Inside Aesthetics Dr Cara McDonald - 'Why do patients have injectables & how do they choose their injector?' #166
Episode 166 hosts Dr Cara Mcdonald based in Melbourne, Australia.
Cara is a leading dermatologist who specialises in managing skin cancer, rosacea, acne & cosmetic injectables. She's an international speaker for Allergan Aesthetics and an ambassador for La Roche Posay.
Over the last four years, she's conducted a survey on injectable patients that focusses on an very important question - why do patients like their injector and what drives their decision to stay with them or not?
We explore:
- How the topic and the study came about
- What the challenges were of doing a study during the pandemic
- How the study was designed and how it was organised?
- What the main objectives of the study were
- The key questions in the survey and how the data was captured
- The breakdown of the data
- How any assumptions and biases were managed
- What the primary reason was why patients returned to their injector?
- What’s most important for patients to feel comfortable with an injector?
- What percent of patients felt like they had one specific feature that needed ‘fixing’?
- What proportion of patients wanted to slow down aging but still look natural?
- What proportion of patients love the ‘done’ look?
- Whether patients are truly happy to invest in the best quality treatments & results
- What proportion of patient aren’t happy with their appearance, even after treatments?
- A formula for calculating how much trust you can gain from your patients
- A suggested model for how consultations might be done by injectors
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