Episode 195 hosts Dr Kate Jameson, a Cosmetic Physician from Perth, Western Australia.  Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state. In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled.  We explore:    - Kate's background & pathway into injecting  - Insight into the injectables market in Western Australia   - The challenges of transistioning from General Practice to being a business owner?   - How the brand 'YouthLab' came about  - The Youthlab business plan  - How to provide a 5 star customer service - The injectable patient journey - How Youthlab onboard staff and develop a culture amongst their team - How to motivate & incentivise staff - What services Youthlab doesn't offer and why - Kate's tranisition from injector to team leader   - The decisions made to expand Youthlab   - The exit strategy PATREON: Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors SUPPORT THE PODCAST: Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast CHECK OUT OUR SPECIAL OFFERS: Click here to browse our latest partner offers! CONTACT INFORMATION: Contact IA and other important links Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Follow Dr Jake on Instagram  Follow David on Instagram Our guest: Follow Kate on Instagram  

Episode 194 hosts Dr Ravi Jain & Dr Sophie Shotter, two leading aesthetic doctors from the UK. Ravi is an extremely experienced injector & cosmetic surgeon based in Harpenden. With over 20 years of experience, Ravi consulted as a KOL for IBSA (the manufacturers of Profhilo) for several years. He was part of the early advisory board meetings and has a wealth of experience teaching Profhilo.  Sophie is a multi-award winning cosmetic doctor based in both Kent & Central London. She is a KOL for Allergan Aesthetics and is a global expert in using their new biostimulator product, HarmonyCa. Sophie has a particular interest in treating and optimising her patient skin and has treated thousands of patients with Profhilo since 2016.  In this episode we re-visit the new bio-remodelling treatment, Profhilo. (Listen to episode 179 for the basic science & background to Profhilo) Having only been launched in Australia in August 2022, it's undeniably been incredibly successful so far. But as with all new products there is a learning curve  for injectors. We examine the hype and ask two experienced injectors for their views on how to best to use it. We explore: - Ravi's previous experience as a Profhilo KOL and how the early uses of Profhilo differed to the now on label technique - The core challenge of explaining to patients what bio-remodelling actually is (and why this new filler isn't a 'filler') - How to manage patient expectations with skin quality products - What patients report happens to their skin after using Profhilo  - The difference skin boosters, bio-stimulators and bio-remodellers - Whether there is an 'ideal' Profhilo patient or not - What patients experience after 1-5 years of having Profhilo and whether they continue to return for treatments  - Suggested protocols for optimal results  - Tweaks to the on label BAP technique and how to better tailor treatments  - Whether cannula has a role when injecting Profhilo  - Whether difficult areas like the under eyes and peri-oral lines can be treated with Profhilo    SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow Ravi on Instagram Follow Sophie on Instagram

Episode 193 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In chapter one we focus on social media and content creation. We explore: What we mean by digital marketing and why it's so vital for injectors & businesses  What social media is and what it's purpose is The main channels:  Instagram, Facebook & Tik Tok What exactly each channel does in it's simplest form and how each channel differs Instagram - why it's the most popular social media channel chosen by injectors How Instagram has evolved and why it's far harder to grow your account now  Follower numbers vs engagement  Why relying on Instagram for your social media & content strategy is very dangerous What function Facebook does better than Instagram (and maybe even Zoom) Tik Tok and how it creates viral content so quickly Why this doesn't necessarily mean new business for clinics and injectors YouTube & why injectors should consider using it for content  Content strategies and planning social media    This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this)   SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow LTF on Instagram Follow Rick on Instagram

Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia). We also welcome back Professor Sebastian Cotofana for a cameo appearance! In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics. EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin. We explore: - What EMFACE is & how it works - Why the technologies of HIFES & RF are combined  - Who makes a good candidate for an EMFACE treatment  - What the SMAS is, how it ages and why HIFES + RF are combined - Understanding frontalis aging: how stimulating the forehead area with EMFACE actually reduces wrinkles   - Professor Sebastian Cotofana's views on EMFACE, the anatomy of the SMAS, it's relationship to facial ageing and how EMFACE fits into this equation - The intriguing possibility of using EMFACE for off-label treatments in patients with facial palsies or significant facial asymmetry  - Whether EMFACE replaces the need for injectable treatments - How clinic and injectors can easily incorporate a device like EMFACE into their clinic - The beauty of an ‘operator-independent’ type treatment and creating the best patient experience  This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual. Click here for more information about EMFACE and we will put you in touch with your global BTL team   SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow BTL Aesthetics on Instagram Follow BTL Australia on Instagram Follow Dr Steven Liew on Instagram Follow Dr Sam Patel on Instagram Follow Professor Sebastian Cotofana

Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor) Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022. In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world. We explore: - Cassandra's transition from therapist to manager to multi-clinic owner - How David & Cassandra first met & what their first impressions were of each other - The role of a manager & the need for daily oversight in clinics - The importance of identifying your staffs strengths & weaknesses - Understanding what motivates staff & injectors - Understanding different personality types to optimise your communication with colleagues - The purpose of a daily team meeting - Team 'culture' - How to manage toxic staff members - How to interview new staff members & how to find the best fit for your team     SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram

Episode 190 hosts Dr Michael Kane (Facial Plastic Surgeon, New York, USA) Michael's clinical experience with botulinum toxin is unparalleled. Having completed well over 100,000 treatments since 1991, he single-handedly developed many of the toxin protocols and facial muscle treatments; in an era when almost no-one was even using toxins. Michael's experience is so well respected that he has consulted in the trials and launches of every single brand of botulinum toxin. In this mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In chapter 5 we explore Michael's life time journey with the products and his experience as the world’s undisputed ‘King Of Tox’.  We explore: - Michael's story of how and why he first started using Botox as a plastic surgery fellow - The story of botulinum toxin going back to it's very first use in humans & the grandfather of toxins, Dr Allan Scott - How Michael & the Carruthers team both independantly studied Botox for cosmetic purposes in the early 1990's - The effect of toxins on the skin and how this is perceived differently in the West vs in Asia - The issue with clinical trials and how these limit the training of injectors to use toxins - How this has created a mindset problem for injectors & has limited the treatment possibilities for our patients - How Michael approaches his toxin consultations - Charging per area vs per unit - How to differentiate yourself as a toxin injector - What toxins Michael has in his clinic - The question of whether injectors should swap patients to different or new brands of toxin - Why the market needs more toxins - Michael's take on toxin resistance and how to limit it   PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) Our Patreon subscribers can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram

Episode 189 hosts Dr Jake Sloane & David Segal, your hosts of Inside Aesthetics. In this episode Dr Jake & David introduce their newest project, 'IA: Business of Injecting Live'. These sessions will be in addition to our regular Friday podcasts and take the form of periodic live Zoom discussions. Hosted by David, we invite our listeners to join us for regular business zoom discussions where topics related to owning, managing and running aesthetic clinics will be discussed. Each session will be different - some exploring individual case studies from our injectors whereas others will showcase expert guests and more specific topics. In this episode we discuss: - Why we're introducing more business support for injectors - Recapping the economic forecast for the next two years - What high interest rates & high inflation rates mean for injectors - The motivations for medical professionals to become injectors in the first place - Why injectors should ask themselves, 'What sort of injector do I want to be?'  - Self-proclaimed titles that injectors use like the 'Lip Queen' or 'Black Diamond tier injector'  - Why injectors decide to set up a clinic on their own - How clinic owners can hold onto skilled injectors & incentivise them not to leave - Why clinic owners & injectors ethics need to align - New staff interviews and the importance of references on someone's CV   Our first IA: Business of Injecting Live Zoom session is free and will be held on: November 21st 8pm AEST/9am GMT To join us live (or get emailed a link to watch a replay), click here and sign up Future IA: Business of Injecting Live sessions will be exclusively for our IA Patrons (Silver and Gold tiers). If you enjoy the first session you can click here and become an IA Patron   SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram    

Episode 188 hosts Dr Jake Sloane & David Segal, your hosts of Inside Aesthetics. In this episode Dr Jake & David explore 'The Future Of Aesthetics', a report commisioned by Allergan Aesthetics in 2021. The evolution of our industry continues to accelerate, with new products continuing to be released and injectables becoming more mainstream year on year. But what may surprise injectors and consumers alike is that our market is still very under-penetrated. The report was compiled by interviewing 15 global KOL's and working with Wunderman Thompson Intelligence, a market research company who specialise in future trends. The goal of the report aimed to uncover cultural shifts in aesthetics. Like the beauty and fashion industries, societal views change and have a direct impact on how aesthetics is perceived, accepted and consumed. By understanding and anticipating how the world's behavior is evolving, clinics and injectors will be able to better meet the needs of their patients today and into the future. We explore all ten chapters of the report including: 1) Diverse Individuality: How & why aesthetics must become more inclusive for patients of all ethnicities 2) The New Masculine: the evolution of male attitiudes to aesthetics 3) Gender Inclusive Beauty: How aesthetics can cater for those identify anywhere on the gender spectrum 4) Ephemeral Expression: The new concept of transient & short-term beauty outcomes 5) Elevated Experiences: How clinics might approach & elevate the customers experience 6) New Body Frontiers: Discussing body treatments & how to incorporate these into aesthetic clinics 7) Aesth-Ethics: The responsibility that injectors have for the messages that they promote to the public & the issue of counterfeit goods 8) The Digital Lens: Whether life lived through phones and laptops is warping our reality 9) Aesthetics & the Metaverse: The concept of patients and clinics interating in the new virtual reality 10) The End of Aging: Are we only at the tip of the iceberg in terms of using injectables for our patients? Want to read the entire Future of Aesthetics report? Join IA Patreon     SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram

Episode 187 hosts Dr Jenny Kimmins, a GP and Cosmetic Physician based in Melbourne, Australia. Jenny is also the Chair of the Aesthetic Medicine course run by HealthCert. Jenny joins us in the 10th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners. We discuss:  Jenny's background as a GP Her motivations for getting into the industry and the reality of burnout in the public health system  How she learnt to inject and the benefits of mentorship The difference between a medical & an aesthetic clinic  Continual Professional Development and her recent trip to Bangkok for Galderma's 'GAIN' event Her role as Chair of the Aesthetic Medicine course run by HealthCert What the Aesthetic medicine course offers  The difficulty in assessing competence of injectors & the challenges of training without a national consensus We also ask every injector in these episodes:  What is your number one toxin and why?  What is your number one filler and why?  What is your go to cannula make/size and why? Aspiration - yes or no?!  What’s the biggest mistake that you’ve made and what did you learn from it?  What’s been the best book or course that has improved your practice the most?  This episode was brought to you by HealthCert, a global provider of training for medical professionals. We have a special offer for IA listeners: - Sign up to be entered into a draw to win a free Aesthetic Medicine or General Dermatology course! - If you don't win don't worry, you'll still get $200 off the course! To enter and for the full terms and conditions , click here and sign up   SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram Our podcast partner: Follow HealthCert on Instagram   

Episode 186 hosts Jessica Halliday & Maria Reid, both Registered Nurses based in Tasmania, Australia.  Jessica worked as a midfwife for many years before deciding to become a cosmetic injector. She founded 'Eden Cosmetic Therapies' based in Hobart in 2017.  Maria worked as in nurse management role for over a decade in a health business prior to becoming a cosmetic injector.  Jessica originally employed Maria as a contractor in a dual role, as an injector but who running the management aspect of the clinic. Maria's input proved so valuable that in 2020, Jessica invited her to join as an equal partner with a 50% share of the business. In Chapter 4 of 'The Business of Injecting' episodes, we explore the dynamics of working as business partners and shared responsibilites of this type of agreement. We explore: - Why our guests became cosmetic injectors after many years of working as nurses in different fields.  - The aesthetic market and the unique differences of injecting in Tasmania, an island state 240km South of the Australian mainland. - The impact that their location has on decisions made concerning ordering stock and supplies - Why Jessica invited Maria to become a business partner and why she needed help. - The vital importance of understanding what your own skill set is and what your limitations are - What their shared responsibilites are ans how they run the clinic six days a week - Understanding what a business agreement legally binds you to and what to do when disagreements occurs - Understanding the business side of an injecting clinic including key parameters like net profit margin, patient repeat rate, the average spend and the spend per patient aquistion. - The challenges of establishing a boutique clinic in a more conservative community - How to differentiate your clinic from more generic chain clinics - And more!     SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee   IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)   IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)   CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram  Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow Jessica on Instagram Follow Maria on Instagram