Inside Aesthetics

Rick O'Neill - 'The Digital Deep Dive: Websites (Chapter 3)' #202

Mar 9, 2023

01:20:53

Episode 202 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Previously joining us in episodes 134, 193 and 197)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

Chpater 3 focusses on websites and website design. We explore:

Why clinics and injectors need a website
'DIY' template-style websites vs professional custom built websites
Why you need to have a branding strategy prior to creating your website
What content needs to be on a website and how to tailor it for people searching on Google
How websites are typically structured and how to best guide prospective patients
How to keep your content relevant for how patients think
Stock imagery vs doing your own bespoke photoshoot
Making sure that the booking process is simple and seamless
Why you might want to consider using a chatbot on your website
Why blogs are so important - but also need to be done in the right way
What the 'Google Helpful Content Update' is and why websites need to be designed to cater to it
Search Engine Optimisation and how to tweak it
Metadata and why updating it is so important
Using ChatGPT for creating content

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