Inside Aesthetics Ep 202 The Deep Digital Dive: Websites (Chapter 3) | Rick O'Neill
Mar 9, 2023
01:20:53
Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK)
Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.
This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.
Chpater 3 focusses on websites and website design. We explore:
- Why clinics and injectors need a website
- 'DIY' template-style websites vs professional custom built websites
- Why you need to have a branding strategy prior to creating your website
- What content needs to be on a website and how to tailor it for people searching on Google
- How websites are typically structured and how to best guide prospective patients
- How to keep your content relevant for how patients think
- Stock imagery vs doing your own bespoke photoshoot
- Making sure that the booking process is simple and seamless
- Why you might want to consider using a chatbot on your website
- Why blogs are so important - but also need to be done in the right way
- What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it
- Search Engine Optimisation and how to tweak it
- Metadata and why updating it is so important
- Using ChatGPT for creating content