A Product Market Fit Show | Startup Podcast for Founders

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Jan 3, 2022 • 26min

How to Launch a Marketplace | Allen Lau, Founder of Wattpad

Launching a marketplace is hard. The chicken-and-egg problem often seems insurmountable. In 2021, Wattpad was acquired for over $600M. But it wasn't easy. Early on, Wattpad cofounder and CEO Allen Lau almost gave up. He discusses the virtues of starting with a small niche and allowing growth to come with time. He explains the ASSET framework he’s developed to help you launch and scale a marketplace. If you’re about to launch a marketplace or just launched one and are not seeing the traction you were hoping for, you might want to give this a listen.  Send me a message to let me know what you think!
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Jan 3, 2022 • 28min

How to Build Hype | Solon Angel, Founder of MindBridge

Many people say that hype leads nowhere, that instead you should keep your head down and focus on building. But hype- or raising the profile of your company, as Solon calls it- brings many benefits. It means more potential hires, more investors, and even more customers. As you'll see, Solon is the master of creating hype. Find out how Solon raised the profile of MindBridge to get a multi-time founder to join as CEO, to poach key technical talent and to raise money well ahead of building product.Send me a message to let me know what you think!
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Jan 1, 2022 • 29min

How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit

Building a successful startup starts well before the first prototype is created or the first investor goes all in. It starts with customer discovery, and Mallorie Brodie has some unique insight into what that looks like. Now the cofounder and CEO of Bridgit, she started out as a college student eagerly chasing down construction cranes and listening to complaints. Today, she tells The Product Market Fit Show the secret to finding great startup ideas. If you think you already know your market’s pain points, you’re probably doing it wrong. Send me a message to let me know what you think!

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