challenge of finding trained staff in rural areas, as well as keeping them Her five year plan What has been her most valuable aesthetics course or conference? Every episode we also ask our Injector Diaries guest: - What their favourite toxin is and why - What their favourite filler is and why - What their go-to cannula make and size is? - Aspiration: Yes or No? SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram

George Kypreos is the Managing Director of Dermocosmetica, an Australian distributor of aesthetic products, while Dr. Cara McDonald is a leading dermatologist and KOL for Profhilo. They dive into the launch of Profhilo, a groundbreaking bio-remodelling filler. Topics include how it differs from traditional fillers, its unique production methods, and the best techniques for injections. They also cover managing patient expectations, the significance of skin quality, and how Profhilo integrates into an injector's portfolio, backed by six years of European experience.

Episode 178 hosts Natasha Keeping, an Independent Nurse Prescriber based in Nantwich, UK. Natasha was an NHS nurse for over 20 years with experience in Emergency Care, Sexual health and Primary Care. But like many other health professionals that we've hosted on IA, she has re-defined her career and has been a part-time cosmetic injector for almost a year. 'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners. In Chapter 2 of 'The Business of Injecting' episodes, we focus on the challenges that a new injector like Natasha faces. We discuss: - Her motivations for becoming a cosmetic injector - The mental hurdle of leaving clinical practice and the NHS - The feelings of fear and overwhelm when starting a new business - The concept of a business plan - Choosing where set up her clinic and the pro's and con's of the choices she made - What sort of patients she attracts - What services she offers and why she chose these - The concept of needing a mentor - Who can help new injectors and the role of networking: working with pharma reps, KOL's, other colleagues, training courses and other informal support forums - How new injectors should price themselves and the temptations of discounting to get bookings - Marketing and what strategies Natasha has tried so far - How to measure success in the first year of injecting - The concept of brand building - Hiring help: Admin staff, social media 'experts', marketing, accountancy, legal support & financial planning IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier): - Access to four IA whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) - Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake) - Access to weekly IA Hints & Tips (Videos, insights & other injectable education) - Access to our IA Business Hints & Tips (Videos of business hints and experiences) - Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - Access to our growing IA Library of clinical papers, books and resources - Access to eight IA Webinars - Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons) - Shadowing opportunities in clinic with Dr Jake (additional cost) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram

Episode 177 hosts Dr Jake & David, your co-hosts of Inside Aesthetics. In this episode Dr Jake & David introduce their new series of episodes, 'The Business of Injecting'. We'll be stepping away from the nitty gritty of injecting technique to instead focus on the business side of things. In future episodes of 'The Business of Injecting', we'll host injectors to discuss all sorts of aspects of their business model. We'll analyse their struggles and challenges, difficult decisions that need to be made, the friction points that aren't yet solved, financial concerns, staffing, hiring, firing and all the other issues that crop up when working in or owning an injectables clinic. We'll also celebratrate some of the success stories of the barriers that injectors have overcome and showcase learning points that can be put into action by other injectors. In this introductory episode we use Dr Jake's beginnings as an injectors to illustrate some of the issues that these episodes will discuss including: - Why he became an injector and the motivations that drove him - The clinics that he has worked in and thoughts on what makes an ideal clinic - The dynamic of working for yourself vs working in an established practice - The challenges that come with working in a busy clinic - The concept of creating a culture in a clinic environment - What happens when you lose respect from your staff as a clinic owner - The basics of understanding your income vs expenditure - What makes a successful injector and whether becoming a well known injector matters or not PATREON: Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors SUPPORT THE PODCAST: Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast CHECK OUT OUR SPECIAL OFFERS: Click here to browse our latest partner offers! CONTACT INFORMATION: Contact IA and other important links Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Follow Dr Jake on Instagram Follow David on Instagram