
Inside Aesthetics
Inside Aesthetics (IA) is the world's leading podcast for injectors and aesthetic businesses. Co-hosted by Dr Jake Sloane & David Segal, each episode of IA explores aesthetic topics, injectable-related content and insider business knowledge.
With over 1.75 million listens in over 100 countries, IA's weekly episodes have become a vital source of information for the aesthetics industry to connect and learn together.
IA also hosts a very popular Patreon for injectors wanting extra education and business support: Check it out: www.patreon.com/insideaesthetics
Latest episodes

May 25, 2023 • 1h 25min
Rick O’Neill - ‘The Digital Deep Dive: Digital automation for aesthetic businesses’ #210
Episode 210 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193, 197 & 202) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the fourth and final chapter of our mini-series called the 'The Digital Deep Dive' (sponsored by LTF). Over the four chapters we've covered some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. Chapter 4 focusses on digital automation. We explore: What we mean by automation? Why automated tasks are so important for aesthetic clinics Why understanding your patients journey in your clinic is so important How automation creates consistency and removes the risk of human error How to connect your current CRM system to a 3rd party automation platform Creating triggers and work flows for a variety of automatic functions Automated phone calls and voice notes How much money automated taks can save your clinic Taking online bookings with deposits and why these are so vital for business Chatbots and how these can be used on your website to increase conversions Automating your social media scheduling (& how AI can even create posts for you) The difference between Whatsapp & Whatsapp Business The risk of damaging customer service and connection with your patients if automation isn't set up correctly SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Rick O'Neill Follow Look Touch Feel

May 18, 2023 • 1h 28min
Samantha Shepherd - 'The Injector Diaries (Chapter 13)' #209
Episode 209 hosts Samantha Shepherd, a nurse practitioner from Atlanta, USA. Samantha joins us in the 13th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.We thank Samantha again for voluntering very last minute and with no preparation to do this podcast with us! We discuss: - Samantha's background and training - Her previous career in medical device sales - and how this helped her feel comfortable talking about pricing- Treatment planning with patients and the concept of 'good, better and best' - The power of word of mouth referrals and getting to know your local community - How and why Samantha started her own clinic space - How to really stand out and create a bond with your patient - Why passion as an injector is the key to success We also ask every injector in these episodes: - What is your number one toxin and why? - What is your number one filler and why? - What is your go to cannula make/size and why? - Aspiration - yes or no? - What’s been the best book, course or similar that has improved your practice the most SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Samantha on Instagram

May 11, 2023 • 1h 27min
Dr Pouria Moradi & Sheri-lee Knoop - 'The impending new guidelines for the Australian cosmetic industry' #208
Episode 208 hosts Dr Pouria Moradi (Plastic Surgeon & Reconstructive Surgeon from Sydney, Australia) & Sheri-lee Knoop (Registered Nurse & President of the Cosmetic Nurses Association from Perth, Australia) Pouria and Sheri-Lee joined us to share their thoughts and insights into the proposed new Australia cosmetic regulations that have been announced by AHPRA (the Australian health practitioner regulator). These new rules affect both surgeons and non-surgical practitioners and come into force on July 1st 2023. For years there have been arguments between the various cosmetic stakeholders over which practitioners have the right to treat patients, who can and can't offer the various procedures and heated debates over the standards expected of cosmetic practioners. Last year's enquiry by AHPRA into cosmetic surgery led to a full scale review of all cosmetic procedures. This has culminated in a set of sweeping new regulations - and some have voiced that it's a self-inflicted wound on an industry that couldn't govern itself. The new rules have left many in the industry confused and extremely unhappy about what is proposed, arguing that it neither improves patient safety whilst also significantly impacting on practitioners livelihoods. We explore: Our guests backgrounds Who AHPRA are The background to how and why these new guidelines have come about Why the proposals are such a major shakeup for the cosmetic industry The new surgical requirements including: The need for GP referral to be seen by a plastic surgeon The need for two consultations prior to surgery The need for a cooling off period before surgery The need for the psychological assessment of patients Significant changes to how social media can be used by plastic surgeons The new non-surgical requirements including: Changes to the consent process including explicit financial consent and supplying patients with a copy of the document The requirement for injectors to assess patients for body dysmorphic disorder The back and forth rulings and position statements regarding the role of different grades of nurses including enrolled nurses & nurse practitioners In a first for Inside Aesthetics, we are calling on ALL stakeholders, practitioners, injectors, clinic owners, those who work in the industry and the public to give their opinion on what they think of the new proposed guidelines. Please head to: www.insideaesthetics.com/ahpra and complete the form SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Pouria Follow Sheri-lee

May 10, 2023 • 1h 24min
Babak Moini- 'An assessment of the Australian chain clinics' #207
Episode 207 hosts Babak Moini, the founder of Laser Clinics Australia (LCA). LCA started in 2008 and have become the world's largest aesthetic and skin chain of clinics with over 200 locations in Australia, Singapore, UK and Canada. Since then, numerous other competitor chain clinic brands have competed with each other for the same demographic of patients (including Silk Laser Clinics, Evolution Clinics, Australian Skin Clinics, Clear Complexion Clinics and several other brands) The universal feature of the chain clinics includes offering discounted and high volume treatments, often in high foot traffic locations and shopping malls. Babak sold his final shares in LCA in 2017 and has observed from the sidelines how the aesthetic chain clinic model that he started has evolved. We discuss: Babak's backstory and how LCA came to be His assessment of the current strategy of his previous company LCA His opinions on the franchisor vs franchisee relationship His views on why adding additional services to an aesthetic clinic can be problematic How discounted prices have not kept up with inflation Quantity vs quality - the potential issue with discounting aesthetic treatments His assessment of the proposed acquistion of Silk by Westfarmers' API How the new proposed regulations by AHPRA may impact aesthetic clinics and injectors His top tips to make your clinic more agile in difficult economic times His predications about the Australian macro-economy for the near future Join IA Patreon (our online subscription platform) & get access to the following education, support and community: Access to four IA Whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) Access to our IA Business Live sessions (Business Zoom sessions led by David) Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake) Access to weekly IA Hints & Tips (Videos, insights and injectable education) Access to our growing IA Library of clinical papers, books and resources Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons Access to eight pre-recorded IA Webinars Access to IA Secret Sessions - exclusive recorded conversations Shadowing opportunities in clinic with Dr Jake (additional cost) Business mentoring opportunities with David (30 minutes intro session free for Platinum tier Patrons) SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Babak on Instagram

Apr 14, 2023 • 1h 21min
Dr Jake Sloane & David Segal - ‘Dr Jake’s trips to AMWC Miami, Zurich & AMWC Monaco’ #206
Episode 206 showcases our hosts Dr Jake Sloane & David Segal. Dr Jake has been abroad numerous times in the past 8 weeks for various conferences and meetings. We recorded this episode whilst he was in Dubai (so apologies for his sides poorer sound quality) but we decided to explore what he was up to and what some of the key learnings from his trips were. We discuss: AMWC Monaco, one of the biggest global aesthetic meetings and what's on offer What the best live injection he saw was and why How to best plan for being at such a large conference Our IA Patron group get together in Monaco and how our Patrons helped one another AMWC Miami (a new leg of the AMWC tour) & Dr Jake's three talks here What the best talk he saw was His visit to see Dr Felix Bertram at his clinic in Zurich The dilemma of seeing overly augmented injectors and whether this is a problem or not Recapping what IA Patreon is and what we offer in addition to our podcasts We're going on an Easter break now and will be back with episode 207 on May 5th! Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get access to the following benefits (depending on your tier): Access to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine) Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts Access to eight pre-recorded IA Webinars Access to IA Hints & Tips videos and content every Monday Access to our growing IA Library of clinical papers, books and resources Access to IA Secret Sessions - exclusive recorded conversations only for IA Patrons Access to IA Business Insights - live Zoom recordings of David doing business coaching with individual IA Patrons Shadowing opportunities in clinic with Dr Jake Business mentoring opportunities with David SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram

Mar 30, 2023 • 1h 26min
Dr Philip Singh & Helen Planting - 'Platelet Rich Plasma (PRP) & Bio-filler' #205
Episode 205 hosts Dr Phillip Singh, a dermatologist based in Perth, Australia & Helen Planting, Clinical Development Manager for Alocuro. Alocuro are a privately-owned Australian company that supplies medical devices for use in platelet-rich plasma (PRP) procedures. We revisit the topic of PRP having first covered it way back in episodes 19 & 20. We explore: Phillip and Helen's backgrounds What PRP is exactly Why platelet concentration is so important How PRP is harvested How the Alocuro system differs to previous generations of PRP devices What the proposed mechanism of action of PRP is How your health and nutrition can impact the quality of PRP Why injectors might have previously been underwhelmed by PRP PRP for hair loss What 'biofiller' is This episode was supported by Alocuro. SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: Follow Alocuro on Instagram

Mar 24, 2023 • 1h 13min
Melissa Isaia & Nicole Schmid-Sanele - 'The Business of Injecting (Chapter 7)' #204
Episode 204 hosts Melissa Isaia, co-founder of Juvae and the CNA (Cosmetic Nurses Association) & Nicole Schmid, Registered Nurse, co-founder of Juvae & the CNA. Melissa & Nicole created 'Juvae' back in 2008, an all in one solution for the training, business support and connecting of nurse injectors to clinics. At that time, the Australian injectable market was very immature. The chain clinics hadn't yet formed, social media was in it's infancy, hyalase wasn't a thing and in many ways, the aesthetic world was far simpler. In Chapter 7 of 'The Business of Injecting' episodes, we explore: Melissa and Nicole's backgrounds How and why they created Juvae Get insight into how Juvae assesses 'competency' amongst their injectors The dilemma with new student nurses specifically training to become injectors What the CNA is and why Melissa and Nicole helped found it What happens behind closed doors when bodies like the CNA meet with with the regulators, AHPRA The future of injecting and the how the market might evolve over the next few year in Australia SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow Melissa on Instagram Follow Nicole on Instagram

Mar 16, 2023 • 1h 29min
Dr Steven Land, Tanya Khan, Dan Julien & Bonnie Hawthorne - 'IMCAS: Paris 2023' #203
Episode 203 hosts four of our listeners and IA Patrons, Dr Steven Land, Tanya Khan, Dr Bonnie Hawthorne & Dan Julien. Steven is an experienced cosmetic physician from Newcastle, UK. He previously worked in Emergency Medicine and is KOL for Evolus and Neauvia. Tanya is a Nurse Prescriber from Belfast, Northern Ireland and has been an injector for 5 years. Bonnie is a GP and a Cosmetic Physician with 8 years experience from Newcastle, Australia. Dan (previously on episode 169) is Nurse Practitioner wirth 5 years experience from Ottowa, Canada. He has his own successful YouTube channel under his business name 'Danesthetics'. Our section with Dan was recorded separately because of his time zone and is included from 1 hour 05 mins. We explore: What is IMCAS? Our guests personal motivations for attending one of the world's largest aesthetic conferences Their journeys to Paris and insights into just how tricky international travel has become post-COVID How to best prepare for a meeting like IMCAS The logistics of very large conferences and how to navigate them The pros and cons of the exhibition hall What lectures our guests enjoyed Networking at events - how to approach speaking to KOL's and speakers The Gala event The social side of conferences How often these types of events should be attended SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guests: Follow Steven on Instagram Follow Tanya on Instagram Follow Bonnie on Instagram Follow Dan on Instagram

Mar 9, 2023 • 1h 21min
Rick O'Neill - 'The Digital Deep Dive: Websites (Chapter 3)' #202
Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. Chpater 3 focusses on websites and website design. We explore: Why clinics and injectors need a website 'DIY' template-style websites vs professional custom built websites Why you need to have a branding strategy prior to creating your website What content needs to be on a website and how to tailor it for people searching on Google How websites are typically structured and how to best guide prospective patients How to keep your content relevant for how patients think Stock imagery vs doing your own bespoke photoshoot Making sure that the booking process is simple and seamless Why you might want to consider using a chatbot on your website Why blogs are so important - but also need to be done in the right way What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it Search Engine Optimisation and how to tweak it Metadata and why updating it is so important Using ChatGPT for creating content SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our guest: FoFollow Rick on Instagram Follow Rick's company Look Touch Feel

Mar 5, 2023 • 1h 30min
Dr Patricia Barrera - 'The Injector Diaries (Chapter 12)' #201
Episode 201 hosts Dr Patricia Barerra, a cosmetic physican based in the city of Paraná, Argentina. Patricia joins us in the 12th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. Patricia went to medical school in the USA before moving back to Argentina to work as a junior doctor in hospital. After one year of surgical training, Patricia discovered her passion for aesthetic medicine and has worked as a cosmetic physician ever since. This episode was completely unscripted and we thank Patricia again for her time and insights. Due to a planned guest being ill, Patricia very kindly stepped in at the very last minute and shared an amazing view into her country and an aesthetic market that we haven't covered yet on IA. We explore: Her background into aesthetics The region where she lives in Argentina, the people who live there How the lack of ethnic diversity in Argentina has become a national debate Who can inject in Argentina Whether being a doctor or a dentist is enough skill to begin injecting Whether aesthetics is regulated better in Argentina than other countries What products are available How she upskilled and became more confident in managing complications Her experience of attending the CMAC conference in the UK Her views on using ultrasound in aesthetics How to justify and say no to a patient Her business plans for opening a new clinic We also ask every injector in these episodes: What is your number one toxin and why? What is your number one filler and why? What is your go to cannula make/size and why? Aspiration - yes or no? What’s been the best book or course that has improved your practice the most? Dr Jake & David thank their amazing IA Patrons for helping support the podcast. Become an IA Patron too & get the following benefits: Access to up to four IA Patron whatsapp groups (General, Injectables, Business & Regenerative Medicine) Access to our IA Live sessions (Business & Injectable Zoom sessions) led by our hosts Access to eight pre-recorded IA Webinars Access to weekly hints, tips and injectable videos Access to our growing IA Library of clinical papers, books and resources Access to IA Secret Sessions - exclsuive content only for IA Patrons Access to IA Business Insights - live zoom recordings of David doing business coaching with our IA Patrons Shadowing opportunities in clinic with Dr Jake Business mentoring opportunities with David SUPPORT THE PODCAST: If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee IA PATREON: Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits: - Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics) + three country specific groups (Australia, USA and UK) - Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education) - NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc) - IA Business Hints & Tips (Videos of business hints and experiences) - IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons) - IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics) - Access to our IA Library (Clinical papers, books & other resources) - Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts) IA Patrons can also access: Business mentoring opportunities with David (additional cost, limited slots) Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots) CONTACT INFORMATION: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website Contact IA Apply to be a guest on IA Dr Jake Sloane: Follow Dr Jake on Instagram Dr Jake's website David Segal: Follow David on Instagram Our podcast guest: Follow Patricia on Instagram